Thursday, March 25th 2010

AMD Comfortable with Current GPU Pricing, No Cuts in Sight

A little later this week, NVIDIA will release two of its front-line GPUs that are compliant with the latest industry standards, notably Microsoft DirectX 11. This brings competition to AMD's high-end Radeon HD 5800 series and Radeon HD 5970 graphics cards, or does it? Competition often tends to have a pro-consumer effect out of price-wars. Sources indicate that AMD is not inclined to cut prices of its products after NVIDIA's launch of GeForce GTX 400 series. A few factors we think could prevent a price-war:
  • AMD could have a fair idea about how GeForce GTX 400 series GPUs compete with its GPUs, and given that their estimated performance levels and estimated target prices (estimated US $499 for GTX 480 and $349 for GTX 470), the performance/price equation for AMD's Radeon HD 5800 series GPUs iron out, with HD 5870 at around $400, HD 5850 at around $325, and HD 5830 at $240, barring HD 5970, which is being priced at a premium for its premium performance levels.
  • Although NVIDIA and its partners officially launch their GeForce GTX 400 series products on the 26th of March, market availability, backed by sizable inventories could just take some time, allowing AMD to maintain its prices.
  • AMD is introducing newer variants of its HD 5800 series GPUs, namely HD 5870 Eyefinity6 2GB, and allowing AIB partners to come up with 2 GB models of Radeon HD 5800 series cards.
Sources: Shane Baxtor, Donanim Haber
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82 Comments on AMD Comfortable with Current GPU Pricing, No Cuts in Sight

#1
EastCoasthandle
I wonder if this information softens the blow on Fermi's expectations tomorrow. Time will tell.
Posted on Reply
#2
trickson
OH, I have such a headache
Bjorn_Of_Iceland said:
No price drops for them indeed.. ATI's graphics cards doesnt have any direct competition.
Wow Sounds just like a fanboy. What do you mean no direct competition ?
What nvidia no longer makes video cards ? Of course there is direct competition for ATI . nvidia cards have been more than comp they have DOMINATED ATI for a long time . Not to say ATI isn't a great card but come on . There is tons of competition for ATI and nvidia has brought it out MANY times too . I still have the GTX260 and it rocks ! I also had the coveted HD4870 that crapped out the other day and well I think I only used that card 2 times and I found it less than desirable and from that one aspect of the video card heating up and then up and dieing makes me rethink ever buying an ATI card again . BTW this is not the only time ATI have done this to me and well I had the X1900 that was OVER heating and died on me as well . To say that ATI has no competition is just wrong .
I can understand people liking there brand and all I just don't see the reason to say ATI has no comp. They sure do if they want ME back ATI has GOT TO GET THIS HEAT ISSUES FIXED WITH ALL THERE CARDS ! Say what you want to say but this sucked ass the other day when I went to install the HD4807 1gb card and NOTHING HAPPENED NO post no video nothing till I put in the comp card and all was well once again . Now I have ranted long enough . I would love to get my hands on a 5770 or a 5870 just got BURNED once again by ATI and I just can not afford to RISK it any more . So here is the competition , ME ! That is were the competition is , Not with you or the ones that have there stuff but for them that do not . And the real test of performance is not in a benchmark it is in the quality and longevity of ones product . Maybe if they want me back so bad they would GIVE a card to test for the next 2 years ? I do not trust ATI any more sorry but after the other day I am NVIDIA ALL THE WAY . WOW now I sounds like a fan boy . :D
Posted on Reply
#3
crow1001
LoL, NV 8800 cards and a lot of 200 cards are dropping like fies, BFG have left Europe because they were losing so much cash dealing with so many RMA's, NV quality control has hit the shitter.
Posted on Reply
#4
trickson
OH, I have such a headache
crow1001 said:
LoL, NV 8800 cards and the a lot of 200 cards are dropping like fies, BFG have left Europe because they were losing so much cash dealing with so many RMA's, NV quality control has hit the shitter.
ATI's is no better ! :banghead: :nutkick:
Posted on Reply
#5
gumpty
trickson said:

Wow Sounds just like a fanboy ...

I can understand people liking there brand and all ...
Did you even look at his system?

trickson said:
... I just don't see the reason to say ATI has no comp.
If the price & performance of Fermi are true to the rumours, then ATI has no competition when it comes to price-vs-performance (DX11 parts). You know this is what he meant. Calm down.

trickson said:
I am NVIDIA ALL THE WAY . WOW now I sounds like a fan boy . :D
CAPS LOCK RAGE FTW!
Posted on Reply
#6
crow1001
Lol has one bad experience and now scarred for like LMAO, grow up, you seem like angry twelve year old.
Posted on Reply
#7
epicfail
gumpty said:
Did you even look at his system?


