ASUS's box design hasn't changed with this generation of ROG products, and it really doesn't need to either. I like the rear I/O's diagram on the back because you don't have to pull the board out to find out what is there, and in what layout.
You can flip open the front to read through a bunch of wordy descriptions and look at a sweet plastic window that bares the board, teasing.
Open the box and you will see that the window is actually a lid to the inner box that holds the board itself, keeping it safe during its travels onto retail shelves. Under the lid are the accessories, although there isn't much here, HERO to your wallet this board aims to be.