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XBox 360 built into Nissan's concept car

Discussion in 'News' started by Darksaber, Dec 28, 2005.

  1. Darksaber

    Darksaber W1zzard's Sidekick Staff Member

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    DETROIT — Dec. 28, 2005 — Nissan North America Inc.(NNA) and Microsoft Corp. have merged automobile design and gaming technology to create the first-ever fully integrated gaming system within a vehicle. Conceived by Nissan Design America Inc. (NDA) and equipped with the Xbox 360™ next-generation video game and entertainment system from Microsoft, the Nissan URGE concept car allows drivers (while parked) to play “Project Gotham Racing® 3” using the car’s own steering wheel, gas pedal and brake pedal while viewing the game on a flip-down seven-inch LCD screen. “PGR® 3” is developed exclusively for Xbox 360 by Bizarre Creations Ltd. for Microsoft Game Studios.

    The URGE, which will make its world debut at the 2006 North American International Auto Show on Jan. 9, offers a glimpse of how echo boomers are influencing the next generation of vehicle design.

    “Nissan conducted an Internet survey of 2,000 echo boomers, a majority of which said technology and gaming are among the most important attributes in their first car,” said Bruce Campbell, vice president of design at Nissan Design America in La Jolla, Calif. “Xbox 360 offered the latest in technology and was already a favorite among this audience.”

    The Nissan URGE, outfitted with an Xbox 360 video game and entertainment system, puts the controls of the world’s most powerful gaming console at the hands and feet of the driver. Implemented by the designers at Nissan Design America with the guidance of Microsoft engineers, the Nissan URGE delivers an immersive driving experience not available in any living room.

    The URGE concept car is equipped with the award-winning “PGR 3,” which allows drivers to control a breathtaking trip through the streets of five photo-realistic locations: New York City, London, Las Vegas, Tokyo and the Nurburgring test track in Germany. “PGR 3” drivers view and play the game on a flip-down LCD screen, which doubles as a rear-view mirror when the car is being used for real driving. They control the action using the Nissan URGE’s race-inspired steering wheel, gas pedal and brake pedal. A Nissan URGE driver can, for example, maneuver through the streets of New York, park the car and fire up the Xbox 360, then virtually race through the same streets using the same steering wheel, gas pedal and brake pedal — blurring fantasy and reality in a way that the automotive world has never before seen.

    About Xbox and Xbox 360

    Microsoft revolutionized the gaming industry with the November 2001 launch of Xbox® (http://www.xbox.com), its first-generation video games and entertainment system, now sold in 26 countries. Microsoft introduced its next-generation system, Xbox 360, in the 2005 holiday season in Europe, Japan and North America. The system will be launched in Australia, Colombia, Hong Kong, Korea, Mexico, New Zealand, Singapore and Taiwan in 2006. Xbox 360 (http://www.xbox.com/xbox360) is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox Live® online gaming service, and unique digital entertainment experiences that revolve around gamers.


    About “Project Gotham Racing 3”

    In “PGR 3,” the next-generation follow-up in the highly acclaimed “Project Gotham Racing” franchise for Xbox, players are thrust into the cockpit of 80 of the world’s fastest Supercars from an all-star lineup of manufacturers, including multiple Nissan vehicles. “PGR 3” introduces gamers to the high-definition era, and drops them into a completely new gaming world, where speed, style and daring rule the road. Racers are rewarded for driving with cunning skills and masterful maneuvering, and can race each other — on or offline.

    About Nissan

    In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.nissanusa.com.

    About Microsoft

    Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

    Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.

    Source: Microsoft
  2. wazzledoozle

    wazzledoozle New Member

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    WTF is an echo boomer? Companies have built game consoles into cars for years; though this is the first time the car's controls can control the console :toast:
    Last edited: Dec 29, 2005
  3. AMDCam New Member

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    Well that's.....unusual. How the hell are you supposed to steer the car when it's parked and off? Is the power steering pump gonna run with the electronics? That's gonna cause a lot of bald spots with the tires rubbing back and forth like that on concrete. Maybe if the steering wheel disconnected from the column and only the wheel could turn it would be practical, but what if a glitch in the car disconnected it from the column as you were driving? And same with the brakes, the brake lights are gonna be turning on and off and you're gonna have a hard time hitting the brakes accurately because of the pressure buildup after a few pumps. And if they disconnected the brakes when you're playing the game too, there's another chance for the system to glitch and shut off your brake control. Plus, a 7" screen isn't gonna immerse you into the game. Now maybe a projector that projects the images onto the windshield and side windows (and maybe even rear view mirrors) simultaneously to show you all angles would, but on a 7" screen it's just like buying a $50 logitech steering wheel and pedals and using them in a comfortable seat. STUPID IDEA in every way, except the first couple seconds you imagine the concept. But I know, it's just a concept.

    And yeah, what is an echo boomer?
  4. wazzledoozle

    wazzledoozle New Member

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    Interesting point about the power steering. If they did build a function in to disconnect the wheel from the rest of the car, that would seem bad to me. What if that function failed, and the wheel disconnected on the freeway? :eek:
  5. AMDCam New Member

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    Exactly, that's what I was saying. There's no practical way I can think of that would let you game and drive safely and seperately. Not safe at all
  6. Dippyskoodlez New Member

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    i was wondering who was hogging all the xbox 360's.. seems to be nissan.. rofl..

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