Wednesday, September 25th 2013

Radeon R9 280X is Rebranded HD 7970 GHz Edition

AMD's approach to the next-generation product stack isn't structured too differently from that of NVIDIA's current. The company is launching just one big (high-end) chip, codenamed "Hawaii," based on which it's launching the Radeon R9 290X. It's been detailed to death in our older posts. The Radeon R9 280X, on the other hand, is we're hearing a re-badged Radeon HD 7970 GHz Edition. At the most, expect a slight clock speed bump, and a different reference-design board, but for the most part, it's shaping up to be identical. The approach draws parallels with the NVIDIA's lineup. The Radeon R9 290X is expected to compete with the GeForce GTX TITAN, R9 290 with GTX 780, and R9 280X with the GTX 770. While launch of the R9 290 series will be tightly controlled by AMD (i.e., don't expect non-reference designs for a while), the R9 280X will launch entirely by non-reference designs. The three cards will launch a little later this week.
Source: VideoCardz
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35 Comments on Radeon R9 280X is Rebranded HD 7970 GHz Edition

#1
Pedro Lisboa
R9 280X is Rebranded HD 7970GHZ

I hope that R9 280X reaches ASUS MATRIX PLATINUM HD 7970GHZ performance for a price of US 300,00 :toast:.
Posted on Reply
#3
buildzoid
I hope they make it Xfire compatible with the 7970
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#4
RCoon
buildzoidI hope they make it Xfire compatible with the 7970
Different reference design board, so dont expect crossifre. Very small to nonexistant chance.
Posted on Reply
#5
Fourstaff
RCoonDifferent reference design board, so dont expect crossifre. Very small to nonexistant chance.
If this is true they are just being d**ks. Its bad enough as it is that we get a rebrand.
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#6
corsaro
I hope to use new boost technology in this refresh gpu!
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#7
RCoon
corsaroI hope to use new boost technology in this refresh gpu!
I'd hang my neck out and say AMD are just doing exactly what NVidia are doing. Total refresh, with two new GPU's for the high end segment, but implementing a new boost algorithm to inflate performance of the last gen cards.
This makes me believe the 290 will hit the $600-650 mark to trade blows with the 780, while the 290x will likely cost a little less than a Titan, for that segment. Both contenders will be battling with 2500SP's and 2800SP's.

INB4 NVidia goes "JK JK FULLY ENABLED TITAN-LOL" then we're back to square 1.
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#9
Casecutter
Yea, we saw this coming let’s just hope AMD/Partners hold to the pricing we've seen the past couple of weeks. Today an ASUS HD7970-DC2-3GD5 is $268 after code and rebate of -$20.

I'd like to see MSRP on these R9 280X to start at $350 with minor tweaks to Boost/Mem although the "different reference-design board" is cutting cost. So this will be par or best GTX670/770 while way more perf/content (3GB/384-Bit) over a GTX260. I think AMD will ask more, but I hope not the compulsory $400.
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#11
Frick
Fishfaced Nincompoop
Meh as long as it's priced right. And on the other hand, if your current highend would be on par with a next gen upper middle range (?) why make something new?
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#12
DarkOCean
CasecutterYea, we saw this coming let’s just hope AMD/Partners hold to the pricing we've seen the past couple of weeks. Today an ASUS HD7970-DC2-3GD5 is $268 after code and rebate of -$20.

I'd like to see MSRP on these R9 280X to start at $350 with minor tweaks to Boost/Mem although the "different reference-design board" is cutting cost. So this will be par or best GTX670/770 while way more perf/content (3GB/384-Bit) over a GTX260. I think AMD will ask more, but I hope not the compulsory $400.
why the hell would you pay more for a rebranded bumped clocks/voltages (less oc headroom) card?, if most 7970's are now $300 or less this should be $250 or lower to even look at it!
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#13
Steevo
I don't care about it as much if they give it a good price, a new die spin, or some other reason to buy it.


It does tell me one thing, and that is they either have no or almost no failure rate on the new cores so they have no cores for a high/mid segment, or they have a high failure rate and only have limited cores for the board they are producing. Availability will tell.
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#15
fullinfusion
Vanguard Beta Tester
Boo amd , shame on you!! I guess I can spend my cash else where pricks
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#17
corsaro
Crap DaddyWhile we don't know yet how they will perform, one thing is certain compared to GTX780 ref.
290x looks bad.
maybe it's a beta version! :laugh:
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#18
Xzibit
This is hilarious.
videocardz.comThe R9 280 has not been leaked in any form yet. Only the drivers have some first indicators that Tahiti GPU will be heavily reused under Radeon R9 name tag.
After all that they still say we aren't sure of our own speculation. :rolleyes:
Posted on Reply
#19
hero1
Pedro LisboaI hope that R9 280X reaches ASUS MATRIX PLATINUM HD 7970GHZ performance for a price of US 300,00 :toast:.
Now that would be something. I hope that the R9 290X is at least $100 less than the Titan!
Posted on Reply
#20
MxPhenom 216
ASIC Engineer
Well if Nvidia can rebrand, AMD can too. So I guess this means that the R9 290x or whatever the hell will be kind of what the 780 is to the 770. where the model just below is rebranded flagship card from the previous gen, and then the 290/780 are new hardware for the new flagship.
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#21
Roph
I'd update my signature if I wasn't lazy. I think I'll hold off until the next gen comes out, smaller than 28nm.
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#22
BiggieShady
hero1Now that would be something. I hope that the R9 290X is at least $100 less than the Titan!
Still too much ... I call $599,99
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#23
erocker
*
BiggieShadyStill too much ... I call $599,99
Hard not to agree. Pretty much all somewhat solid information has hinted at this price. AMD themselves said they aren't releasing a card over $600 bucks.
Posted on Reply
#24
Casecutter
DarkOCeanwhy the hell would you pay more for a rebranded bumped clocks/voltages (less oc headroom) card?, if most 7970's are now $300 or less this should be $250 or lower to even look at it!
Well what they're clearing stock at discount that's different than AMD supposed MSRP for a 7970Ghz, that I believe is now like $400. It make no sense right now… actually never does if you have funds to purchase today!

I didn't say I'd buy one… just it's my speculation. Either you can buy now, or wait and watch the pipes clear, and then pay MSRP till prices settle out. Yes you might lose on nth-degree OC and voltage control etc, but they’re now mainstream market and that is less important. While then perhaps better 8 Stage Powertune offers better performance and lower power. More average folk who look to purchase over the next 6-8 months feel that has merit to them. IDK

A Tahiti LE could be a $250 part.
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