1. Welcome to TechPowerUp Forums, Guest! Please check out our forum guidelines for info related to our community.

Sapphire HD 5550 Rebranded to HD 6390 for Russian Market

Discussion in 'News' started by btarunr, Nov 11, 2010.

  1. btarunr

    btarunr Editor & Senior Moderator Staff Member

    Joined:
    Oct 9, 2007
    Messages:
    27,678 (11.60/day)
    Thanks Received:
    13,418
    Location:
    Hyderabad, India
    After the Radeon HD 6800 series, the rest of AMD's Northern Islands family of GPUs seem to be taking their own sweet time making it to the market. With the HD 6900 series almost certain to be off its November 22 launch date, lower-end GPUs slated for early 2011 are still far away. Meanwhile Sapphire reportedly took the opportunity to rebrand the existing "Redwood" based Radeon HD 5550 to "Radeon HD 6390", in a bid to make some monies in Russia.

    The Radeon HD 6300, at least the HD 6350, HD 6370 are reserved for an upcoming GPU codenamed "Caicos", its AMD reference board even made it through a casual photo-session. The HD 5550 and HD 6390 were found to have the same device IDs. An older version of GPU Caps Viewer detects it as HD 5550, while the latest version sees it as HD 6390. The HD 5550 is based on the 40 nm "Redwood" GPU, it has 320 out of 400 stream processors enabled, and a 128-bit wide memory interface to typically connect to GDDR3 memory. Some premium models also feature GDDR5 memory.

    [​IMG] [​IMG]

    Source: Geeks 3D
  2. csendesmark

    csendesmark

    Joined:
    Mar 11, 2008
    Messages:
    344 (0.15/day)
    Thanks Received:
    24
    [​IMG]

    add to the smileys a Trollface pleaseee :D :slap:
  3. meirb111 New Member

    Joined:
    Apr 1, 2010
    Messages:
    184 (0.12/day)
    Thanks Received:
    10
    from what we know amd's Rebranding number are up not down 5770 to 6850 ,in here
    its down 5500 to 6390 this is a big mess ati is doing with the names
  4. FishHead69

    FishHead69

    Joined:
    Feb 18, 2009
    Messages:
    33 (0.02/day)
    Thanks Received:
    9
    Location:
    Rocky,QLD,AU
    Nvidia do it ! So why the hell not AMD
  5. wahdangun

    wahdangun New Member

    Joined:
    Oct 2, 2008
    Messages:
    1,512 (0.75/day)
    Thanks Received:
    114
    Location:
    indonesia ku tercinta
    so its just shapire that just do it?
  6. meirb111 New Member

    Joined:
    Apr 1, 2010
    Messages:
    184 (0.12/day)
    Thanks Received:
    10
    this is one of the reasons some people hate Nvidia amd does not need to do the same
  7. Fourstaff

    Fourstaff Moderator Staff Member

    Joined:
    Nov 29, 2009
    Messages:
    9,099 (5.68/day)
    Thanks Received:
    1,943
    Location:
    Home
    6xxx is just a stepping stone for AMD, and they can't be asked to redevelop an entire line of GPU's again from scratch, hence the Nvidia style rebrand.
  8. NdMk2o1o

    NdMk2o1o

    Joined:
    Apr 21, 2010
    Messages:
    3,443 (2.36/day)
    Thanks Received:
    921
    Location:
    Redditch, Worcestershire, England
    wth are you on about? a 5770 hasn't been rebadged to a 6850 :slap:

    I think you are confused, 68** series is to replace the mid-range segment where the 57** was before it! they are not rebadged 57** series cards.
  9. FishHead69

    FishHead69

    Joined:
    Feb 18, 2009
    Messages:
    33 (0.02/day)
    Thanks Received:
    9
    Location:
    Rocky,QLD,AU
    Sorry I thought you were having a shot at AMD for renaming in your first statment :confused: ( Didn't really make much sense )

    And least the 68xx are a proper upgrade compared to what Nvidia are doing
  10. Jizzler

    Jizzler

    Joined:
    Aug 10, 2007
    Messages:
    3,271 (1.34/day)
    Thanks Received:
    597
    Location:
    Geneva, FL, USA
    They send us brides, and we send them... rebrands!? I'm sorry Russia. :shadedshu
  11. T3RM1N4L D0GM4

    T3RM1N4L D0GM4

    Joined:
    Apr 13, 2009
    Messages:
    185 (0.10/day)
    Thanks Received:
    38
    moarrr rebrand, moarrrr fun!!

    rly!
  12. xkche

    xkche

    Joined:
    Feb 4, 2009
    Messages:
    143 (0.08/day)
    Thanks Received:
    5
    Sorry, but... the news says: "Sapphire HD 5550 Rebranded to HD 6390 for Russian Market"

    1) is Sapphire, not AMD
    2) only for Russian Market

    Saludos!
  13. Mistral

    Mistral

    Joined:
    Feb 23, 2008
    Messages:
    393 (0.17/day)
    Thanks Received:
    58
    Location:
    Montreal
    In Soviet Russia video card rebrands YOU!


