ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today announced a small but stylish addition to its DashDrive family of USB Flash drives. The new DashDrive Choice UC510 packs durability and charm into a super small and handy profile.

With this new drive, ADATA has once again made the most of Chip on Board (COB) technology, and the result is a highly water-resistant, durable device that is ultra-small and easy to carry. The drive body shines with a metallic gleam, and the capless design eliminates the need for a drive cap and the related chance of cap loss. The UC510 has a USB 2.0 interface, providing the required performance for most common data storage and transfer needs.

ADATA Technology Co., Ltd. a world leader in DRAM modules and NAND Flash storage application products, today announced the start of shipments of its latest advanced in gaming technology, the XPG Gaming v2.0 Series DDR3-2600 MHz DRAM 8GB modules. These dual channel kits are designed and engineered to bring optimum performance to third generation Intel Core processors and the Z77 platform.

XPG DRAM modules signify Xtreme Performance Gear, providing the extreme speed and performance required by advanced users. The XPG Gaming series v2.0 is targeted specifically at the distinct performance and cooling needs of the worldwide gaming community. These latest DDR3 2600G 8GB modules offer new levels of data transfer speed, along with the many features that are hallmarks of the XPG series.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announced the launch of NBA themed USB flash drives. All thirty teams will be represented in the new product lineup, which is officially licensed by the National Basketball Association and available in the United States and Canada.

Each drive is emblazoned with a vivid team logo on one side, and the NBA logo on the other. All USB flash drives deliver the best of USB 2.0 transmission, and are introduced at 16 gigabyte capacity. According to Tom Lin, Managing Director, "We have had consistently good feedback from consumers on our previous cooperation with the NBA, so this time we brought more color, higher capacity, and a convenient sliding USB connector. With the higher resolution media that people are carrying around and sharing, these flash drives will be indispensable to any basketball fans."

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announced the launch of the enterprise grade SX1000L solid state drive (SSD). While the company is well-established in the consumer SSD market, this is ADATA's first offering specifically tailored towards server applications.

Taking advantage of its expertise in NAND flash memory technology, ADATA is emphasizing the reliability and performance of the SX1000L. It employs static wear-leveling technology to maximize device mean time between failures (MTBF) to 1,500,000 hours, providing the long-term dependability required by high density computing and heavy load server operations. Available in 2.5" standard SATA form factor, the SX1000L implements advanced controller technology to enhance read/write performance. Sequential read speeds reach 560 MB/sec, and sequential write is as high as 340 MB/sec, with IOPS of 73,000 and 45,000 (Maximum 4K random read and write, respectively).

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today announced the release of thinner and lighter versions of its solid state drives. With a thickness of just 7 mm, these SSD models are extremely suitable for slim-design laptop and Ultrabook computers.

The standard thickness for 2.5" form factor hard disk drives is 9.5mm. However, the market trend towards thinner and lighter notebook computers has influenced the design requirements for all components, especially hard drives. ADATA's 7 mm SSDs have reduced thickness, with no loss of speed, capacity, or durability, and are evidence of the company's well-known determination to maintain competitiveness by maximizing versatility of its product offerings. The new SSDs will come with 2.5 mm plastic holders, so that they can still be used with existing 9.5 mm drive slots.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announced the launch of the DashDrive Elite UE700 USB flash drive. Building on the company's past successes and increasing brand strength, the UE700 is a striking blend of technological development and design aesthetics.

The improved transfer speed of the UE700 arrives at an opportune time, with USB flash drives being called on to store and deliver personal media content of higher quality and file size than ever before. Making extensive use of the enhanced bandwidth available to the USB 3.0 interface, it delivers transfer speeds up to an unbelievable 200 MB/sec read and 100 MB/sec write, outperforming the vast majority of USB flash drives available on the market today.

ADATA Technology a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announces the release of the DashDrive Durable UD310 USB Flash Drive, a tiny, water resistant USB flash drive with an attractive gem-like appearance.

