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ADATA Technology Releases SSD Firmware Update

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, has released a firmware update for the company's solid state drives equipped with LSI SandForce 2200 series controllers. This update is applicable to SSD models SX910/SX900/SP900/SP800/S511/S510/S396. The new firmware optimizes TRIM completion behavior and SATA stability, and improves disk recovery in instances of unsafe or improper shutdown. Purchasers who wish to update their SSD firmware should go to this page, select the corresponding SSD product, and then download the compressed Firmware 5.2.5 file and extract it. Then locate the executable file ADATA_SF_FieldUpdater and run it as administrator.

ADATA Launches NBA Pro Series Flash Drives 2013

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, has launched the 2013 edition of officially licensed NBA Pro Series USB Flash drives. Sporting a SuperSpeed USB 3.0 interface, the drives will be emblazoned with the jerseys of today's six most popular NBA professional athletes.

The NBA Pro Series USB Flash drives feature a highly durable rubber material that is resistant to liquids and impacts. Extra data protection is ensured by the COB (Chip on board) manufacturing process, which brings added ruggedness in a compact shape. A robust 16GB capacity means that fans will have plenty of space for their favorite media and personal data. A strap hole guarantees convenience and data portability.

ADATA Launches New Generation DDR4 DRAM Modules

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, announced today that the company's new generation DDR4 SDRAM modules will be on display at the Intel Developer Forum 2013 (IDF13), held this year in San Francisco. Targeting server and render farm applications, the new DDR4 modules show that ADATA is once again at the front of the pack in providing new high-performance solutions to the enterprise market.

DDR4 SDRAM stands for double data rate fourth generation synchronous dynamic random-access memory, and its most notable features are faster clock frequencies and data transfer rates as compared to DDR3, as well as low power consumption. Running at just 1.2 volts, these new modules are expected to achieve transfer rates of 3.2Gbps, at frequencies as high as 2133MHz, far outstripping the capabilities of previous generations of DRAM. In large scale server applications, the advantages of DDR4 will lead to lower costs and greatly improved overall system performance. The new DDR4 SDRAM modules will be showcased along with the company's other premium memory solutions at booth number 554 at IDF13.

ADATA Announces Premier Pro SP310 mSATA SSD

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announced the launch of the Premier Pro SP310 mSATA solid state drive. Targeting consumers who are looking for a cost-effective upgrade to the SATA III specification, the SP310 supports Intel Smart Re4sponse Technology (SRT), which permits for the use of an mSATA SSD as a cache drive in conjunction with a traditional hard disk. This hybrid configuration delivers speeds comparable to systems with SSDs as primary drive.

The Premier Pro SP310 offers read and write speeds up to 410 MB/s and 180 MB/s respectively, with maximum 4K random write of 45,000 IOPS. Capacities of, 32, 64, and 128 gigabytes provide greater flexibility for system builders, in that the SP310 can be either a cache drive in a hybrid configuration, or primary storage (boot drive). In either setup, the improvements in booting and file loading speed are remarkable for such a low investment.

ADATA DashDrive Elite HE720 Gets an Update

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, has made another advance in ultra-slim external hard drives with the launch of the DashDrive Elite HE720 in 1 terabyte capacity. The HE720 offers high speed data transmission through a USB 3.0 interface, and has a thickness of only 8.9 mm.

The chassis of the HE720 is made of highly reflective stainless steel and provides 9H grade scratch resistance, which prevents damage and marring even after long-term use. A gleaming LED indicator indicates power and data transfer status, accentuating the modern metallic lines of the drive body. The USB 3.0 interface offers transfer efficiency up to three times that of older USB 2.0 devices, but retains full backward compatibility with earlier versions.

ADATA Launches Sleek New DashDrive HV620

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today launched the DashDrive HV620, an external hard drive that sports sleek lines and a SuperSpeed USB 3.0 interface.

Weighing in at just 152 grams (5.4 ounces), the HV620 sports an eye-pleasing glossy housing, coupled with a bright blue LED that lights up when data is being read from or written to the disk. A raised lip on the edge of the drive protects the lustrous surface from scratching when the drive is laid flat. Its compact profile and smooth lines make it a likely choice for professionals and home users alike.