If the price & performance of Fermi are true to the rumours, then ATI has no competition when it comes to price-vs-performance. You know this is what he meant. Calm down.


CAPS LOCK RAGE FTW!
CRUISE CONTROL TO COOL MAN I SWEAR

this completly removes my little thoughs of upgrading
Posted on Reply
#8
Grings
trickson said:
ATI has GOT TO GET THIS HEAT ISSUES FIXED WITH ALL THERE CARDS !
WOW, and youre going to buy a Fermi based card?

@op:
I remember hearing similar from ATI in the past when Nvidia had cards that couldnt compete (97/800 pro vs FX58/900) however, once the TWIMTBP hurf blurf campaign really kicked in, so many people were convinced/fooled the Nvidia cards were better that ATI had to drop prices
Posted on Reply
#9
trickson
OH, I have such a headache
crow1001 said:
Lol has one bad experience and now scarred for like LMAO, grow up.
ONE ? no there have been more 2 that I can remember :laugh: .
Never the less to say that there is no competition is just dumb ! I am waiting and have been waiting for a good product to come out of ATI for a very long time .
I AM stating a fact that when you say ATI has no competition you are wrong as well stated earlier ATI has competition that is ME ! How do they win ME over is the true test of ones competition . :banghead:

No just an angry 43 year old that was burned more than once .
And NO I am sticking with my GTX260 as this card is just fine and runs every thing perfectly .
Posted on Reply
#10
r9
I remember the time when ATI fanboys were explaining how ATI/AMD is consumer friendly. That they were selling hardware to consumers at lowest prices they could. Yea that is true when they don`t have competitive hardware. Now the consumers we could go f*** our selves. Because ATI has no competition. If AMD had the fastest CPU you could bet your asses that amd would charge 1000$ for it.
Posted on Reply
#11
Grings
r9 said:
If AMD had the fastest CPU you could bet your asses that amd would charge 1000$ for it.
err, dude, they have, for over 6 months
Posted on Reply
#12
trickson
OH, I have such a headache
r9 said:
I remember the time when ATI fanboys were explaining how ATI/AMD is consumer friendly. That they were selling hardware to consumers at lowest prices they could. Yea that is true when they don`t have competitive hardware. Now the consumers we could go f*** our selves. Because ATI has no competition. If AMD had the fastest CPU you could bet your asses that amd would charge 1000$ for it.
+1 . But I still see ATI as some one that needs to win ME over that is were the competition is . And how about the underhanded deal they did to nvidia ? Physx when nvidia bought them out ATI said we will not allow physx on our cards making physx useless ! Sounds like great competition there now don't it ? :banghead:
Posted on Reply
#13
Grings
trickson said:
+1 . But I still see ATI as some one that needs to win ME over that is were the competition is . And how about the underhanded deal they did to nvidia ? Physx when nvidia bought them out ATI said we will not allow physx on our cards making physx useless ! Sounds like great competition there now don't it ? :banghead:
Underhanded

Nvidia

:rolleyes:
Posted on Reply
#14
Imsochobo
trickson said:
+1 . But I still see ATI as some one that needs to win ME over that is were the competition is . And how about the underhanded deal they did to nvidia ? Physx when nvidia bought them out ATI said we will not allow physx on our cards making physx useless ! Sounds like great competition there now don't it ? :banghead:
Ehm, AMD really doesnt have very high gains in terms of profit, the 2nd quarter after HD4xxx 1 million bucks in profit.

does it seem that they are "overpricing their cards"

30% bigger die size makes overall price ~10% higher, so... 2300 nok for the 4870 2900 NOK for the 5870.

Thats a 26 % increase in price over pre gen, which had a 256 mm^2 die, now 334 mm^2

It isnt as bad as you guys say it is, surely, prices havnt dropped as fast as the 4 series did, but soon, i hope cause i want my CF!
Posted on Reply
#15
Wrigleyvillain
PTFO or GTFO
Yeah I came in here to say I thought this would happen damnit but now I'm leaving quick as it's (unsurprisingly) degenerated into a fanboy circle jerk.
Posted on Reply
#16
buggalugs
trickson said:
+1 . But I still see ATI as some one that needs to win ME over that is were the competition is . And how about the underhanded deal they did to nvidia ? Physx when nvidia bought them out ATI said we will not allow physx on our cards making physx useless ! Sounds like great competition there now don't it ? :banghead:
That is not a true representation of the facts.

Nvidia wasnt going to give ATI access to Physx for free. ATI would have to pay licencing fees to Nvidia to have it on their cards. SO ATI would have to pay for something on every card that ATI make for generations AND Nvidia is the proprietary owner and could change/control the specs whenever they felt like it.

Nvidia could increase the reliance on Physx to a point that make it a necessity to run games, then raise the licencing fees to whatever they want, whenever they want.

