1. Welcome to TechPowerUp Forums, Guest! Please check out our forum guidelines for info related to our community.

Toshiba Cuts NAND Flash Prices by up to 25 Percent

Discussion in 'News' started by btarunr, Sep 11, 2012.

  1. btarunr

    btarunr Editor & Senior Moderator Staff Member

    Joined:
    Oct 9, 2007
    Messages:
    28,233 (11.38/day)
    Thanks Received:
    13,580
    Location:
    Hyderabad, India
    Apparently, Toshiba's strategy of inflating NAND flash pricing by cutting down production by 30 percent, stimulating similar reductions across the industry, backfired. Taking advantage of Toshiba's production cuts, Micron Technology ramped up its production, gaining market share. The Idahoan company's increased market share at Toshiba's expense ensured that SSD makers with Toshiba NAND flash create variants of their products with Micron's chips. Toshiba's latest move, according to a TweakTown report, is to scale its NAND flash production back up, and cut NAND flash prices down by 20 - 25 percent. Such a price-cut could result in further SSD price-cuts across the board, as the industry would end up with large inventories of Toshiba- and Micron-branded NAND flash chips.

    [​IMG]

    Source: TweakTown
    Last edited: Sep 11, 2012
    Delta6326 and Damn_Smooth say thanks.
  2. Damn_Smooth

    Damn_Smooth New Member

    Joined:
    May 16, 2011
    Messages:
    1,435 (1.23/day)
    Thanks Received:
    478
    Location:
    A frozen turdberg.
    I love it when a scheme backfires.
  3. Delta6326

    Delta6326

    Joined:
    May 21, 2008
    Messages:
    3,823 (1.69/day)
    Thanks Received:
    667
    Location:
    Iowa, USA
    My two favorite words "Price cuts":rockout:
    MxPhenom 216 says thanks.
  4. Assimilator

    Assimilator

    Joined:
    Feb 18, 2005
    Messages:
    582 (0.17/day)
    Thanks Received:
    95
    Toshiba's greed - first with LCD price-fixing, now this - is coming back to haunt them. Good.
    Roph says thanks.
  5. Prima.Vera

    Prima.Vera

    Joined:
    Sep 15, 2011
    Messages:
    2,185 (2.09/day)
    Thanks Received:
    283
    Toshiba is not alone guys. Samsung, IBM, Intel, TMSC are also responsible for keeping the prices up...
  6. largon New Member

    Joined:
    May 6, 2005
    Messages:
    2,778 (0.82/day)
    Thanks Received:
    432
    Location:
    Tre, Suomi Finland
    NAND prices have been in free fall for long and looks like it's not going to change anytime soon!
    [​IMG]
  7. xaira

    Joined:
    Jul 20, 2009
    Messages:
    208 (0.11/day)
    Thanks Received:
    19
    lol, 128gb ssd $50 soon WTF????? HDDS are dead, but i luv my 1tb caviar black
  8. Frick

    Frick Fishfaced Nincompoop

    Joined:
    Feb 27, 2006
    Messages:
    10,410 (3.39/day)
    Thanks Received:
    2,102
    They'll be with us for quite some time, for storage. Lots of people here have more than 5TB of stuff (I have a anemic 1.2TB :p) and it's not feasible putting all that on SSDs. Often it's not needed either, music and movie storage doesn't gain anything by SSDs.
  9. D007

    D007

    Joined:
    Mar 7, 2007
    Messages:
    3,060 (1.13/day)
    Thanks Received:
    374
    Location:
    Pompano beach, Florida
    lol.. Fishfaced nincompoop...
    But yea.. Movies n music.. No point..

Currently Active Users Viewing This Thread: 1 (0 members and 1 guest)

Share This Page