ADATA AXNP280E NGFF SSD Gives Ultrabooks 1800 MB/s Storage

Impressed with the SX2000 enterprise SSD? Wish you could have those speeds on a consumer device? The AXNP280E from ADATA could soon become an option. This NGFF (next-generation form-factor) SSD is based on a client variant of the LSI-Sandforce SF-8639 controller, which interfaces with the system over PCI-Express 2.0 x4, and offers sequential transfer rates as high as 1,800 MB/s reads and writes, with up to 200,000 IOPS 4K random access, and features essential to client SSDs, such as TRIM and NCQ. Unlike the 2.5-inch SX2000, the AXNP280E is a little constrained with space, and comes in just 128 GB, 256 GB, and 512 GB variants. The latter was on display.

Source: TheSSDReview

ADATA Announces the XPG V2 Series Performance Memory

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today launched a successor to the company's popular XPG DRAM lineup. The new XPG V2 series are designed for 3rd Generation Intel Core Processors and the Z87 platform, and feature colorful and visually striking heat spreaders.

The XPG V2 modules all feature 2oz copper, 8 layer PCB (Printed Circuit Board) aluminum heat spreaders employing Thermal Conductive Technology (TCT). Additionally, the heat spreaders have been re-designed with a futuristic form that will appeal to those who take pride in both the performance and the visual outlook of their high-end system. The 2800 MHz memory runs at timings of CL 12-14-14-36 at 1.65 volts, delivering the performance demanded by gamers and power users.

ADATA Announces DashDrive UV150 USB 3.0 Flash Drive

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, has launched a new DashDrive UV150 USB Flash drive, a value-priced USB 3.0 solution with an attractive pearlescent exterior.

The sleek contour of the UV150 makes the drive as easy in the hand as it is on the eyes, and the USB connector cap snaps in cleanly in the rear of the drive to prevent cap loss. A broad lanyard slot at the base of the drive allows for use with a wider range of carrying straps than is often seen in USB Flash drives. These factors, combined with a weight of only 9g (0.3oz), make the UV150 an essential accessory in today's world of value-driven digital mobility Read transfer speed reaches 90 MB per seconds, provided the needed performance for the most common data storage needs.

ADATA Intros NBA-branded Flash Drives

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announced the launch of NBA themed USB flash drives. All thirty teams will be represented in the new product lineup, which is officially licensed by the National Basketball Association and available in the United States and Canada.

Each drive is emblazoned with a vivid team logo on one side, and the NBA logo on the other. All USB flash drives deliver the best of USB 2.0 transmission, and are introduced at 16 gigabyte capacity. According to Tom Lin, Managing Director, "We have had consistently good feedback from consumers on our previous cooperation with the NBA, so this time we brought more color, higher capacity, and a convenient sliding USB connector. With the higher resolution media that people are carrying around and sharing, these flash drives will be indispensable to any basketball fans."

ADATA Launches Premier Series UHS-I Memory Cards

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today introduced its Premier series SDHC, SDXC and microSDHC ,microSDXC memory cards, all of which implement the UHS-I U1 (compatible with SDA 2.0 speed Class 10) specification. The new cards are designed especially to economically meet the performance needs of the most commonly used portable electronics.

With the increasing expectations for smart phones and tablet computers to handle high definition media recording and playback, the memory cards used with these devices require higher read and write speeds than ever before. The Premier series targets those who are looking for a cost-effective entry solution to extend their device's capacity and speed.

ADATA XPG DRAM Modules Receive a Facelift

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announces a facelift of the company's popular XPG line of DRAM modules that gives PC enthusiasts a choice of easily distinguishable performance options in three different stylish heat spreader colors.

The XPG level of DRAM modules are available in the following heat spreader colors and performance options: blue XPG DRAM modules that run at 1600 MHz with CL11 timing, black modules at 1600 MHz and CL9, and red ones at 1866 MHz and 2133 MHz with timing of CL10.

ADATA Announces Q3 2012 Financial Results

ADATA Technology today announced financial results for the third quarter of 2012. Total revenue on a consolidated basis for the third quarter was NT$7,133 million, an increase of 4.51% quarter-on-quarter. Gross margin declined from the previous quarter, from 7.15% to 5.95%. Net income after tax was NT$34.9 million, a decrease of 78.82% quarter-on-quarter. Based on 211 million outstanding shares, earnings per share was NT$0.17.