Does that sound like a good deal for ATI? Is it a good idea for shareholders of AMD stocks?

If you think Nvidia was handing out their Physx tech for free out of the goodness of their hearts you dont understand the situation.
Posted on Reply
#17
Suijin
KainXS said:
Nvidia is in a similar boat as AMD at the 58XX launch where there was only about 20,000 58XX cards at launch, Nvidia only has 50,000 GTX4XX cards at launch, so AMD dosen't really have to do anything, but nvidia actually has more cards than AMD had at launch.

http://www.brightsideofnews.com/news/2010/3/22/nvidia-geforce-gtx-400-series-available-in-higher-volume-than-radeon-hd-5800.aspx
But they delayed the launch by weeks, was supposed to be March 26th. So how does that affect things? If you want to compare more equally Nvidia has no cards on market at the original launch date while AMD had 20,000. I'm sure if AMD delayed by 2 weeks they could have had more numbers too.
Posted on Reply
#18
overclocking101
this isnt news. I've been saying it for months now nobody listened is all.
Posted on Reply
#19
fochkoph
Well if this news is anything near the truth, there go my golden hopes of scooping up a 5800 series card at a reduced price point early next month. I'm in desperate need to upgrade as well. :(
Posted on Reply
#20
Kitkat
They don't see any price cuts cause there there is no comp.
The cards are worth the money.
The prices will eventually drop even if its a month after launch.
I don't know why ppl are expecting them to cut and run... they did there homework this time. So much so that I'm sure nvidia was surprised. They are usually 40% faster or something upon announcement, but they are close to the same even with "planed delays" after ATI showed its hand, which I'm sure surprised allot of ppl too.
I hope no one saw Nvidia's extreme tessellation videos and thought "wow ATI is gonna be 50 dollars less now!!!! lol not. The first price cuts wont even be 20 dollars in 3 months so you had to wait anyway.
Even if they wanted to cut them.They aren't gonna tell you a date to your face that would slow sales.
The cards are worth what there priced at now, the non reference versions are coming if not here already... the makers will fight it out, and im sure they don't think they have too.
Please don't act like u were born yesterday, there should be nothing surprising about this post.
Posted on Reply
#21
Zubasa
Kitkat said:
They don't see any price cuts cause there there is no comp.
The cards are worth the money.
The prices will eventually drop even if its a month after launch.
I don't know why ppl are expecting them to cut and run... they did there homework this time. So much so that I'm sure nvidia was surprised. They are usually 40% faster or something upon announcement, but they are close to the same even with "planed delays" after ATI showed its hand, which I'm sure surprised allot of ppl too.
I hope no one saw Nvidia's extreme tessellation videos and thought "wow ATI is gonna be 50 dollars less now!!!! lol not. The first price cuts wont even be 20 dollars in 3 months so you had to wait anyway.
Even if they wanted to cut them.They aren't gonna tell you a date to your face that would slow sales.
The cards are worth what there priced at now, the non reference versions are coming if not here already... the makers will fight it out, and im sure they don't think they have too.
Please don't act like u were born yesterday, there should be nothing surprising about this post.
Now here is someone that actually have some common sense :toast:
Posted on Reply
#22
Black Panther
Senior Moderator™
Not only does it seem that no cuts are in sight, but prices appear to be hiking up for the entire 5xxx range!

At first I thought it was only OcUK doing this. I couldn't compare the prices of other retailers since I only know the price I paid for my card from OcUK in February. I also thought p'haps the price hike affected only the 5970. But people started mentioning other 5xxx series which hiked in price, and not just OcUK but other retailers like Newegg. :/
Posted on Reply
#23
EchoMan
Months ago didn't everyone think gtx480 would match or at least exceed 5970? 470 would beat 5870? Even given this scenario why would ATI slash prices on its current lineup?and since forever Nvidia would be charging 450-500$ 650-700$ for their two parts.
Posted on Reply
#24
PopcornMachine
I'm comfortable with my current video card, so I can wait until the 5850 gets down around $250, where it should be.

They will come down, the question is how long will it take.
Posted on Reply
#25
MKmods
Case Mod Guru
lol, there have been a few threads asking if the prices are gonna drop..

ATI would have to be idiots to lower their prices when the Nvidia stuff runs so hot, takes so much power and isant a huge jump in perf over the ATI cards.(speculation)

Add to that that Nvidia and ATI should be working together to keep prices at a steady level..

(All of this price guessing is speculation til the Nvidia cards show up for real, so hurry the hell up Nvidia)
PopcornMachine said:
I'm comfortable with my current video card, so I can wait until the 5850 gets down around $250, where it should be.

They will come down, the question is how long will it take.
LOL, quite a while as last week they had an 5830 for $299
Posted on Reply
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