After Aexea, it's time to move onto another boutique memory module vendor, WinChip. This Taiwan-based PC memory vendor seems to focus on the form and design of the memory module (particularly the heatspreaders or heatsinks), so much so, that some of its modules even bear artistic true-color paintings. The first set of modules we came across used a unique kind of heatsinks. Among these, the first one reminded us of some of Mushkin's early heatspreader designs. The second one looks more unique, with a central portion of the heatsink protruding out. A heat pipe is running along the length of the module, evenly distributing heat. In another part of the exhibit, there's a module with a strange heatspreader design. The heatspreader increases module height by almost double, and has a few horizontal grooves to dissipate heat.

Moving on, there are a couple of normally-sized DDR2-800 and DDR3-1333 modules that bears branding of Avatar: The Game. Next up, are the modules attracting a lot of attention. These ones have heatspreaders with fancy true-color graphics, some are photographs, while the others are 3D art, mostly wild-animal themed, including the African Savannah, a gliding eagle, dolphins, toco toucans in a tropical jungle with banana trees, etc.,etc. The last set has heatspreaders with abstract writings in Asian scripts. Like Aexea, WinChip's modules are sold more on their product design. The modules themselves are mostly JEDEC-specced, with the exception of some heavier ones that run at PC3-12800 speeds.

Lesser-known PC memory, flash memory, and phone accessories manufacturer Aexea showed off its goods for the season, including some never before seen memory module heatsink designs. Aexea comes across as a boutique memory module designer, since it displayed many identically/similarly-specced 4 GB and 2 GB DDR3-1333 and DDR3-1600 memory modules with a variety of heatspreader and heatsink designs, in a number of colors, as well. Most of these are sold in single-piece packages, and not so much dual/triple-channel kits. Among these, a certain module called "Vampire" caught our eye, which uses a blood-red colored heatsink, a bat-shadow graphic, and jagged protrusions that put it into the category of semi-heatsink modules, of which G.Skill RipJaws and Corsair Vengeance are popular examples. And oh, they do seem to speak of US market presence.