Accumulated revenue for three sequential quarters ending September 30, 2012 was NT$ 21.03 billion, a decrease of 3.79% year-on-year. Gross margin, net income after tax, and earnings per share for three sequential quarters were 7.56%, NT$489 million, and NT$2.32 respectively.

ADATA Launches Industry First Mobile Device/Memory Card Optimization Site – GoMobile

ADATA Technology is pleased to announce the launch of the industry's first mobile device/memory card optimization site – GoMobile. With GoMobile, ADATA provides a compatibility and m-Commerce solution which allows consumers to find the most suitable memory card for use with a smartphone, tablet computer, digital camera, or camcorder.

In conjunction with the launch of GoMobile, ADATA is hosting a QR Code giveaway event to promote the site nationwide. Running from October 23 to November 4, participants who scan the site's QR code and use the memory search engine to find ADATA compatible products for their device, will have a chance to enter the event's prize drawing. Prizes include ADATA XPG SX900 256GB solid state drives, Premier Pro microSDHC UHS-1 U1 32GB memory cards, and S102 Pro Advanced USB 3.0 32GB Flash drives.

ADATA Announces Premier Pro SP600 Solid State Drive

ADATA announced a new line of affordable client SSDs, the Premier Pro SP600 series. Built in the 9.5 mm-thick 2.5-inch form-factor, the drives take advantage of SATA 6 Gb/s interface. Available in 32 GB, 64 GB, and 128 GB capacities, the Premier Pro SP600 series is driven by JMicron JMF661 processor, and features 20 nm-class MLC NAND flash memory. The drives offer sequential read speeds of up to 360 MB/s, and up to 130 MB/s writes. Random access performance numbers provided to us include 40,000 IOPS 4K random reads, and 30,000 IOPS 4K random writes. The drives pack most common client SSD features, including TRIM, NCQ, and 40 b/KB ECC. The 32 GB, 64 GB, and 128 GB variants are priced at US $49.99, $69.99, and $99.99, respectively.

ADATA Launches DashDrive Air AV200 Portable Wireless Access Point

ADATA Technology today launches the DashDrive Air AV200, a tiny, portable wireless access point that allows you to wirelessly share music, videos and data from SD cards and USB flash drives across all your devices on the same network.

Just insert a SD card or USB drive into the 60 x 50 x 25 mm ADATA DashDrive Air AV200 and you are ready to share. The AV200 adopts FTP file server/ HTTP Streaming protocol to provide simple 2-way data transfers and sharing between Windows, OS X, iOS and Android devices. It can also act as a portable wireless router with support for 802.11 b/g/n wireless networking, creating a wireless network that can connect to up to 5 devices at the same time wherever there is an internet-connect Ethernet cable. AV200 can also be a personal mini-data center to conveniently share data with mobile devices.

ADATA Launches World's Thinnest External Hard Drive

ADATA Technology today announces the launch of the DashDrive Elite HE720 external hard drive, a USB 3.0 compatible device that is the thinnest of its kind on the market.

Sporting a brushed stainless steel surface, and with a record-breaking slim profile of only 8.9 mm thickness, the HE720 demonstrates once again the company's consistently strong ability to combine top performance with style. The brushed metal case with protective layer provides 9H scratch resistance, which prevents damage even after long-term use.

ADATA Intros Stylish Wine Bottle-Shaped USB Flash Drive – DashDrive UC500

ADATA Technology Co., Ltd. today announces the launch of the DashDrive Choice UC500 USB flash drive. This latest USB 2.0 interface entry offers a distinctive design as well as striking colors, once again, demonstrating ADATA’s determination and ability in bringing style and flair to the realm of digital storage.

The 50 x 19 x 11 mm (LxWxH) DashDrive Choice UC500 sports an attractive curved bottle shape, with color choices of golden champagne and sparkling red. The glossy metal exterior adds durability to the eye-catching design allowing users to carry their ‘memories in a bottle’ with confidence and pride. The UC500 is small and is easy to carry with an integrated strap hole for use with a keychain or lanyard. The sliding type USB connector eliminates the need for a cap. Capacities of 8, 16, and 32 Gigabytes ensure ample storage space for treasured personal data.

