Monday, December 12th 2011

Call Of Duty: Modern Warfare 3 Hits $1 Billion Milestone in Just 16 Days

Activision Publishing, Inc., a wholly-owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), announced today that Call of Duty: Modern Warfare 3 crossed the $1 billion mark in sales since its launch on November 8, 2011, according to Charttrack and retail customer sell-through information. Highlighting the trend of interactive entertainment gaining a greater hold of audiences worldwide, the game achieved this milestone in just 16 days, eclipsing the record set in 2009 by the feature film "Avatar," which reached the $1 billion milestone in 17 days.

While 2011 box office revenue is on the decline — down 4 percent this year at $9.4 billion, compared with $9.8 billion in 2010 -- the number of people purchasing and participating in gaming is on the rise, with no sign of slowing.(1) With more than 30 million gamers, the Call of Duty community now exceeds the combined populations of the cities of New York, London, Tokyo, Paris and Madrid.
"Engagement of our Call of Duty audience continues to rise around the world" said Bobby Kotick, CEO of Activision Blizzard. "Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences.

Call of Duty is now amongst that rarified group of sustained franchises like "Star Wars", "Harry Potter", "Lord of the Rings" and the National Football League (NFL) that attract or engage tens of millions of people every year or every new release.

Our Call of Duty Elite is one of the fastest growing online services ever with more than six million players registered since its launch November 8, 2011 and over one million premium subscriptions sold to date. By comparison, the premium subscription services of Netflix, Hulu Plus, Sirius XM and Xbox LIVE, did not reach one million paid subscribers until almost one year after launch.

"Call of Duty has become that rare entertainment franchise that transcends its own genre. Core gamers love it, as our stellar reviews show. But every year, new people are drawn into Call of Duty," said Eric Hirshberg, CEO of Activision Publishing. "And while the franchise continues to set records, our fans still seem to want more, demonstrated by our record setting start on Call of Duty Elite. We are committed to helping everyone connect, compete and improve their game, Call of Duty style."



About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing is a subsidiary of Activision Blizzard which maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Blizzard's expectations, plans, intentions or strategies regarding the future, including statements with respect to the future of the interactive entertainment industry and the future performance of Activision's Call of Duty franchise, are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause actual future results to differ materially from the views expressed in these forward-looking statements include, but are not limited to, shifts in consumer spending trends, the impact of the current macroeconomic environment and market conditions within the video game industry, Activision Blizzard's ability to predict consumer preferences, including interest in specific genres such as first-person action and preferences among competing hardware platforms, competition, including from used games and other forms of entertainment, possible declines in software pricing, product returns and price protection, product delays, adoption rate and availability of new hardware (including peripherals) and related software, rapid changes in technology and industry standards, the cyclical nature of the interactive game market, protection of proprietary rights, maintenance of relationships with key personnel, customers, licensees, licensors, vendors, and third-party developers, including the ability to attract, retain and develop key personnel and developers that can create high quality "hit" titles, and the other factors identified in the risk factors section of Activision Blizzard's most recent annual report on Form 10-K. The forward-looking statements in this release are based upon information available to Activision Blizzard as of the date of this release, and Activision Blizzard assumes no obligation to update any such forward-looking statements. Although these forward-looking statements are believed to be true when made, they may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Blizzard or of the overall interactive entertainment industry and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

ACTIVISION, CALL OF DUTY and MODERN WARFARE are registered trademarks and CALL OF DUTY MW3 is a trademark of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.

Xbox 360, Xbox LIVE, and Windows are either registered trademarks or trademarks of Microsoft Corporation. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. Wii and Nintendo DS are trademarks of Nintendo.

(1)According to boxofficemojo.com and PricewaterhouseCoopers'Global Entertainment and Media Outlook
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48 Comments on Call Of Duty: Modern Warfare 3 Hits $1 Billion Milestone in Just 16 Days

#1
entropy13
_Zod_ said:
They don't have the developer pool it would take to crank out an engine.
Because Activision told them "we'll do things our way or you just f**k off" so they all left. :laugh:

_Zod_ said:
They will have to purchase one
You're saying that as if they are incapable of doing so for years. I though MW2 was also a blockbuster game? And obviously CoD4:MW? :laugh:

_Zod_ said:
or it will be more than a year for the next cod. They can milk it with DLC which is easy to produce quickly to buy time.
Which they exactly did with MW3. It's the most expensive DLC ever. :laugh:

_Zod_ said:
But they don't need a new engine yet as the new consoles aren't on the radar yet. CoD = Console and consoles are DX9.
Yeah, consolitis at its worst.
Posted on Reply
#2
3volvedcombat
You guys are so negative :laugh:

This is an eye opener for all Developers, to know that a Milestone such as this can be achieved in the Video Game world.

