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Sony to Sell VAIO Brand, PC Division

Sony is reportedly disposing of the iconic VAIO brand, and with it, its PC division. The brand and its assets will be sold off to Japan Industrial Partners (JIP), much in the same way as IBM disposed its PC business and Thinkpad brands over to Lenovo (which was a major supplier to IBM at the time). We won't see the last of VAIO notebooks, Ultrabooks, tablets, and convertibles, only that they won't be sold by Sony. The deal is part of Sony's larger efforts to shed underperforming businesses.

JIP could establish a new PC company from the assets it buys off Sony. In all likelihood, the VAIO brand could be retained, although the company's name itself hasn't been finalized. The new company will see Sony transfer 300 of its employees, to jump-start operations. The MoU signed between Sony and JIP seems to suggest that the company will prioritize Japan over global markets, in what is a similar strategy to Lenovo's. The Chinese company, after acquiring IBM's PC assets, focused its efforts on capturing the Chinese domestic markets with not just PCs, but also smartphones and tablets.


Source: Sony

Sony Expands VAIO | Flip PC Line

Sony today announced a new addition to its VAIO | Flip PC lineup: the VAIO Fit 11A | Flip PC pre-installed with Adobe Photoshop Elements 12.

In addition, the VAIO | Flip PC 13-inch, 14-inch and 15-inch, VAIO Tap 11, VAIO Tap 21 and VAIO Duo 13 and VAIO Fit 14E and 15E models are updated with Windows 8.1 and Adobe Photoshop Elements 12 for Spring. The VAIO Pro 11 and 13, VAIO Tap 11 and VAIO Tap 21 models will include 802.11ac next generation wireless connectivity technology for Spring.

Sony Introduces the Luxurious VAIO | Red Edition

Sony is raising the status of its VAIO Duo, Pro and Fit models by releasing a limited number in a lustrous, rich, glossy red. The VAIO | red edition is distinctly Sony featuring exquisite details, extreme portability and speedy performance. The signature red finish is achieved by a variety of painting techniques on different materials, including carbon fiber and aluminum. Multiple paint layers are individually applied and hand-polished, building layer upon layer of rich, lustrous color. To give it that extra glossy finish, a durable protective UV coating creates an extra vibrant sheen with gorgeous depth and richness.

In addition to premium luxury design, the new VAIO | red edition is fused with the power of Sony's display technologies, exceptional camera quality and audio technology. "Sony has a tradition of designing products built on passion and innovation," said Pedro LaFarga, SVP, Sony VAIO & Networked Products Division. "The new VAIO | red edition is the ultimate in superior PC technology and ensures VAIO users truly experience a level of quality that exceeds expectations. Nothing matches the inspiring look and sheer presence of Sony VAIO Red."

Sony Also Introduces New VAIO S and Z Series Laptops

Offering a seductive blend of power and portability, new VAIO S Series can handle the demands of the toughest working day.

Available in a choice of 33.7 cm (13.3") and 39.5 cm (15.5") screen sizes, the slim, full-flat design of VAIO S Series 13 and 15 slip easily into a travel bag for quick access whenever you need it. The series is elegantly styled in tough, weight-saving materials like magnesium, aluminium and carbon fibre (depends on model), with even S Series 15 models tipping the scales at below 2 kg.

All S Series feature a new slot-in optical drive (Blu-ray Disc or DVD) that maintains the notebook's slim, low-profile looks while maximising chassis rigidity.

Sony Announces New VAIO E Series 15 and E Series 17 Models

The easy-to-use family of E Series VAIO notebook PCs from Sony expands this summer. The recently-announced VAIO E Series 14P is now joined by larger screen models of 39.5 cm (15.5") and 43.8 cm (17.3") to broaden your choice of friendly HD entertainment options.

Sporting a signature 'wrap-around' design with softly rounded corners, VAIO E Series is ideal for families, students and anyone who wants to enjoy fuss-free multimedia computing.

VAIO E Series 15 teams fresh, individual looks with everything you need for everyday tasks. With Intel processors, generous storage, smooth graphics and clear, high-contrast 39.5 cm (15.5") VAIO Display, there's all the power you need to breeze through the day.

Sony Debuts First Ultrabook VAIO T Series

So thin, light and portable, the responsive new VAIO T Series is always ready for action - from campus and coffee shop to that crucial meeting.

Smartly styled in tough magnesium and aluminium, go-anywhere VAIO T Series is tailor-made to handle daily trips to the office or lecture theatre. Blending durability and performance, it's the first Ultrabook to proudly carry the VAIO name. Loaded with the latest technologies from Sony and Intel, VAIO T Series is crafted to help you get more done – and have more fun.