The UD310 is manufactured through a special chip-on-board (COB) process, resulting in high water and impact resistance for the drive. A sparkling jewel-like faceted end-cap highlights the ultra-small and extremely portable design that takes up no space when used in a laptop or desktop. It allows for unrestricted sharing of pictures, music and videos, making the UD310 an ideal accessory for Ultrabooks and various slim and sophisticated electronic devices.

ADATA Technology today announced financial results for the third quarter of 2012. Total revenue on a consolidated basis for the third quarter was NT$7,133 million, an increase of 4.51% quarter-on-quarter. Gross margin declined from the previous quarter, from 7.15% to 5.95%. Net income after tax was NT$34.9 million, a decrease of 78.82% quarter-on-quarter. Based on 211 million outstanding shares, earnings per share was NT$0.17.

Accumulated revenue for three sequential quarters ending September 30, 2012 was NT$ 21.03 billion, a decrease of 3.79% year-on-year. Gross margin, net income after tax, and earnings per share for three sequential quarters were 7.56%, NT$489 million, and NT$2.32 respectively.

ADATA Technology is pleased to announce the launch of the industry's first mobile device/memory card optimization site – GoMobile. With GoMobile, ADATA provides a compatibility and m-Commerce solution which allows consumers to find the most suitable memory card for use with a smartphone, tablet computer, digital camera, or camcorder.

In conjunction with the launch of GoMobile, ADATA is hosting a QR Code giveaway event to promote the site nationwide. Running from October 23 to November 4, participants who scan the site's QR code and use the memory search engine to find ADATA compatible products for their device, will have a chance to enter the event's prize drawing. Prizes include ADATA XPG SX900 256GB solid state drives, Premier Pro microSDHC UHS-1 U1 32GB memory cards, and S102 Pro Advanced USB 3.0 32GB Flash drives.

ADATA announced a new line of affordable client SSDs, the Premier Pro SP600 series. Built in the 9.5 mm-thick 2.5-inch form-factor, the drives take advantage of SATA 6 Gb/s interface. Available in 32 GB, 64 GB, and 128 GB capacities, the Premier Pro SP600 series is driven by JMicron JMF661 processor, and features 20 nm-class MLC NAND flash memory. The drives offer sequential read speeds of up to 360 MB/s, and up to 130 MB/s writes. Random access performance numbers provided to us include 40,000 IOPS 4K random reads, and 30,000 IOPS 4K random writes. The drives pack most common client SSD features, including TRIM, NCQ, and 40 b/KB ECC. The 32 GB, 64 GB, and 128 GB variants are priced at US $49.99, $69.99, and $99.99, respectively.

ADATA Technology Co., Ltd. today announces the launch of the DashDrive Choice UC500 USB flash drive. This latest USB 2.0 interface entry offers a distinctive design as well as striking colors, once again, demonstrating ADATA’s determination and ability in bringing style and flair to the realm of digital storage.

The 50 x 19 x 11 mm (LxWxH) DashDrive Choice UC500 sports an attractive curved bottle shape, with color choices of golden champagne and sparkling red. The glossy metal exterior adds durability to the eye-catching design allowing users to carry their ‘memories in a bottle’ with confidence and pride. The UC500 is small and is easy to carry with an integrated strap hole for use with a keychain or lanyard. The sliding type USB connector eliminates the need for a cap. Capacities of 8, 16, and 32 Gigabytes ensure ample storage space for treasured personal data.

ADATA Technology Co., Ltd. today announced the start of shipments of the XPG Gaming v2.0 Series DDR3 2400G DRAM modules. These dual channel kits are designed and engineered to bring optimum performance to third generation Intel Core processors and the Z77 platform.

XPG DRAM modules signify Xtreme Performance Gear, providing the extreme speed and performance required by advanced users. The XPG Gaming series v2.0 is targeted specifically at the distinct performance and cooling needs of the worldwide gaming community. These latest DDR3 2400G modules offer new levels of data transfer speed, along with the many features that are hallmarks of the XPG series.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announced the launch of the XPG SX910 solid state drive, a significant broadening of the popular and powerful XPG line of storage products. The SX910 features a 7% capacity increase over common SSDs that use a SandForce controller, delivering a powerful combination of capacity and high performance with a five-year warranty.