This shows the power of the Video-game industry pretty well, and now the competition follows.


ENOUGH WITH THE MW3 NEWS SPAM, We need more interesting topics obviously :twitch:
Posted on Reply
#3
Fx
qubit said:
That'll be me then. :) Check this out: I loved CoD4 and bought MW2 when it came out. Still haven't got round to playing it. MW3 comes out, I buy that, because it continues the story and I like the MW series. Of course, I can't play it until I've played MW2 first, which I still haven't got round to... :laugh:
lol, thats funny. it kinda sounds like me. I have about 15 games on backlog right now
Posted on Reply
#4
Fx
qubit said:
That'll be me then. :) Check this out: I loved CoD4 and bought MW2 when it came out. Still haven't got round to playing it. MW3 comes out, I buy that, because it continues the story and I like the MW series. Of course, I can't play it until I've played MW2 first, which I still haven't got round to... :laugh:
lol, thats funny. it kinda sounds like me. I have about 15 games on backlog right now

AsRock said:
I am not a fan but see what people would like in them but to me being a old time gamer there really short and 1/2 the time you are not actually playing lol.

I really don't think their worth the $60 marker as only games like Skyrim deserve that.. But people like movies and putting that in games makes sales and i like that more than watching a film just that like i said though there short games and repeated over and over.
you make a good point about price for quality of content but that applies to SP. when it comes to the price of MP, the price of $60 is a steal if you really enjoy the game regardless of the title because you will end up spending days and days on that game

7mm said:
Hi there "entropy13", no offense here but, numbers in the title tells the different story..., enhhh, CHEERS!
dont mind entropy, he is in denial

Enmity said:
They need to improve the shoddy graphics in the cod series, they all look the same, never pushing any boundaries, makes for one hell of a boring game to look at. Not to mention the hideously linear gameplay. I agree that cod2 and mw1 were the best of the cod series, just wish theyd give the game battlefield 3 graphics, at least!
I primarily play games for their fun factor. that is based on about 70% gameplay and 30% graphics. IMO, that is the problem with most games today. many devs focus way too much on graphics and bundle it with mediocre gameplay

tigger said:
It just means more sheeple are attracted to MW3 and not BF3.
yep, there is way more sheeple playing MW3 than sheeple playing BF3 so uh... MW3 must be doing something right

the54thvoid said:


Highest sales make it the most bought game, nothing else. As for reviews:

http://www.metacritic.com/game/pc/call-of-duty-modern-warfare-3

It gets 80% from gaming sites (across 22 reviews). BF3 gets 89% (across 59 site reviews)
as the statistics clearly display- they are both good games. BF3 fanboys should stop being so butthurt because they cant sway others with their irrelevant opinion

3volvedcombat said:
You guys are so negative :laugh:

This is an eye opener for all Developers, to know that a Milestone such as this can be achieved in the Video Game world.
yep, it is simply ridiculous. haters will always be haters though
Posted on Reply
#5
qubit
Overclocked quantum bit
Fx said:
lol, thats funny. it kinda sounds like me. I have about 15 games on backlog right now
Oh no, I've got way more than that on backlog and I'd rather not count. I'm convinced that many of these I'll never ever get round to playing. Of course, it doesn't stop me buying yet more games. :o
Posted on Reply
#6
entropy13
Fx said:
dont mind entropy, he is in denial
:confused:

In denial about what? Did I, in any way, in any of my posts, ever denied that MW3 hit $1 billion?

:rolleyes:

Fx said:
yep, there is way more sheeple playing MW3 than sheeple playing BF3 so uh... MW3 must be doing something right
Bit of a paradox there. There can't be any sheeple playing BF3.

Also, Lady Gaga, Justin Bieber, Minaj, Lil' Wayne must all be doing something right too, I guess. THEY'RE THE BEST MUSIC OF THE 2010s EVER!!!! W00T!!! :laugh:

AUTO-TUNE FTW!!!!! :laugh:

Fx said:
I primarily play games for their fun factor. that is based on about 70% gameplay and 30% graphics. IMO, that is the problem with most games today. many devs focus way too much on graphics and bundle it with mediocre gameplay
WTF? MOST PC GAMES TODAY ARE CONSOLE PORTS. How the hell then did the "many devs" focus way too much on graphics? :laugh:

Fx said:
as the statistics clearly display- they are both good games. BF3 fanboys should stop being so butthurt because they cant sway others with their irrelevant opinion
So do you think I'm a BF3 fanboy too? :laugh:


Fx said:
yep, it is simply ridiculous. haters will always be haters though
Agreed. MW3 as a game is ridiculous. As a $20 DLC however, it's much more reasonable.
Posted on Reply
#7
AsRock
TPU addict
entropy13 said:
There won't be any "wars" if MW3 is not "opponent" to begin with.
Corrected


