Nox Xtreme ships the Coolbay VX in a plain cardboard package with a lot of black print on it. The front holds a fairly detailed image of the case, while most of the area in the rear is taken up by a blow-up diagram of the chassis. You will find the specifications of the chassis on both of the smaller sides of the box.
Fairly compact Styrofoam spacers hold the chassis in place and protect it from damage during transport, while a plastic bag has been applied at the factory to keep fingerprints and scratches away.
Although the case is quite affordable, its extras ship in a little black pouch. Within it, you will find black screws, rubber rings for hard drives, and two rails to install a 3.5" device into one of the 5.25" bays. Nox Xtreme also includes some rubber-covered metal strips instead of zip ties to aid in cable management. This is the first time I have seen a manufacturer go this route, but I would have preferred zip ties nonetheless.