Available in 29.4 cm (11.6") or 33.7 cm (13.3") screen sizes, VAIO T Series slips effortlessly into your bag for easy carrying between home and work.

Get That Fresh New Look for Spring with VAIO E Series 14P from Sony

Everyone can express their personal style this spring with VAIO E Series 14P - the 35.5cm (14") notebook from Sony that's made for smarter, easier everyday computing.

At home, on campus or carried easily to the nearest café, new VAIO E Series stands out from the crowd with its soft, discreetly reassuring 'wrap-around' design. Three fresh colours - white, black or pink - are accented by complementary colour flourishes around the notebook's edge, lid, touchpad and keyboard. Chic, individual credentials are emphasized further by the aluminium speaker bezel.

Sony Refreshes its VAIO Laptop Line

Sony kicked off this week by announcing updates for four of its VAIO laptops, the Z, S, E and C Series models. Starting at $1949.99, the 13.1-inch Z Series machine is getting multiple new options including fresh Core i5 and Core i7 CPU options, RAID 0 SSD setups, LTE mobile broadband, and a Carbon Fiber Silver coating.

The 13-inch and 15-inch S Series laptops also get the latest 2nd-gen Core i5 and i7 processor options, but they can offer Hybrid Graphics with either an AMD Radeon HD 6470M (512 MB VRAM) or Radeon HD 6630M (1 GB VRAM) discrete graphics card. The 13-inch model starts at $799.99, while its 15-inch sibling (which boasts a Full HD IPS display) starts at $979.99. Both upgraded S Series laptops will become available in early February.

Sony Announces Vaio X Slim Ultraportable

Sony unveiled its newest Vaio X 11.1-inch ultraportable notebook at the IFA 2009 event in Berlin, that not only promises to "set the new standard for stamina" (battery life) in its category, but also promises to be visually appealing with its half inch-thick body made of carbon fiber. Thanks to its materials, it weighs just about a pound and a half (around 0.69 kg). The first in the series features an Intel Atom processor (model unknown), 2 GB of memory, and a 31 Wh battery. Sony says that use of the Atom processor isn't final and it's merely to run working prototypes, so it still leaves a window open for Core 2 CULV hardware. The hardware apparently lets the machine go on for a day without hitting the wall [socket]. Other features observed are two USB ports, SD/Memory Stick slot and gigabit Ethernet. The only video-out option looks to be D-Sub at the moment. The Vaio X ultraportable is slated for late October, its retail availability is expected about a week after Windows 7 launches. A lot more pictures of it can be viewed here.

Source: Engadget

Sony Vaio W 10.1-inch Netbook Announced

Sony's Vaio P elite netbook claimed top notch hardware specs when it was first unveiled, but its price made it unattractive to buyers, so now it is time for it to step down in flavour of the new Vaio W netbook. The new VAIO W sports a useful 10.1-inch LED-backlit LCD display that offers a better-than-usual resolution of 1366x768 pixels. Available in berry pink, cocoa brown or sugar white it also brings with it a 1.66 GHz Intel Atom N280 processor, 1 GB of DDR2 RAM, integrated Intel GMA 950 graphics and a 160 GB hard disk drive. Like most netbooks, Sony VAIO W comes with Microsoft Windows XP OS installed, other trimmings include Bluetooth, 802.11b/g/n, VGA out, two USB ports, Ethernet, webcam, and a MemoryStick / SD card reader. The system should launch in Japan this August with an estimated retail price of ¥60,000 or around $500. Read the full press release below.

Sony Launches Teaser Site for Revolutionary New Vaio Laptop

Sony New Zealand has put up a teaser site called, "The Wait Is Over", stating, "On the 9th of January you will change the way you look at laptops. Forever". Other than a glossy Vaio logo and a link to enter a competition, for a chance to, "Win the revolutionary new VAIO", no other information is available. Could it be the world's thinnest laptop? The smallest? Or even the longest battery life? Who knows, all we can do now is speculate and wait for more information to emerge. If you want to see it for yourself, the website can be found here.
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The link is down at the moment, probably due to maintenance or update

Source: TechConnect

Sony Releases New Blu-ray Equipped Laptops

Sony released two models of the Vaio laptop, the Vaio CS and Vaio NS. Both these models come with Blu-ray drives, with the option of having them without the drives as well. The Vaio NS comes with a 15.4" display and is powered by a 2.00 GHz Intel Core 2 Duo T5800 processor. It comes with 3 GB of DDR2 memory and a 250 GB hard drive. Additionally, the Sony Vaio NS has an integrated A/V mode, featuring a dedicated menu for quicker access to nine user-selected programs. With the Blu-ray drive installed, the product range starts at US $1000. Without it, the range starts at $650.