Their totally different games.
Posted on Reply
#8
Fx
entropy13 said:

So do you think I'm a BF3 fanboy too? :laugh:
yes and a very selectively ignorant one

I am going to take my own advice and ignore you. your arguments dont have a foundation
Posted on Reply
#9
btarunr
Editor & Senior Moderator
When a map-pack makes $1 billion in 16 days, you know the 99% is responsible for the problems of the 99%, not the 1%.
Posted on Reply
#10
entropy13
Fx said:
yes and a very selectively ignorant one

I am going to take my own advice and ignore you. your arguments dont have a foundation
How can I be a fanboy of something I am yet to play? :laugh:

And in this thread that was the first time I ever mentioned BF3, since it were other people that brought that game up here, and not me. :laugh:

I guess you'd still brand me a BF3 fanboy though with all the posts I made so far, even though I haven't played that game yet, but had the opportunity to play (or waste my time, more accurately) MW3 already. :laugh:


btarunr said:
When a map-pack makes $1 billion in 16 days, you know the 99% is responsible for the problems of the 99%, not the 1%.
I guess there would be a difference over here. Although the "99%" does prefer MW3, they most certainly didn't contribute to that $1 billion because MW3 has lesser system reqs. :laugh: Or they could rent the consoles and play it there. Or rent the PC.

Those who really wanted BF3 bought it in retail.

And as I have mentioned already, I was able to play MW3 on a computer with also MW2 in it, and the "newer" game had worse framerates. It's the system of the friend that I have mentioned earlier. I got to make the comparison personally and was able to confirm it. Although it's probably more of MW3 being a worse console port than MW2 too.
Posted on Reply
#11
RejZoR
Still haven't bought it even though i had plans. 53 EUR (59,99 EUR on Steam) for this game. Are they stupid or just crazy? And it will hold this price for ages. It's not that good especially since i basically wanted it for singleplayer mode.
Posted on Reply
#12
Fx
entropy13 said:
How can I be a fanboy of something I am yet to play? :laugh:
ahh ok- so that means you were trolling. thanks for clearing that up

RejZoR said:
Still haven't bought it even though i had plans. 53 EUR (59,99 EUR on Steam) for this game. Are they stupid or just crazy? And it will hold this price for ages. It's not that good especially since i basically wanted it for singleplayer mode.
it has a good SP mode. I enjoyed it much more than BF3's SP. it has some decent challenges too if you play it on the hardest setting
Posted on Reply
#13
qubit
Overclocked quantum bit
Fx said:
it has a good SP mode. I enjoyed it much more than BF3's SP. it has some decent challenges too if you play it on the hardest setting
Confession: I generally like playing my games on the easy settings, because I tend to be a bit rubbish at them sometimes... or am just too impatient to master them on a harder setting. :o :laugh:

Also, it does seem to be fashionable on TPU to bash the Call of Duty series for various reasons. In my book, all versions of CoD & Battlefield series are excellent and have different strengths and weaknesses. And of course, nothing stops a gamer from getting both. ;)
Posted on Reply
#14
Fx
qubit said:
Confession: I generally like playing my games on the easy settings, because I tend to be a bit rubbish at them sometimes... or am just too impatient to master them on a harder setting. :o :laugh:

Also, it does seem to be fashionable on TPU to bash the Call of Duty series for various reasons. In my book, all versions of CoD & Battlefield series are excellent and have different strengths and weaknesses. And of course, nothing stops a gamer from getting both. ;)
you gotta play what you enjoy because you define your own experience :toast:

I always choose the hardcore/nightmare settings because I love challenges. the only time I will dial it back a notch is if there is a subtle difference in the hardcore setting that doesnt enable you to reload a Save. that is usually more common in turn-based strategy games though like Mount & Blade and the Total War series

agreed. CoD and BF series are both great. I have been playing them from their beginning. lots of fanboys and/or trolls talk shit but really they are comparing apples to oranges as they are two different styles of FPS
Posted on Reply
#15
qubit
Overclocked quantum bit
Fx said:
you gotta play what you enjoy because you define your own experience :toast:

I always choose the hardcore/nightmare settings because I love challenges. the only time I will dial it back a notch is if there is a subtle difference in the hardcore setting that doesnt enable you to reload a Save. that is usually more common in turn-based strategy games though like Mount & Blade and the Total War series

agreed. CoD and BF series are both great. I have been playing them from their beginning. lots of fanboys and/or trolls talk shit but really they are comparing apples to oranges as they are two different styles of FPS
Oh yeah and I forgot to confess that sometimes I get perhaps halfway through a game and just wanna get to the end of it, so turn on the cheat modes and remove most of the challenge of the game. :roll: I did this with Fallout 3 quite early on in the game, actually. However, I still couldn't figure out how to amass the skill to unlock certain abilities and couldn't set the bomb off. I did quick google for the problem, but came up empty handed. In the end, I was too lazy to register on the Bethesda forums and really search out the answer, so the game has stalled for me, from that point, lol. Oh, the irony of using a cheat and getting stuck because of it. :laugh:

So, grats to you for maxing out the difficulty. :toast: I'd just go insane with frustration.
Posted on Reply
#16
Fx
qubit said:
Oh yeah and I forgot to confess that sometimes I get perhaps halfway through a game and just wanna get to the end of it, so turn on the cheat modes and remove most of the challenge of the game. :roll: I did this with Fallout 3 quite early on in the game, actually. However, I still couldn't figure out how to amass the skill to unlock certain abilities and couldn't set the bomb off. I did quick google for the problem, but came up empty handed. In the end, I was too lazy to register on the Bethesda forums and really search out the answer, so the game has stalled for me, from that point, lol. Oh, the irony of using a cheat and getting stuck because of it. :laugh:

So, grats to you for maxing out the difficulty. :toast: I'd just go insane with frustration.
doesnt playing a game with cheats remove the satisfaction of defeating it with your own merit though?.. at least a little bit?

I actually quit Fallout 3 early on because I didnt like how the game enabled you to freeze time and select where to shoot an enemy. that removes the skill-requirement, essentially dumbing down the game so I immediately uninstalled
Posted on Reply
#17
qubit
Overclocked quantum bit
Fx said:
doesnt playing a game with cheats remove the satisfaction of defeating it with your own merit though?.. at least a little bit?
Yeah, sure. It can also feel ironically satisfying to go around feeling all invincible, lol. I may well switch cheat mode on and off during the game.

Fx said:
I actually quit Fallout 3 early on because I didnt like how the game enabled you to freeze time and select where to shoot an enemy. that removes the skill-requirement, essentially dumbing down the game so I immediately uninstalled
Actually, I liked that feature and it wasn't all that much of a dead cert either, depending on the weapon's accuracy, or if the player just fluffed it. ;) It was still possible to line up the perfect shot, hit fire... and watch the damned thing miss! :laugh: It could make for a real "Oh shiiiiiit!!" moment, lol.
Posted on Reply
#18
suraswami
qubit said:
That'll be me then. :) Check this out: I loved CoD4 and bought MW2 when it came out. Still haven't got round to playing it. MW3 comes out, I buy that, because it continues the story and I like the MW series. Of course, I can't play it until I've played MW2 first, which I still haven't got round to... :laugh:



You don't know what you're talking about man!! It would have been 4bn, obviously. :laugh:

Tell you what though: global recession or no global recession, it doesn't stop people spending money, does it?
I can take that MW3 from you as Christmas present :D

COD4 is what I like the most, short, fire, kill, die, play for 1 hr or so and back to what ever u r doing.
Posted on Reply
#19
MxPhenom 216
Corsair Fanboy
CoD4 and the old CoD are the only ones ill play now. The new ones are so dissapointing to me.

CoD has more people playing it because its easier for 12 year olds to sit in a corner and spray their little sub machine guns that are 100% more powerful then assault rifles, which in my book makes no sense at all
Posted on Reply
#20
Fx
nvidiaintelftw said:
CoD has more people playing it because its easier for 12 year olds to sit in a corner and spray their little sub machine guns that are 100% more powerful then assault rifles, which in my book makes no sense at all
agreed- akimbo needs to be nerfed or deleted. however, there isnt many corners in MW3 like they are trying to discourage camping, which is fine by me but that doesnt bother me because camping is easy to counter. it isnt like the counter strike days where camping+AWP= godly

almost all the maps are small and designed for close quartered combat which makes using akimbo ideal since most encounters are up close

this is the first MW where I would have to resort to buying a map pack in order to enjoy the maps
Posted on Reply
#21
MxPhenom 216
Corsair Fanboy
Fx said:
agreed- akimbo needs to be nerfed or deleted. however, there isnt many corners in MW3 like they are trying to discourage camping, which is fine by me but that doesnt bother me because camping is easy to counter. it isnt like the counter strike days where camping+AWP= godly

almost all the maps are small and designed for close quartered combat which makes using akimbo ideal since most encounters are up close

this is the first MW where I would have to resort to buying a map pack in order to enjoy the maps
yeah all the maps are tiny and flat. No variety. just building and BS
Posted on Reply
#22
entropy13
Fx said:
ahh ok- so that means you were trolling. thanks for clearing that up
LOL. Now I'm a troll. :laugh::laugh::laugh:
Posted on Reply
#23
XeoNoX
KashunatoR said:
this will encourage them to use the same ancient engine for blackops 2, mw4 and blackops 3. great job :))
RoFL....
Posted on Reply
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