I suppose being deceptive is better than having nothing to show is better in that situation. I recall nVidia and one of their cards being a false slap together which used wood screws back in the day so it's not unheard of. I say it's a loss to them but not necessarily to use unless the person watching is a fanboi and it hurts THEM to see such failure on the manufacturers behalf. Ultimately this is NOT the end result. I personally have no allegiance to Intel or AMD. I really hoped for Bulldozer to be a kick ass CPU but the ES showed otherwise so I posted that this is what we ARE going to get. Of course this upset the fanbois, whenever I posted as such. Best thing to do is not favor any brand, wait for the end result and choose which is the better within regards to bang for buck.