    ... sorry, couldn't help it...
    [Ion], Sadasius and Roph say thanks.
  14. DrPepper

    DrPepper The Doctor is in the house

    Joined:
    Jan 16, 2008
    Messages:
    7,483 (3.27/day)
    Thanks Received:
    813
    Location:
    Scotland (It rains alot)
    Why rebrand it for the russian market ?

    Are they saying russian people will buy it now it has a different name. It just doesn't make any sense why.
  15. Gjohnst4

    Gjohnst4 New Member

    Joined:
    Apr 1, 2009
    Messages:
    223 (0.12/day)
    Thanks Received:
    25
    Location:
    Batavia IL
    Nice Mistral haha

    And DrPepper, we cant be posting right after each other. Avatar wars!
    Last edited by a moderator: Nov 11, 2010
  16. Lionheart

    Lionheart

    Joined:
    Apr 30, 2008
    Messages:
    4,004 (1.84/day)
    Thanks Received:
    790
    Lol i have lost all faith in AMD, this rebranding is getting stupid
  17. crow1001 New Member

    Joined:
    Apr 20, 2007
    Messages:
    364 (0.14/day)
    Thanks Received:
    29
    Desperate AMD:laugh: delays on the 69** are due to them sucking compared to the 480 and now 580, they are going to have to break the 1000 core barrier to compete, same old AMD/ATI, clock high and hope for the best.:shadedshu
  18. DrPepper

    DrPepper The Doctor is in the house

    Joined:
    Jan 16, 2008
    Messages:
    7,483 (3.27/day)
    Thanks Received:
    813
    Location:
    Scotland (It rains alot)
    I'm hallucinating again.
  19. gumpty

    gumpty

    Joined:
    Apr 29, 2008
    Messages:
    744 (0.34/day)
    Thanks Received:
    134
    Location:
    Auckland
    I can see this thread going Pete Tong pretty quickly.

    This is a strange, strange development. Surely Sapphire would be required under contract with AMD to name the cards they produce correctly? Would they even bother doing this without AMD's approval for the few extra $$ they might get?
    Makes me wonder whether it's actually some dodgy businessman re-badging them himself - without Sapphire or AMD's knowledge.
  20. Kreij

    Kreij Senior Monkey Moderator Staff Member

    Joined:
    Feb 6, 2007
    Messages:
    13,881 (5.28/day)
    Thanks Received:
    5,610
    Location:
    Cheeseland (Wisconsin, USA)
    Great. Just great. Wars have been started for lesser reasons than this. :shadedshu
  21. tvdang7 New Member

    Joined:
    Jan 6, 2006
    Messages:
    318 (0.11/day)
    Thanks Received:
    1
    this is good news. Their lowest end is now our midrange card. no more 80sp ati cards. Only reason i am excited is because i am a laptop user .
  22. Semi-Lobster

    Semi-Lobster New Member

    Joined:
    Jul 9, 2009
    Messages:
    353 (0.20/day)
    Thanks Received:
    29
    I believe this is similar to Sapphire releasing the 'Chinese-only' Radeon HD 4860 (which was a hacked down 4890) a couple of years back (that, ironically got sold in North America eventually). Sapphire receives permission to do this itself, including support.
    gumpty says thanks.
  23. btarunr

    btarunr Editor & Senior Moderator Staff Member

    Joined:
    Oct 9, 2007
    Messages:
    27,678 (11.60/day)
    Thanks Received:
    13,418
    Location:
    Hyderabad, India
    It's always been that way :(

    Back in the days of the union, Americans gave pissy Pepsi in exchange for pristine Stolichnaya vodka.
    Jonap_1st says thanks.
  24. gumpty

    gumpty

    Joined:
    Apr 29, 2008
    Messages:
    744 (0.34/day)
    Thanks Received:
    134
    Location:
    Auckland
    I did not know about that one. Thanks.

    I still can't see the point of doing this kind of thing for one particular market. Seems like more effort than it's worth.
  25. Kreij

    Kreij Senior Monkey Moderator Staff Member

    Joined:
    Feb 6, 2007
    Messages:
    13,881 (5.28/day)
    Thanks Received:
    5,610
    Location:
    Cheeseland (Wisconsin, USA)
    Hey, we're not always the bad guys.
    We gave China secret nuclear technology in exchange for lead-tainted baby toys and poisonous pet food. That has to count for something !! lol
    JATownes says thanks.

Currently Active Users Viewing This Thread: 1 (0 members and 1 guest)

Share This Page