The XPG SX910 uses new optimized firmware to maximize utilization of the NAND Flash components, allowing for full use of the available storage capacity. This zero percent over-provisioning in the design and engineering of the SX910 is implemented with no loss to performance- Maximum 4k random read/write speeds are 50,000 and 85,000 IOPS respectively, with sequential read and write speeds reaching 550 and 530 MB/sec, respectively.

ADATA Technology today announces the launch of the XPG SX300 and Premier Pro SP300 mSATA solid state drives. Both products are geared towards consumers who wish to get the most out of recently released motherboards that have built-in mSATA sockets. By using an mSATA SSD as a cache drive instead of main storage, systems can reach speed boosts comparable to systems with SSDs as primary drive.

The XPG SX300 has a SATA 6 Gbit/sec interface, and is targeted towards power users who demand the utmost in speed and capacity. Read and write speeds reach an impressive 550 and 505 MB/sec respectively, with maximum 4K random write of 85,000 IOPs. With capacities of 64, 128, and 256GB in such a small form factor, the SX300 brings the full power of solid state technology to the mSATA field.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash storage application products, today announced the launch of new Secure Digital High Capacity (SDHC) and Secure Digital Extended Capacity (SDXC) Ultra High Speed I (UHS-I) U1 memory cards.

These latest additions to the company’s Flash storage lineup bring breakthrough performance in speed and capacity, and are expected to strengthen the company’s already formidable Premier Pro memory solutions.

ADATA Technology today announces the launch of new Premier Pro microSDHC UHS-I U1 memory cards, which thanks to their ultra-high speed transfer and the latest SD 3.0 standard support, this newest addition to the Premier Pro line offers ideal specifications for smartphone and tablet users.

Premier Pro storage products from ADATA are targeted towards professionals, as well as the most demanding end users. These new microSDHC cards follow through in the tradition of this prestigious product family, with support for the latest SD 3.0 standards. Read/write speeds for the larger capacity cards (16 and 32 gigabytes) are 45 MB/second (Read) and 40 MB/second (Write). They also offer up to 1400/150 IOPs random Read/Write speeds, ensuring high performance while running multiple applications or when working with high resolution media files.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today introduced new industry-leading, single piece 8 GB DDR3-1600 high-density memory modules. Known for industry-high standards of quality control and meticulous device engineering, the new modules will meet and exceed expectations of customers who seek performance and quality in DRAM products.

With this launch ADATA is continuing its tradition as an industry leader in DRAM product line-up. These 8 GB Premier Series DDR3-1600 single piece memory modules allow users to boost system performance over the limitations of memory slot availability.

ADATA introduced a new value consumer SSD in its 300 Series, the S396 30 GB. Built in the conventional 2.5-inch form-factor, the drive makes use of the SATA 3 Gb/s interface. The drive offers sequential read speeds of up to 280 MB/s, up to 250 MB/s sequential write speeds, and up to 44,000 IOPS 4K random write performance. If those speeds hold up, the ADATA S396 30 GB should make for a decent entry-level SSD. Unfortunately, we don't have a price at hand.Source: PCLaunches

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, has launched a new USB 3.0 Flash drive, the S107. The S107 offers a new approach to shock-resistant designs and SuperSpeed USB 3.0 interfaces, with a sporty outlook and dynamic design to satisfy the needs of active consumers who want to express their own personal style.

Targeting the modern crowd with an on-the-go and mobile lifestyle, the S107 combines a sporty modern look with military grade shockproof and water-resistant construction. The S107 drive exterior is constructed of a unique silicone rubber, providing excellent reliability, making it ideal for traveling and excursions. Users need not worry about data loss from accidental drops or spills, which can cause irreparable damage in conventional storage devices.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today introduced new industry-leading, single piece 8GB DDR3-1333 high-density memory modules. Implementing state-of-the-art technology and strict control of the production processes, these modules provide professionals and enthusiasts with new heights of high-speed computing experience.

