VIA Labs, Inc., a leading supplier of USB 3.0 integrated chip controllers, announced the VIA Labs VO510 5-Gigabit Optical Transceiver which was showcased at CES 2012. The VIA Labs V0510 Optical Transceiver is used in USB 3.0 Active Optical Cables (AOC) which enables rapid data transfers and high-definition multimedia across distances of over 100 meters. Developed in collaboration with FOCI, PCL, OpTarget and UMEC, USB 3.0 AOC solutions offer exciting new possibilities in the use of USB 3.0 technology. "This USB 3.0 AOC was designed to be fully compliant with SuperSpeed USB electrical specifications," said Dr. Janpu Hou, Vice President of FOCI. "We are very pleased to be a partner on this collaboration team. This partnership will accelerate the deployment of breakthrough USB 3.0 technologies and enable new applications for all USB 3.0 developers." As a partner of FOCI, Dr. Thomas Liu, President of PCL said "As the world leading optical transceiver ODM/CM company, PCL Technologies is excited to build and demonstrate the optical USB 3.0 cable in collaboration with VIA Labs and Foci. With the USB 3.0 AOCs providing higher data rates across much longer distances, we will enable usage scenarios in Digital Signage, Surveillance, and Zero Client applications." "OpTarget works with leading system integrators, distributors, and OEMs in the development and delivery of Smart Digital Signage and Zero Client solutions for commercial, education, and industrial customers. With the ultra-thin profile and long reach of the new USB 3.0 AOC powered by VIA Labs' Optical Transceiver, we can now offer effective and low-cost solutions based on existing USB devices while providing an improved user experience, increased functionality, and greater system flexibility" said Mu Chen, President of OpTarget. "The UMEC Thumb ONE USB 3.0 AOC can extend gigabit-speed USB 3.0 transmission distance up to 100m (330ft) with optical fibers. Since optical fibers carry light instead of electric impulses, they are highly resistant to electromagnetic interference and they do not radiate any of their own, making the USB 3.0 AOC an excellent solution for applications in Medical Imaging Equipment, Broadcast TV, and others where high-tolerance to interference is desirable" said K.T. Chao, Vice President of UMEC. "We are very grateful to our partners, who worked closely with VIA Labs to bring the USB 3.0 AOC from concept to reality,” said Jiin Lai, Chief Technical Officer, VIA Labs, Inc. “With the VO510 and our partner's AOC products at mass production readiness, we are looking to expand our coverage of other interconnects such as PCI Express."