I think you're outright bashing Zalman. You're making a big fuzz about them having the nerv introducing this thingy, even nagging about the the fact them giving information about how to install it. Going through the other replies, people sound quite happy that Zalman has released. Even a guy from Thermalright mixing into this telling that they will also release a product like this in the future. Don't forget, Zalman is the company that brought silent cooling, and yes, they did not make big improvements for quite some time, but since 2009 they have been releasing nice products like the CNPS9900 and VF2000 and the first review results of the CNPS10X Extreme look good. My two cents.