The Vaio CS features a smaller 14.1" screen with the same optional Blu-ray drive feature. It comes with the much more powerful Intel Core 2 Duo P8400 processor at 2.26 GHz, 4 GB of memory, and a 320 GB hard drive. It also offers a uniquely configured keyboard, designed with spacing between the keys, for a more comfortable typing experience. The notebook has a 12-tone music analyzer that translates your music into a colorful LED light show. Prices start at $970 without the Blu-ray drive, and $1070 with it.

Source: infosync

Sony Vaio Comes with Intel Penryn Processors

Sony has planned a major revival for their sexy Vaio notebooks in the month of January or February. According to Notebook Italia, the firm is all set to upgrade FZ, SZ, CR, and AR Series with the latest 45nm Intel Penryn processors. All of them are Santa Rosa machines with decent specifications. The CR31S / D ($1763) is a 14.1-inch notebook with Intel Core 2 Duo T8100 (2.1GHz), 2GB DDR2 memory, Intel Graphics Media Accelerator (GMA) X3100, 160GB SATA hard drive, dual layer DVD writer, 802.11a/b/g wireless, Bluetooth, webcam, and Vista Home Premium. The 13.3-inch VAIO SZ71XN / C ($2,497) and 15.4-inch FZ38M ($1,467) are similarly specced except for the NVIDIA GeForce 8400M GS video and 200GB hard drive. The FZ31Z (2,497) is a high end sibling of FZ38M with Intel Core 2 Duo T8300 (2.4GHz), 4GB RAM, NVIDIA GeForce 8600M GT 256MB memory, 300GB storage, and a Blu-Ray multi drive. The 17-inch AR61ZU ($3,526) is a desktop replacement with the same FZ38M specs, but comes with a 500GB hard drive.

Source: PCLaunches, Notebook Italia

Sony Wraps VAIO Notebook in Four New Eco-Cool Designs

Affirming its eco-conscious stance, Sony today introduced its Graphic Splash Eco Edition notebooks—a version of its popular VAIO FZ computers. Available in four vibrant, natural styles - Caribbean Water, Clay Earth, Spotted Life and Bloom - these eye-catching notebooks are inspired by nature in favour of protecting the environment. All four machines feature variety of Core 2 Duo processors, up to 4GB of memory, 15.4-inch display, Windows Vista Home Premium, and the rest of the usual FZ specs. Sony also notes that it will donate one percent of the price of each Graphic Splash Eco Edition notebook purchased to non-profit organizations working to preserve the environment. The VAIO Graphic Splash Eco Edition notebooks will start at about $1,391 and will be available in limited quantities in early November.

Source: Sony

Sony VAIO UX490N Announced

Sony has put a new ultra-portable micro PC up on their site for sale. The UX490 packs a 1.2GHz Intel Core 2 Solo U2200 ULV processor with 2MB of L2 cache, 1GB of DDR2 PC2-3200 RAM, a pair of integrated cameras (front: 0.3M pixels and back: 1.3M pixels), a fingerprint scanner, 48GB SSD, 4.5-inch wide SVGA LCD 1024x600 resolution touch screen and a GMA 950 graphics card. Furthermore, you'll also find built-in Bluetooth/WiFi, built-in microphone, an Ethernet port, audio in/out jacks, an MS Duo expansion slot, WWAN support (AT&T), genuine copy of Windows Vista Business and a Li-ion battery good for 1.5 to 3.5-hours. All this comes at a certain price, the UX490 UMPC costs $2,499.99. More information is available here.

Source: Sony

Sony VAIO G21 Laptop Announced

Sony's European subsidiary unveiled today VAIO G21 for managers and professionals. The 12.1-inch XGA (1024x768) LED backlit laptop consumes less power due to Intel ULV processor and provides 7 hours of battery life. The firm even claims the laptop can go up to 11.5 hours with a high-capacity battery. The carbon-fibered 1kg VAIO G21 notebook comes in two models - the VGN-G21VN / B and the VGNG21XP / B. The first one ($2,976) features 1.06GHz Intel Core 2 Duo U7500 processor, up to 2GB RAM, 64GB SSD hard drive, Intel GMA 950 graphics with 224MB memory, 802.11a/b/g wireless, Bluetooth, fingerprint reader, and Microsoft Windows Vista OS. The VGNG21XP / B has similar specs except the 100GB hard drive (no SSD), and 1GB RAM.