ADATA is committed to providing high performance and stable memory solutions. This single piece 8GB Premier Series DDR3-1333 memory module series supports advanced user and professional data operation needs. With the limited space available on many motherboards, an insufficient number of DRAM slots is a common dilemma. This most recent advance in density further allows consumers to easily enhance overall system performance.

A month after debuting its Premier line of mainstream DDR3 memory modules, A-Data released new high-density 8 GB modules in the series. Available in both desktop UDIMM and notebook SO-DIMM form-factors, A-Data's new modules operate at PC3-10700 (DDR3-1333 MHz) speeds with CAS latency of 9T, and DRAM voltage of 1.5V. The new modules make use of 4 gigabit memory chips made possible in the mainstream segment by advancements in silicon fab processes. Unfortunately, the pricing isn't quite "mainstream" yet. One of these 8 GB Premier modules by A-Data could set you back by €159.90. They are backed by limited lifetime warranty.Source: TechConnect Magazine

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, has launched a full range of USB 3.0 products. This USB 3.0 product lineup from ADATA offers a comprehensive range of styles, all of which incorporate new heights of performance excellence, leading consumers to experience the new era of USB 3.0 whirlwind speed.

After ADATA announced the different functionality and high performance USB 3.0 hard drive solutions SH14 & SH12, the constant pursuit for high quality, high efficiency, and the differing needs of consumers has spurred the company to re-launch its USB 3.0 flash drive line. This first new launch includes three models of ADATA USB 3.0 Flash drive: the N005 Pro, the first choice for those looking for professional performance, and the performance and value entries S102 Pro and C103. The N005 Pro and S102 Pro are advanced versions offering professional performance and improved overall speed, more than twice that of previous models.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today announced the launch of its new Premier Pro DRAM modules.

The Premier Pro DRAM modules are designed for IT professionals who need to deliver rock-solid quality computer systems to their customers. The quality of ADATA Premier Pro modules are enhanced in two aspects. First, the modules are engineered for long term reliability. “When memory devices are not reliably engineered,” said Ukyo Jeong, Vice President of DRAM product engineering at ADATA, “there is very high chance that the memory module will fail within the first year of usage.” He continued: “a 1.6 to 3.2% rate of system failure due to problems with DRAM is not acceptable for IT professionals, and this is the typical failure range when a DRAM module uses components that are not subjected to burn-in process.”

Following up on the successful launch in May this year of the S511 SATA III solid state drive, which received an enthusiastic industry response and multiple awards, ADATA Technology has introduced the industry's fastest high-performance XM13 mSATA solid state drive. This display of the company’s increasingly strong R & D capabilities establishes a firm foundation for ADATA in the Small Form Factor (SFF) applications market.

The "rapid start" usage of Tablet PCs has had an impact on the consumer desktop market, causing rising hopes and expectations for performance. The future market is expected to demand that boot devices combine the power of rapid, efficient operation with a thin profile and price competitiveness. To this end, ADATA has set its sights squarely on the market trends of the near future, applying the full force of the company’s development capability and years of experience in memory storage. The result is the introduction of the XM13 mSATA SSD, incorporating mSATA memory cache, low power consumption, and implementing the latest Sandforce controller.

ADATA Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, today announced the release of the S510 Solid State Drive (SSD), a mid-range version of the company’s flagship S511. Implementing the SATA III (6Gb/sec) specification, the S510 is aimed at the growing pool of users who recognize the cost and performance advantages of solid state drive upgrades for both desktop and portable computers.

The performance advantages of the SATA III transfer specification are becoming well-known among consumers, and the S510 capitalizes on this trend with native support through adoption of the SandForce SF-2200 series chip. Its read and write speeds are twice that of SSDs using the older SATA II specification, and in real world test simulations reached 550/510MB read and write speeds respectively, with 4K random write speeds as high as 85,000 IOPS.