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NVIDIA Cuts GeForce GTX TITAN-Z Price by 37 Percent, But for OEMs Only

With a price-tag of US $2,999, the GeForce GTX TITAN-Z from NVIDIA is the most expensive consumer graphics card in recent times. You needn't be a Vulcan to tell that it's overpriced by a lot, and that NVIDIA is selling these cards at a gargantuan margin. In a bid to see more system builders sell the card to their high-paying customers, NVIDIA cut prices of the card, by as much as 37 percent. An OEM partner will now be able to source a GTX TITAN-Z from NVIDIA for as less as $1,830. What they do with the cards - such as charging the full $2,999 for the option, is their business. DIY users will still have to cough up three grand for one of these illogical cards.

Source: Sweclockers

Graphics Card Shipments to Drop Drastically in Q2 2014

Graphics card vendors are bracing for a brutal spell for Q2, 2014, in which they expect sales to sequentially drop by 30 to 40 percent. They are attributing this to swelling inventories (unsold graphics cards) lower down the supply chain. The drop in graphics card sales, for the first time, is being attributed to a drop in the demand for GPUs by crypto-currency miners, who are either moving on to more energy-efficient mining technologies, such as ASICs, or quitting the business, following the drop in value of various major crypto-currencies, such as Bitcoin. These miners end up selling high-end graphics cards at attractive prices on marketspace websites such as Ebay, affecting brand-new high-end graphics card sales. Graphics card vendors (AIB and AIC partners), have asked GPU manufacturers AMD and NVIDIA, to help them cut prices to boost sales, however, both have cut down supplies, to deal with the situation, instead. Swelling inventories often translate into price-cuts for the end users, so be on the look out.

Source: DigiTimes

Intel Lowers Prices of Multiple Core and Celeron Processors

The last Sunday of 2013 has seen Intel do a little price slashing, taking between 4% and 26% off the price tag of 31 processors, mostly mobile models. The only desktop chips that got a cut (between 9% and 11%) were three low-power Haswell-based chips, namely the Core i7-4770R, i5-4670R and i5-4570R.

On the mobile front we have lower prices for a trio of high-end quad-cores (i7-4960HQ/5% cut, i7-4950HQ/5% cut, i7-4850HQ/7% cut) as well as for a multitude of Celeron CPUs based on the Ivy Bridge, Haswell and Bay Trail architectures. The full list of price cuts is available in the table below.

NVIDIA to Cut Pricing of GeForce GTX 780 and GTX 770 Post GTX 780 Ti

In addition to launching the GeForce GTX 780 Ti, NVIDIA could adjust prices of two of its key high-end SKUs to make them competitive with AMD's lineup. Prices of the GeForce GTX 780, which is currently priced at $649.99, and retails for as low as $620, could be slashed down to $499.99. The $399 GeForce GTX 770, which is losing ground to the Radeon R9 280X, which is $100 cheaper than it, could see its price slashed down to $329.99. The GeForce GTX 780 Ti could become NVIDIA's fastest single-GPU product, faster than even the GTX TITAN, and could occupy a $699.99 price-point. We're not sure if NVIDIA will continue to manufacture GTX TITAN. In addition, buyers of GTX 780 and GTX 770 will receive two things, a game bundle and a discount coupon for NVIDIA Shield. The bundle includes Batman: Arkham Origins, Assassin's Creed IV: Black Flag, and Splinter Cell: Blacklist. The discount coupon for NVIDIA Shield will shave a cool $100 off its $299.99 price.

Sharkoon Launches the Rush Core Gaming Headset

Sharkoon expands its entry level PC headset series with a low-priced, closed design, gaming stereo headset. The new Sharkoon Rush Core stereo headset comes in a black/white color scheme and it's aimed at price-conscious gamers.

Due to the enclosed ear cup design ambient noise is reduced. The built-in speakers have a diameter of 40 mm and a maximum power of 150 milliwatts. The headband and earpieces are padded to ensure a comfortable fit during wear. In addition, it also features a swiveling, flexible microphone, which can be pivoted into the desired speaking position. The volume control is integrated into the 250 centimeter long cable and offers the possibility to completely mute the microphone. It is connected by means of two 3.5 mm stereo jacks, for the headset and microphone, respectively. The headset is ideal for games as well as other voice and multimedia applications. A transport bag is also included with the headset.

SteelSeries Introduces The Rival Optical Gaming Mouse

SteelSeries, the leading global innovator of gaming peripherals, today introduced the Rival Optical Gaming Mouse. The Rival delivers unparalleled technology through an advanced optical sensor for deadly precision, along with our new proprietary switches that provide speed, consistency and durability across a 30 million-click lifespan. Rival's ergonomic right-hand design features an advanced anti-sweat coating and rubber side grips to deliver optimal texture, feel, and comfort. On top of all this great technology, the Rival offers multiple levels of customization ranging from 16.8 million color illumination options, to SteelSeries ExactTech settings all of which are powered by the new SteelSeries Engine 3 software.

