Tuesday, June 7th 2011

AMD Reintroduces FX Brand for High-End Processors and Platforms at E3

AMD today reintroduced the FX brand for PC processors and platforms at the Electronic Entertainment Expo (E3). FX-branded products will be geared toward enthusiast PCs and HD entertainment aficionados. AMD also announced new members for its "Gaming Evolved" program, driving the PC gaming experience forward with native HD3D support in Eidos Montreal's "Deus Ex: Human Revolution," and new collaborations with Bioware, Creative Assembly and Codemasters.

The FX brand is associated with AMD's fastest processors and most powerful platforms -- those designed for unrestrained PC performance for the ultimate gaming and HD entertainment experiences. In addition, these processors and platforms drive rich visuals for graphics-intensive applications and high-resolution AMD Eyefinity multi-monitor configurations. The first platform to earn the FX title, the "Scorpius" platform, will feature the now-available AMD 9-series chipset motherboards and AMD Radeon HD 6000 Series graphics cards, plus the upcoming "Zambezi" unlocked, native eight-core processor.

"AMD's FX brand will enable an over-the-top experience for PC enthusiasts," said Leslie Sobon, vice president of Worldwide Product Marketing, AMD. "By combining an unlocked, native eight-core processor, the latest in chipset technology, and AMD's latest graphics cards, FX customers will enjoy an unrivalled feature set and amazing control over their PC's performance."

AMD Adds New Members, Titles to Gaming Evolved
Furthering its commitment to PC gaming innovation and promoting an open and advanced experience for gamers, AMD continues to add members and grow relationships in the second year of the Gaming Evolved program. True to its previously announced commitment to PC gamers, AMD remains focused on working with the best software developers to maximize the user experience. Gaming Evolved combines AMD's expanded support for Microsoft DirectX 11 games (which use the latest graphics technology from Microsoft), along with AMD Eyefinity multiple-monitor configurations, AMD Dual Graphics (which enable multiple graphics processors in one computer), and native AMD HD3D support to enable standards-based stereo 3D display capabilities for a truly immersive 3D visual experience.(2)

"Since the launch of AMD's open stereo 3D initiative last year, developers have been embracing native 3D support that will work with a range of 3D glasses and monitors from different vendors," said Neal Robison, director of ISV Relations, AMD. "This excitement by developers is starting to pay off with the announcement by Eidos-Montreal that 'Deus Ex: Human Revolution,' will enable native stereo 3D support."

With AMD HD3D, gamers can experience amazing stereoscopic 3D gaming image quality for a more realistic experience. AMD HD3D technology supports more than 400 titles through AMD's technology partners, and AMD's open 3D ecosystem approach encourages the broadest selection of 3D solutions, available at the most affordable cost.

"We are thrilled to be working with AMD, an innovative leader in PC hardware and software, incorporating their technology into Deus Ex: Human Revolution for PC," said Stephane D'Astous, general manager of Eidos-Montreal, a Square Enix studio. "It's also exciting that Deus Ex: Human Revolution is the first video game title optimized to natively utilize AMD HD3D-capable hardware. Coupled with AMD Eyefinity functionality, PC gamers will be even more immersed in the action-rich gameplay and compelling storyline."

In addition to Eidos, AMD's new partners include major developers of critically acclaimed titles, including Bioware's "Dragon Age II," Creative Assembly's "SHOGUN 2: Total War" and Codemasters' "DiRT 3," which will include native support for DirectX 11, AMD Eyefinity and AMD Dual Graphics technologies.

AMD at E3 2011
E3 attendees can experience these stunning technologies with their own eyes at the AMD booth (#823 South Hall), which will feature demos of AMD technologies and upcoming game titles including "Orcs Must Die!" from Robot Entertainment and DirectX 11-enabled "Blacklight: Retribution" from Perfect World.
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34 Comments on AMD Reintroduces FX Brand for High-End Processors and Platforms at E3

#26
happita
seronx, post: 2305915"
Zambezi is ready and has been since March-April, if there was any delays it would have affected Llano as well but it seems Llano is going to release early and because of Llanos unexpected performance the launch of Zambezi is getting pushed back so they can maximize profits from Llano
That has absolutely no relevance because Llano isn't competing against Zambezi, they both cater to 2 completely different crowds. Saying Llano will cannibalize Zambezi's profits if they get Zambezi out at the same time is just...not smart.
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#27
cadaveca
My name is Dave
happita, post: 2306021"
That has absolutely no relevance because Llano isn't competing against Zambezi, they both cater to 2 completely different crowds. Saying Llano will cannibalize Zambezi's profits if they get Zambezi out at the same time is just...not smart.
It's about the amount of fab time they have. OEMs want the mobile chips, and Dirk got fired for not making mobile and netbook chips a priority, in January. How quick everyone forgets.

Bulldozer is ready; there was/is no delay. This has been a fact since they fired Dirk, that mobile chips come out first. If GloFo had more fabs, Desktop chips would be out too, but they don't, so AMD must wait.
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#28
theeldest
cadaveca, post: 2306024"
It's about the amount of fab time they have. OEMs want the mobile chips, and Dirk got fired for not making mobile and netbook chips a priority, in January. How quick everyone forgets.

Bulldozer is ready; there was/is no delay. This has been a fact since they fired Dirk, that mobile chips come out first. If GloFo had more fabs, Desktop chips would be out too, but they don't, so AMD must wait.
Agree,

And I can't remember where I read it, but the 'delay' is apparently a flip-flop. The server procs got pushed forward, the desktop procs got pushed back. High End desktops, while being close to my heart, are a very small portion of the chips that Intel & AMD sell.

