Apple announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple's senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year's Macworld Conference & Expo, and it will be Apple's last keynote at the show. The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco's Moscone Center January 5-9, 2009.

Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple's Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

Apple just unveiled their new ultraportable notebook, called the Macbook Air. It features a 1.6 GHz Core 2 Duo, which can be upped to 1.8 GHz at a price. There is no optical drive, but a 80GB 4200 RPM hard drive or an optional 64GB SSD drive. The battery should last around 5 hours. The front is just a mere 0.16 inches high, while the back tops out at 0.76 inches. The keyboard is full size and features the same layout as on the new Mac Pro keyboard. It is backlit and has a black finish. The optional USB 2.0 Superdrive is available for $99 USD.

The Macbook Air will sell for 1,799 US Dollars or 1,699€s.

2008 Macworld Conference & Expo kicks off today and will continue during the whole week until January 18th. Macworld Conference & Expo is the world's most comprehensive event for the Mac operating system. During the show dozens of vendors will launch their Mac-related products and show the latest innovations for the Apple Mac, iPod, and iPhone.

WD today introduced its My Book Studio Edition external hard drives designed for creative users and HFS+ formatted for Mac computers (can easily be reformatted for Windows 2000/XP/Vista). Equipped with high-performance interfaces (USB 2.0, FireWire 400/800 and eSATA) and offered in capacities from 320GB to 1TB (terabyte), the new My Book Studio Edition external hard drive features: automatic, continuous backup; synchronization and encryption of data; capacity gauge that shows how much space is available; drive activity light; 5 year limited warranty; environmentally-friendly power saving design; SmartPower feature; designed without a fan to run quietly; and, new smaller My Book collectible design with an elegant silver metallic finish that perfectly complements other Mac products. The My Book Studio Edition with capacities ranging from 320GB to 1TB are available now starting from $199.99 USD to $399.99 USD depending upon capacity.

The Macintosh Business Unit (Mac BU) at Microsoft Corp. today announced at the Apple Expo in Paris its product lineup for the upcoming Microsoft Office 2008 for Mac release. The flagship product, Office 2008 for Mac, is the core suite that includes Microsoft Office Word 2008, Microsoft Office Excel 2008, Microsoft Office PowerPoint 2008 and Microsoft Office Entourage 2008 for exceptional productivity on the Mac.

Apple Expo starts today and will run through Saturday, September 29. The show will take place in Paris, France "Porte De Versailles", Hall 5. Here's a list of companies who will show their products during Apple Expo.

Apple Expo 2007 Official Webpage.