ADATA Launches DashDrive HV610 USB 3.0 External Hard Drive

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today launched the DashDrive HV610 external hard drive, which combines a unique picture puzzle design concept with a SuperSpeed USB 3.0 interface. A removable smart cover provides a convenient and novel way to store the transmission cable.

The exterior of the HV610 body comes in choice of two attractive monochrome patterns, each with interlocking shiny and matte puzzle piece lines, and a matching USB cable stored in the cool ice-blue cover, demonstrating the most eye-catching street fashion style.

ADATA Introduces XPG Gaming v2.0 Series DDR3 2400G

ADATA Technology Co., Ltd. today announced the start of shipments of the XPG Gaming v2.0 Series DDR3 2400G DRAM modules. These dual channel kits are designed and engineered to bring optimum performance to third generation Intel Core processors and the Z77 platform.

XPG DRAM modules signify Xtreme Performance Gear, providing the extreme speed and performance required by advanced users. The XPG Gaming series v2.0 is targeted specifically at the distinct performance and cooling needs of the worldwide gaming community. These latest DDR3 2400G modules offer new levels of data transfer speed, along with the many features that are hallmarks of the XPG series.

ADATA Announces XPG SX910 Series SSD

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announced the launch of the XPG SX910 solid state drive, a significant broadening of the popular and powerful XPG line of storage products. The SX910 features a 7% capacity increase over common SSDs that use a SandForce controller, delivering a powerful combination of capacity and high performance with a five-year warranty.

The XPG SX910 uses new optimized firmware to maximize utilization of the NAND Flash components, allowing for full use of the available storage capacity. This zero percent over-provisioning in the design and engineering of the SX910 is implemented with no loss to performance- Maximum 4k random read/write speeds are 50,000 and 85,000 IOPS respectively, with sequential read and write speeds reaching 550 and 530 MB/sec, respectively.

ADATA Launches Two New mSATA Solid State Drives

ADATA Technology today announces the launch of the XPG SX300 and Premier Pro SP300 mSATA solid state drives. Both products are geared towards consumers who wish to get the most out of recently released motherboards that have built-in mSATA sockets. By using an mSATA SSD as a cache drive instead of main storage, systems can reach speed boosts comparable to systems with SSDs as primary drive.

The XPG SX300 has a SATA 6 Gbit/sec interface, and is targeted towards power users who demand the utmost in speed and capacity. Read and write speeds reach an impressive 550 and 505 MB/sec respectively, with maximum 4K random write of 85,000 IOPs. With capacities of 64, 128, and 256GB in such a small form factor, the SX300 brings the full power of solid state technology to the mSATA field.

ADATA Launches Colorful Line of USB Flash Drives

ADATA Technology today announces the launch of the DashDrive UV110, a slim, compact USB 2.0 flash drive which comes in a range of four charming colors: navy blue, milk white, cotton candy pink, and caramel brown.

This colorful USB 2.0 flash drive offers simple data storage capabilities while still staying fashionable. The UV110 can match anyone's personal style, and can be stored easily in your pocket, purse, or bag thanks to its small footprint.

ADATA Launches Premier Pro SDHC & SDXC Cards Featuring UHS-I Technology

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announced the launch of new Secure Digital High Capacity (SDHC) and Secure Digital Extended Capacity (SDXC) Ultra High Speed I (UHS-I) U1 memory cards.

These latest additions to the company’s Flash storage lineup bring breakthrough performance in speed and capacity, and are expected to strengthen the company’s already formidable Premier Pro memory solutions.

Performance Advance in microSDHC Memory Cards from ADATA

ADATA Technology today announces the launch of new Premier Pro microSDHC UHS-I U1 memory cards, which thanks to their ultra-high speed transfer and the latest SD 3.0 standard support, this newest addition to the Premier Pro line offers ideal specifications for smartphone and tablet users.

Premier Pro storage products from ADATA are targeted towards professionals, as well as the most demanding end users. These new microSDHC cards follow through in the tradition of this prestigious product family, with support for the latest SD 3.0 standards. Read/write speeds for the larger capacity cards (16 and 32 gigabytes) are 45 MB/second (Read) and 40 MB/second (Write). They also offer up to 1400/150 IOPs random Read/Write speeds, ensuring high performance while running multiple applications or when working with high resolution media files.
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