Server procs are high profitability and mobile units have very high volume/demand in the current climate. If you can make Llano *or* Bulldozer and you already have a hard time meeting demand for Llano, I think the choice is clear.
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#29
seronx
theeldest, post: 2306043"
Agree,

And I can't remember where I read it, but the 'delay' is apparently a flip-flop. The server procs got pushed forward, the desktop procs got pushed back. High End desktops, while being close to my heart, are a very small portion of the chips that Intel & AMD sell.

Server procs are high profitability and mobile units have very high volume/demand in the current climate. If you can make Llano *or* Bulldozer and you already have a hard time meeting demand for Llano, I think the choice is clear.
It is Llano -> Zambezi -> Interlagos

and amount of yield and production rates do not lead to the release date

Zambezi could actually have 3x the amount of Llano right now but it doesn't mean Zambezi is going to release earlier than Llano

:cry:

Llano is taking all Sempron -> Phenom II markets (80% of the Desktop market of AMD)

FX is taking Phenom II BE market and pushing farther into the Workstation (Desktop/Server) CPUs (20% of the Desktop market of AMD)<-- and dying
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#30
cadaveca
My name is Dave
theeldest, post: 2306043"
Agree,

And I can't remember where I read it, but the 'delay' is apparently a flip-flop. The server procs got pushed forward, the desktop procs got pushed back. High End desktops, while being close to my heart, are a very small portion of the chips that Intel & AMD sell.

Server procs are high profitability and mobile units have very high volume/demand in the current climate. If you can make Llano *or* Bulldozer and you already have a hard time meeting demand for Llano, I think the choice is clear.
All previous release info I could find, that stated launch NOW, was prior to Dirk getting the boot. Once Dirk was out, new timelines had to be developed, people had to discuss with OEMs what they wanted, and product profitibility needed to be measured. This takes some time, and when it was done, AMD clammed right up about Bulldozer. I'll say around march.

But even so, Dirk's firing should have been a shot across the bow of any ship carrying Bulldozer towards launch. Thing is, since March, mobile and Fusion chips were being minted, and to me, right now, Bulldozer is taking it's place @ the fab.

This "delay" was a long time coming, and should have happened in like September. The board @ AMD waited for Dirk to make a move, and he didn't, so they turf'd him, and then set everything in motion, the way it should have been from day one.

So of course there are bulldozer chips floating around. But they've also been out in the wild for some time now, as far as I can tell.

Oh, and AMD, if you read this, please send me a chip or 3. Since I understood what was going on, I can haz cookie??? :laugh:
Posted on Reply
#31
dirtyferret
pointless

utterly pointless. same old crap from AMD, more cores for your money but they are slow as hell...oh and they are not as value priced as they used to be" Anyone tell AMD no games require a CPU with more then four cores and none will until 2013 at the earliest (new consoles).

the FX-4 needs to compete against the i5-2400. the FX-6 need to compete against the i5-2500 in real world benchmarks. Instead AMD needs an eight core CPU (that costs $70 more) just to compete against an intel i5-2500k in 1-2 pointless synthetic benchmarks. :shadedshu

Intel has the performance crown but AMD could at least say it had the value crown. With the new Intel SB CPU's, AMD has lost that and putting out CPU's that have little demand (eight cores) is a fast track to losing even more market share (not good for consumers).
Posted on Reply
#32
seronx
dirtyferret, post: 2306049"
utterly pointless. same old crap from AMD, more cores for your money but they are slow as hell...oh and they are not as value priced as they used to be" Anyone tell AMD no games require a CPU with more then four cores and none will until 2013 at the earliest (new consoles).

the FX-4 needs to compete against the i5-2400. the FX-6 need to compete against the i5-2500 in real world benchmarks. Instead AMD needs an eight core CPU (that costs $70 more) just to compete against an intel i5-2500k in 1-2 pointless synthetic benchmarks. :shadedshu

Intel has the performance crown but AMD could at least say it had the value crown. With the new Intel SB CPU's, AMD has lost that and putting out CPU's that have little demand (eight cores) is a fast track to losing even more market share (not good for consumers).
in 128bit mode @ same clocks (Any non-256bit AVX)
FX-4000 = i7 2600K

in 256bit mode @ same clocks (256 AVX)
FX-8000 = i7 2600K

FX-4K loses in 256bit mode because of the lack of 2 FPUs

FX-4 = 2 FPUs FX-8 = 4 FPUs
i7 2600k = 4 FPUs

So, for now AMD did a massive jump A HUGE MASSIVE jump they are now only 6 months behind once they release Bulldozer to consumers


Then you have to understand Zambezi goes to Komodo in the same month the next year
Posted on Reply
#33
theeldest
seronx, post: 2306045"
It is Llano -> Zambezi -> Interlagos

and amount of yield and production rates do not lead to the release date

Zambezi could actually have 3x the amount of Llano right now but it doesn't mean Zambezi is going to release earlier than Llano

:cry:

Llano is taking all Sempron -> Phenom II markets (80% of the Desktop market of AMD)

FX is taking Phenom II BE market and pushing farther into the Workstation (Desktop/Server) CPUs (20% of the Desktop market of AMD)<-- and dying
I saw the server/desktop flip-flop bit here: http://semiaccurate.com/2011/06/02/bulldozer-delayed-and-not-delayed/

Big grain of salt (I'm usually better at filtering out Charlie's 'facts')
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