"We've named our newest optical gaming mouse the Rival, because we believe that it meets and surpasses every other optical mouse in its price bracket on the market," said Bruce Hawver, SteelSeries CEO. "The new ergonomic shape and state of the art hardware deliver unmatched levels of precision, comfort and durability. Combining this level of hardware with new SteelSeries Engine 3 software, users will find an entirely new customization experience that redefines how a mouse can be configured."

Scythe Launches Innovative New Fan - Grand Flex 120

Japanese CPU cooler and case fan expert Scythe proudly presents its new top-notch Grand Flex 120 mm fan series. These new axial fans surprise with the aggressive design and are set to be the successor of the incredibly successful S-FLEX series, taking it to the next level in terms of design and performance.

"Sealed Precision FDB" was newly developed from scratch as the core for its Grand Flex 120 mm series. This bearing is based on the "Fluid Dynamic Bearing" technology that has served Scythe well for several popular high-end series in the past and is now being used as a very solid and reliable foundation for the new design. Scythe's Fluid Dynamic Bearing utilizes lubricantoil between the shaft and the bearing, resulting in excellent lubrication and silent operation. The used high-grade lubricant oil can withstand high temperatures of up to 250 degree Celsius, and are additionally of special interest for industrial use. Grand Flex 120 case fans are made for long time silent operation and are rated with MTTF (Mean Time To Failure) of 120.000 hours (at 25 degree Celsius).

On the Clock with Parvum Systems

The modding and custom water cooling scene has never been a particularly stable or reliable medium to build a business in and around of, with its intrinsically superfluous character making it a particularly risky bet for a start-up of any sort, and indeed a losing bet for very many of those who did bite the bullet, invested the money and delivered the goods, but failed to capitalize on what can best be described as a frivolous demand. A multitude of brands with a wide variety of products have come and gone, while some of those still on the scene are slowly fading into irrelevance, all of whom failed to correctly grasp the nature of that demand.

Thankfully, all is not gloom, this is a vibrant scene I'm talking about, with many household names that have been around for many many years, and some quite new ones also, doing very well and in some instances thriving. All of whom brought and bring to market products that not only meet existing demand, but primarily come to generate it. While generally a low volume market, the sheer variety of products is quite overwhelming, from completely over the top contraptions such as the Aqua Computer GIGANT radiators or the obscenely expensive, functional artwork boasting the Murderbox branding, to grotesquely designed and executed kitsch that will remain unnamed, in-between you'll find anything meeting every taste or budget. And from this busy, vibrant and idiosyncratic scene a new player by the name or Parvum Systems is looking to carve a piece for itself.

Buffalo Ships High Capacity DriveStation DDR USB Hard Drive

Buffalo Technology, a global leader in the design, development and manufacturing of wired and wireless networking and network and direct attached storage solutions, today announced that its DriveStation DDR, a high performance external USB 3.0 hard drive with 1 GB DDR3 RAM cache for accelerated transfer speeds, is available for purchase today at select retail partners. Ideal for a variety of users including tech enthusiasts, digital photographers and videographers and media buffs, DriveStation DDR offers extremely fast file transfers, comparable to SSD, with the high capacity and value of a traditional external HDD device.

The DriveStation DDR utilizes Buffalo's MegaCache Accelerator, a 1 GB DDR3 RAM cache system, to greatly accelerate file transfer rates, notably outperforming other USB 3.0 hard drives. Compared to a standard USB 3.0 hard drive, the 1 GB DRAM cache of the MegaCache system efficiently caches data as it's transferred to automatically boost performance for transfer speeds up to 408 MB/s, 2.3x faster than USB 3.0 hard drives and more than 10x faster than USB 2.0.

DRAM Contract Price Falls Below US$16 Due to Weak Demand

According to DRAMeXchange, a research division of TrendForce, PC-ODM shipment figures indicate this year's peak shipment period for PCs has passed. Notebook shipments have shown a downtrend in October, indication that DRAM demand is slipping. As 4 GB modules are now the mainstream specification, price decline was more significant than for the 2 GB modules; average 4 GB price fell by 1.54% to US$16, while the lowest price broke the US$16 mark, arriving at US$15.75, amounting to a mere US$0.83 for 2 Gb chips - nearly the same as spot price. 2 GB module price, on the other hand, stayed the same at US$9.25. As module prices fall to such lows, DRAM suppliers are strategically focusing on high-density 4GB module shipments in hopes of stimulating sales due to content per unit increases.

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