Source: Notebook Italia, PCLaunches

Sony goes Carbon Fiber

Sony Korea recently announced that their two new VAIO TX series notebooks(VGN-TX17LP/B and VGN-TX16LP/W) will be made from carbon fiber. Due to the use of the carbon filament composite material the laptops will be much stronger than traditional plastic shell laptops, while providing reduced weight. When compared against current T series notebooks, the VAIO TX series are twice as strong and 1.24-1.26kg(2.7-2.8 lbs) lighter or a 30% weight reduction. The rather eye-catching design is unique with using sapphire black and platinum white.

Sony Adds Funky-fresh VAIO Notebooks

Sony today unveiled the VAIO Graphic Splash Maya Hayuk Edition notebooks featuring designs from New York-based, emerging artist, Maya Hayuk. These limited edition PCs are available in two head-turning designs — "Grow" (VGN-FZ190E/1) and "Never Stop" (VGN-FZ190E/2). The "Grow" edition captures the feel of an organic forest with deep green, blue and purple flower-growing wildly across the top of the notebook while "Never Stop" is a colorful, kaleidoscopic design that is decked in interlacing lines and spherical shapes. The new mobile systems are based on Intel's Santa Rosa platform, with 2GHz Intel Core 2 Duo T7300 processor, up to 4GB of RAM, 200GB hard drive, NVIDIA GeForce 8400M GT GPU, Blu-ray optical drive, and 802.11a/b/g/n wireless network. The VAIO Graphic Splash Maya Hayuk Edition notebooks go for about $2,500 and will be available at SonyStyle this month.

Source: Sony

Sony Offers Up a Rival for the iMac

To be fair to Apple, as much as some people may prefer Windows over OSX, few would argue that the appearance of the iMac range is among the sleekest and most attractive of computer designs available. However, Sony has now launched its new VAIO LT all-in-one PC which could well become a thorn in Apple’s side. The VAIO LT features a 22” ‘floating glass’ display, a 1.3 MP integrated webcam, an Intel Core 2 Duo processor, 2GB of RAM and an 802.11n wireless adaptor. Not only will it act as a computer, but it can also be used as a high definition TV, and the VAIO LT HD model also boasts a Blu-ray drive and Windows Vista Ultimate (the standard model uses Home Premium). The new VAIO LT should become available during October, but with the basic model costing $1,900 and the premium model costing $2,900, Sony’s prices are significantly above those of the iMac, which starts at just $1,199 for the 20” model.

Source: DailyTech

Sony Launches 11.1" VAIO TZ Sub-notebook in U.S.

Information on Sony's new VAIO TZ Series notebook first leaked out in early May from Sony's European website. From the specs that gathered, the VAIO TZ looked to be a real winner for mobile professionals.

Yesterday, Sony officially announced the VAIO TZ for the U.S. market and it doesn't disappoint. The notebook features an 11.1" LED-backlit display (1366x768), weighs just 2.65 pounds and is less than an inch thick. Battery life is listed at up to 7.5 hours.

The VAIO TZ notebooks incorporate ULV Core 2 Duo processors, dual-layer DVD burner, 802.11n WiFi, Bluetooth 2.0+EDR, EV-DO Rev. A (Sprint Mobile Broadband) and a fingerprint sensor for increased security.

All VAIO TZ notebooks come pre-loaded with Windows Vista Business.

Sony Debuts New Blu-ray Vaio FZ Notebook

Sony today unveiled a portable multimedia PC with Blu-ray Disc technology that packs power and entertainment into a compact package. The new VAIO FZ notebook comes in multiple configurations, including a premium and standard model. The premium version plays Blu-ray Disc high-definition content so you can enjoy movies in full 1080 HD resolution, as well as record, store and play back personal content on high-capacity 25-50GB Blu-ray disc media. The latest VAIO FZ notebook is also combined with 15.4-inch widescreen display featuring Sony’s patented XBRITE-HiColor technology(on the premium model). The FZ premium model also has an HDMI connector, built-in 802.11n wireless LAN and pre-installed Windows Vista Home Premium operating system. The FZ standard model will start at about $1,400, while the FZ premium Blu-ray Disc model will go for around $2,000. The VAIO FZ series will be available online here. They will also be sold at Sony Style stores and select retailers starting in mid-May.

Source: Sony
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