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Toshiba Asks: What Would You Do Without NAND Flash Technology?

Discussion in 'News' started by btarunr, May 1, 2012.

  1. btarunr

    btarunr Editor & Senior Moderator Staff Member

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    Imagine a day without your smartphone, music player, tablet, or any of your other favorite portable devices -- these are examples of the scenarios that Toshiba America Electronic Components, Inc., (TAEC)*, a committed leader that collaborates with technology companies to create breakthrough designs, explores in its new NAND Flash Deprivation Experiment campaign. Launched to commemorate the 25th anniversary of Toshiba's invention of NAND flash, the campaign takes a look at what happens when people are deprived of NAND flash -- and all of the everyday devices they use that are enabled by it.

    [​IMG]

    What is NAND Flash?
    A form of non-volatile memory, NAND flash technology is low-power and extremely durable, offering high-capacity data storage with fast erase, write and read capabilities. It was named "flash" because it only took a few seconds to erase the chip -- as compared to the main technology at the time, EPROMs, which took about 20 minutes to erase under an ultraviolet light.

    Where is NAND Flash Now?
    Since inventing the technology in 1987, Toshiba has seen the market for NAND flash memory grow by leaps and bounds. Enabling the mobility of content in today's consumer products, NAND flash has become the de facto silicon storage of choice for everything from memory cards and USB drives to solid state drives and enterprise flash arrays.



    Getting the Word Out: The Campaign
    [*]Toshiba's interactive campaign that explores the impact of NAND flash features:

    • Video Series: This series of brief videos takes a humorous look at what life might be like without NAND flash. Visit www.flash25.toshiba.com/#watch for a first look at Toshiba's NAND Flash Deprivation Experiment: Evidence that life without flash technology would be a cruel experiment, indeed!
    • 25 Years of NAND Flash website: A new website launched to be a one-stop shop for all things related to the 25th anniversary of NAND flash. Visit www.flash25.toshiba.com to see each NAND Flash Deprivation Experiment video as they roll out throughout the year. The site also features a timeline of notable NAND flash achievements over the past 25 years, images, industry voices, and much more.
    • Facebook: Get involved - Like Toshiba's 25th anniversary of NAND flash page on Facebook to join the conversation: www.facebook.com/Flash25Toshiba.
    • Twitter: Follow Toshiba on Twitter to stay up to date on all of the latest campaign happenings: @Flash25_Toshiba.
    • Giveaways: For U.S. residents, like www.facebook.com/Flash25Toshiba on Facebook and enter in the drawing to win one of five Toshiba Excite Tablets! Measuring just 0.35 inches thin and weighing a mere 1.32 pounds, the Excite 10 tablet is extremely portable. And thanks to the 16GB of flash memory on board, you'll be able to store large volumes of photos, books, videos, games, music, and other data. Additionally, each month, the first 100 people in the U.S. to like the Facebook page and enter to win will receive a free NAND Flash Deprivation Experiment t-shirt.
    Visit the website for more.
     
  2. pantherx12

    pantherx12 New Member

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    "What Would You Do Without NAND Flash Technology?"

    Probably use some other technology.
     
    Aquinus, Isenstaedt, Zubasa and 2 others say thanks.
  3. AphexDreamer

    AphexDreamer

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    Yeah someone else would have made it.
     
  4. Prima.Vera

    Prima.Vera

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    This is how Japanese think about the intellect of the American teenagers. The irony is that I was witnessing some of them a little while ago, and they are not far from it. :))))
     
  5. james888

    james888

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    Teenagers are a little better than that
     
    Crunching for Team TPU
  6. Aleksander

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    #1: Payed teenagers to do as monkey
    #2: Toshiba or someone from toshiba?
    #3: The scientists would do as monkey if electricity was not invented
     
  7. Scatler

    Scatler

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    And here i thought that i have already seen some of the dumbest ads that companies tend to release.
    This one takes the crown.
     
  8. AphexDreamer

    AphexDreamer

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    If Tesla were alive today...

    He'd turn of the lights in that room and Cut the AC system.
     
  9. Prima.Vera

    Prima.Vera

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    lol @ comments :)))
     
  10. Delta6326

    Delta6326

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    ... Don't see teenagers like that around here.

    Go CD players!
     
  11. Scheich

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    Flash plugin, flash memory, not a fan, sorry.
     
  12. Red_Machine

    Red_Machine

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    CD players still require memory due to the fact they cache the date from the CD to the local device. I believe that the device the guy is holding in the video's thumbnail is a portable cassette deck.
     
  13. InnocentCriminal

    InnocentCriminal Resident Grammar Amender

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    Videos like that pisses me off. The girl is fit though.

    BOWCHICKABOWOW!
     
  14. Neuromancer

    Neuromancer

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    Probably NOR and pay more
     
  15. DonInKansas

    DonInKansas

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    Damn kids and their new fangled technology....

    *shakes cane*
     
  16. TUngsten

    TUngsten

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    I can't be the only one without a smartphone/tablet/portable device.....I survive every day just fine!
     
  17. Kantastic

    Kantastic

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    I'm 19 and I've used every single one of those devices growing up. I'm not sure if I find this ad stupid or funny, but definitely not both.
     
  18. Salsoolo New Member

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    ^me too, i also grew up with all these things and im just 21
     
  19. newtekie1

    newtekie1 Semi-Retired Folder

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    Meh, they threw a Zune away, which stores its data on an 80GB hard drive. Yes, there is probably a NAND flash chip on there for holding the firmware and user settings, but I'm sure there would have been some other technology by now that could have done that as well. The data on the other hand is streamed from the hard drive to a RAM module, which isn't NAND, same goes for CD players, they stream the data off the disc onto a RAM buffer, not NAND.
     
    Crunching for Team TPU 50 Million points folded for TPU
  20. LittleLizard

    LittleLizard New Member

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    So, I got to go back to listen music available only on vinyls, read text on paper, play RPG on a desk and call using a landline phone? I can live with that. In fact, I WOULD make the swap for that.
     
  21. Jizzler

    Jizzler

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    Shooting up H and committing crimes.
     

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