1. Welcome to TechPowerUp Forums, Guest! Please check out our forum guidelines for info related to our community.

SteelSeries Announces Partnership with UFC

Discussion in 'News' started by Cristian_25H, Apr 12, 2012.

  1. Cristian_25H

    Cristian_25H News Poster

    Joined:
    Dec 6, 2011
    Messages:
    4,200 (4.41/day)
    Thanks Received:
    1,133
    Location:
    Still on the East Side
    SteelSeries the leading manufacturer of premium-quality, competitive gaming peripherals today, along with the Ultimate Fighting Championship (UFC) announced a co-licensed product and collaborative marketing partnership. This announcement is the next step in the longstanding relationship between UFC and SteelSeries that has included the sponsorship of international octagon events and fighters such as Alexander Gustafsson, a top ten ranked MMA fighter in UFC. In addition to a number of marketing collaborations slated for this year, SteelSeries will also introduce a line of UFC Edition peripherals, which include a SteelSeries QcK UFC Edition mousepad, available now, and UFC edition headsets, which will be introduced later this year.

    [​IMG]

    "SteelSeries and UFC, though very different types of companies, have a number of similarities when it comes to their professional, sponsored players who exude the 'winning is everything' attitude, as well as loyal fans that are passionate, incredibly vocal, and active in their respective communities," said Mark Joliffe, SteelSeries Vice President of Branded Gaming Peripherals. "SteelSeries is looking forward to working with UFC in our marketing efforts and to introduce co-branded peripherals for UFC and MMA game fans."

    "We're really excited to be partnering with SteelSeries not only by introducing a UFC mousepad and headsets, but also the creative and collaborative marketing efforts that we'll be launching to both of our communities," said UFC President Dana White.

    The SteelSeries QcK UFC Edition cloth mousepad will feature the official UFC red logo in front of a cage-like black and grey background. Providing a smooth surface glide and rubberized base to keep it in place on its surface, the mousepad is medium sized and is available now on the SteelSeries Web Shop for $14.99 / €14.99 MSRP. There will be further information about the SteelSeries UFC Edition headsets later this year.

    For more information about the upcoming social media and marketing promotions between SteelSeries and UFC, be sure to follow them both on Facebook - https://www.facebook.com/steelseries and on Twitter - https://twitter.com/steelseries and https://twitter.com/ufc.
    xxdozer32 says thanks.
  2. lorieannebrewer New Member

    Joined:
    Apr 12, 2012
    Messages:
    9 (0.01/day)
    Thanks Received:
    1
    Way to give nerds a false sense of machismo
  3. xxdozer32

    xxdozer32 New Member

    Joined:
    Oct 15, 2011
    Messages:
    210 (0.21/day)
    Thanks Received:
    21
    Location:
    OC, SOCAL
    awesome, i watch all the fights on my computer anyways
  4. SonDa5

    SonDa5

    Joined:
    Aug 3, 2008
    Messages:
    1,645 (0.76/day)
    Thanks Received:
    344
    Awesome.

    I hope to hear of a Ultimate FPS reality show soon. :rockout:
  5. rjkoneill New Member

    Joined:
    Oct 27, 2009
    Messages:
    34 (0.02/day)
    Thanks Received:
    18
    pointless branding association is pointless
  6. ColdRush

    Joined:
    Apr 18, 2010
    Messages:
    160 (0.10/day)
    Thanks Received:
    6
    Location:
    Endwell, NY
    Is UFC even on pc? I'm not going to bother checking because I don't care all that much anyways.

Currently Active Users Viewing This Thread: 1 (0 members and 1 guest)

Share This Page