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Thermaltake America Launches FreeUp Program

Discussion in 'News' started by btarunr, Oct 24, 2011.

  1. btarunr

    btarunr Editor & Senior Moderator Staff Member

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    The process and anticipation of upgrading to the latest processor has always been some of the most exciting times for every PC enthusiast. But along with the excitement, users are often faced with various decisions such as which motherboard to get, is a memory upgrade needed or will a new CPU cooler have to be purchased? While Thermaltake cannot make most of those decisions for you, if you currently own or are planning to purchase any of the following Thermaltake performance coolers listed below, you will be in good hands. In order to better serve our customers, Thermaltake is proud to announce the Thermaltake FreeUp Program.

    The upcoming Intel Sandy Bridge-E processors will be based on socket LGA-2011 as evident from the recent Intel Developer Forum (IDF) conference. Thermaltake is here to ensure that our current and future customers of Thermaltake cooling solutions will have access to the newest technology without the hassle of trying to mock up new mounting or purchasing a new cooler entirely. The LGA-2011 upgrade mounting hardware will be provided free of charge to anyone who has purchased a qualified cooler on or after September 1st 2011. Thermaltake will be incorporating the new LGA-2011 kit into all LGA-2011 compatible coolers in both retail and e-tail space once the Intel Sandy Bridge-E processor launch is confirmed, but this program is to ensure that anyone who supports Thermaltake brands by choosing the qualified cooler as their solution will have the LGA 2011 mounting available to them when they make their purchase or in the case that the cooler may have been in store before the changeover. Thermaltake wants to ensure you can upgrade and use your recently purchased cooler with no worries about future compatibility.

    [​IMG]

    For those who have purchased a LGA 2011 qualified coolers prior to September 1st, 2011 and are planning on upgrading, Thermaltake will also be making the LGA-2011 kit available for purchase separately. This will ensure that no matter the timeframe, anyone can upgrade to the newest platform with a minimum amount of hassle.

    Among various physical attribute changes, the most notable difference is that there are no “pass-through” holes for the mounting mechanism. On the LGA-1155/1156 and LGA-1366 motherboard, the mounting retention would pass through the motherboard and be retained by either plastic push pins or a variation of backplate and mounting screw combination depending upon the cooler used. With the LGA-2011 socket, the main load mechanism to retain the CPU in the socket also has threaded tabs which are where the cooler will be mounted. This will require a change to present cooler mounting for compatibility and Thermaltake has a solution to ensure you can upgrade to this socket with just a minor hardware change.

    Intel LGA-2011 compatible coolers:
    • Thermaltake Bigwater 760 Plus
    • Thermaltake Frio OCK
    • Thermaltake Frio
    • Thermaltake Contac 30
    To claim your free LGA-2011 mounting upgrade kit:
    • To apply, please visit this page
    • Submit required information to claim your mounting hardware kit
    Terms and Conditions for the Thermaltake FreeUp Program:
    • FreeUp product will be shipped shortly after launch of the LGA 2011 processor
    • FreeUp eligibility requires proof of purchase of:
      a. Qualified Thermaltake LGA 2011 compatible cooling solution
      b. LGA-2011 compatible motherboard or processor
    • FreeUp product can take up to 2 weeks for shipping depending upon location
    • Qualified Thermaltake product must be purchased on or after September 1st 2011 to qualify for the FreeUp program
    • The Thermaltake FreeUp Program is only available for customers in North America.
  2. btarunr

    btarunr Editor & Senior Moderator Staff Member

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    Get lost, thermaltake. This is a superficial imitation of Noctua's initiative, with very narrow terms and conditions.
    • It is applicable to very few coolers in Thermaltake's lineup
    • Only for North America
    • Thermaltake product must be purchased on or after September 1st 2011 to qualify for the FreeUp program (wtf?)
    It betrays a bad intent, that the "free LGA2011 upgrade" plank is being used purely for larger brand-cleanup.


    Noctua's free LGA2011 upgrade is available for customers even in Afghanistan and North Korea, and covers virtually all Noctua cooler models, and you can have a Noctua cooler you purchased way back in 2006 and still avail its free upgrade. Match this or gtfo (don't come up with a phony "free upgrade" program).
    Last edited: Oct 24, 2011
    _JP_, Arrakis+9, H82LUZ73 and 8 others say thanks.
  3. Kantastic

    Kantastic

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    So... they're essentially trying to get people to buy their coolers under the assumption that they will provide "free" mounting hardware so long as the user goes through what I assume will be a long and tedious process. The only party benefiting from this is Tt since this buys them time to make revisions to existing products to include the mounting gear, and allows retailers to clear up stock while they do it. Tt should man up and offer the hardware to all compatible coolers regardless of purchase date. Maybe then I'll give them a bit of respect.
  4. LAN_deRf_HA

    LAN_deRf_HA

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    Wait so installing backplates is no longer necessary for 2011? That should make changing coolers a breeze.
  5. qwerty_lesh

    qwerty_lesh

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    Couldn't have said it any better btarunr
  6. AthlonX2

    AthlonX2 HyperVtX™

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    The problem is thermaltake never used a consistent mounting for their coolers so for them to supply the bracket for all of their coolers would be a massive undertaking,Noctua on the other hand has used the same securefirm mounting system since day one so it takes one design to be compatible with all coolers
    sneekypeet says thanks.
  7. mastrdrver

    mastrdrver

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    The free bracket from Noctua is really a reason why I would consider getting another one if I needed to.

    I thought TT was doing the same thing until I read the first post. Too sad really.
  8. Tt Enthusiasts

    Tt Enthusiasts Thermaltake Rep

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    Hello,

    Thank you for your feedback.

    The reason we launched this program was to ensure our customers had support for the newest socket as many of the enthusiasts such as yourselves will be upgrading to the LGA2011 platform.

    I am removing the date requirement in order to better assist all of you.

    The reason specific models are listed is that LGA2011 is the Enthusiast platform and therefore will likely be overclocked and have much higher thermals, therefore we want to ensure that the coolers designed to handle such loads are qualified for LGA2011.

    Thank you
    Tt Enthusiasts

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