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THQ Outlines New Business Strategy

Discussion in 'News' started by btarunr, Jan 26, 2012.

  1. btarunr

    btarunr Editor & Senior Moderator Staff Member

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    THQ Inc. (NASDAQ: THQI) announced its updated business strategy as the company exits traditional kids' licensed video games and focuses on its core video game franchises and digital initiatives for the future. The company will continue to build its strong portfolio of core game franchises and align its resources to deliver games on both existing consoles and new and emerging platforms. The company intends to accelerate digital revenues by extending and supporting key console launches, and to create dedicated digital properties for emerging platforms.

    "THQ will be a more streamlined organization focused only on our strongest franchises," said Brian Farrell, President and CEO, THQ. "The success of Saints Row: The Third is an example of what our revised strategy and focus can achieve. We have now shipped 3.8 million units globally and are currently expecting to ship between five and six million units lifetime on this title. Additionally, our robust digital content offerings for this game have resulted in the highest digital revenue of any console title in our history."

    The company's five internal studios are developing games aligned to several of THQ's key franchises, including the upcoming launch of UFC Undisputed 3 and Darksiders II, as well as Company of Heroes, inSANE, Saints Row, Warhammer 40,000, and the new title from Patrice Desilets and his team. The company also continues to work with prominent external development talent on both existing and new franchises. THQ's goal is to optimize its portfolio for the current generation of consoles and to establish new franchises on the next generation of game devices.

    THQ will discuss its new streamlined business model that reflects this strategy in more detail on its third quarter 2012 conference call scheduled for Thursday, February 2, 2012.
    borden5 says thanks.
  2. borden5 New Member

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    coh 2 hell yeeeeeeeeeeeeeeee
    ViperXTR, Easy Rhino and Crap Daddy say thanks.
  3. Crap Daddy

    Crap Daddy

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    Yes!
    Easy Rhino says thanks.
  4. FreedomEclipse

    FreedomEclipse ~Technological Technocrat~

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    Last edited by a moderator: Nov 20, 2013
  5. Easy Rhino

    Easy Rhino Linux Advocate

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    Coh 2!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
  6. Mr McC

    Mr McC

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    Coh :)
  7. Mussels

    Mussels Moderprator Staff Member

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    i share the ZOMG CoH2!!!!one!!!!eleven!!! crowd
  8. Easy Rhino

    Easy Rhino Linux Advocate

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    you guys still play coh?? i would be up for a nice 3v3 match or something
  9. NC37

    NC37

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    Yet...Red Faction would have remained on that list had they not completely ruined it with each sequel. Oh well...COH ftw! :D
  10. Batou1986

    Batou1986

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    He comes 40k games with dlc over 9000 items.
    On the bright side i might get some motivation from the games to paint some more models.

    Interested to see what they do with COH hopefully they don't go all modern with it which would suck.
  11. TurdFergasun New Member

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    you think with the trouble that thq is in that they aren't going to deliver the quickest, most rushed out, and overly monetized version of one of their most popular IP's? coh was a one off, from a company thats been in not so slow decline for along time. making good games is a relic of thq's past.
  12. ViperXTR

    ViperXTR

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    COH!!!

    i thought CoH was more enjoyable than SC2 >_>
  13. Mussels

    Mussels Moderprator Staff Member

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    yeah i still play. feel free to hit me up steam once i'm back from my holiday.

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