Thursday, March 22nd 2012

Did NVIDIA Originally Intend to Call GTX 680 as GTX 670 Ti?

Although it doesn't matter anymore, there are several bits of evidence supporting the theory that NVIDIA originally intended for its GK104-based performance graphics card to be named "GeForce GTX 670 Ti", before deciding to go with "GeForce GTX 680" towards the end. With the advent of 2012, we've had our industry sources refer to the part as "GTX 670 Ti". The very first picture of the GeForce GTX 680 disclosed to the public, early this month, revealed a slightly old qualification sample, which had one thing different from the card we have with us today: the model name "GTX 670 Ti" was etched onto the cooler shroud, our industry sources disclosed pictures of early samples having 6+8 pin power connectors.

Next up, while NVIDIA did re-christian GTX 670 Ti to GTX 680, it was rather sloppy at it. The first picture below shows the contents of the Boardshots (stylized) folder in NVIDIA's "special place" for the media. It contains all the assets NVIDIA allows the press, retailers, and other partners to use. Assets are distributed in various formats, the TIFF is a standard image-format used by print-media, for its high dot-pitch. Apart from a heavy payload, the TIFF image file allows tags, that can be read by Windows Explorer, these tags help people at the archives. The tags for images in TIFF format, of the GTX 680 distributed to its partners in the media and industry contain the tag "GTX 670 Ti".
It doesn't end there. Keen-eyed users, while browsing through NVIDIA Control Panel, with their GTX 680 installed, found the 3D Vision Surround displays configuration page refer to their GPU as "GTX 670 Ti". This particular image was used by NVIDIA on their 3D Vision Surround guide.

We began this article by saying that frankly, at this point, it doesn't matter. Or does it? Could it be that GK104 rocked the boardroom at NVIDIA Plex to the point where they decided that since it's competitive (in fact, faster) than AMD's Radeon HD 7970, it makes more business sense selling it as "GTX 680"?

What's in the name? Well for one, naming it "GTX 680" instead of "GTX 670 Ti", releases pressure off NVIDIA to introduce a part based on its "big chip" based on the GeForce Kepler architecture (GK1x0). It could also save NVIDIA tons of R&D costs for its GTX 700 series, because it can brand GK1x0 in the GTX 700 series, and invest relatively less, on a dual-GK104 graphics card to ward off the threat of Radeon HD 7990 "New Zealand", and save (read: sandbag) GK1x0 for AMD's next-generation Sea Islands family based on "Enhanced Graphics CoreNext" architecture, slated for later this year, if all goes well. Is it a case of mistaken identity? Overanalysis on our part? Or is there something they don't want you to know™?
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55 Comments on Did NVIDIA Originally Intend to Call GTX 680 as GTX 670 Ti?

#1
qubit
Overclocked quantum bit
Jurassic1024 said:
Get a clue huh?
I was going to reply to you, but then you made the dumbass comment above and I couldn't be bothered. It's you who needs to read and understand. :rolleyes:
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#2
Prima.Vera
That would explain why the GTX 680 has only 256bit bus and cheaper price...;)
Posted on Reply
#3
Super XP
RejZoR said:
Ppl are exaggerating the whole GTX 680 vs HD7970 deal. The cards are virtually identical, each with its better and worse sides. As for the pricing, AMD set it so high because competition had nothing to offer. They might decrease them, if sales decline below what they want.
You are 100% correct. The only issue is both cards are OverPriced, and that is a FACT :D
Posted on Reply
#4
naram-sin
Super XP said:
[quote="RejZoR, post: 2582146"]Ppl are exaggerating the whole GTX 680 vs HD7970 deal. The cards are virtually identical, each with its better and worse sides. As for the pricing, AMD set it so high because competition had nothing to offer. They might decrease them, if sales decline below what they want.
You are 100% correct. The only issue is both cards are OverPriced, and that is a FACT :D[/quote]You guys would make my day if not for the rest of this (should I say it?! f**boy?!) crowd. This is what we got from AMD before, Intel now, and obviously: ATI(AMD) and nVIDIA all the time. There is just one slight difference, an error in judgment if you will: nVIDIA should of priced it higher, because this kind of moves usually mean WAR!

I'm talking business-wise, I'm talking long run, because otherwise, if I neglect the bu**sh*t business side of their story, I fell like we should have a following situation:
- a high-end parts ("real" 7970/680) for half a price
- and a infra/ultra/giga/mega/Fatal1ty/some-or-another dumbass marketing labeled part, maybe dual-GPU versions of 7970/680, premium, highest-end model, gold-anodized, priced sky-high and made solely for purpose of removing itches for guys like qubit. :rolleyes:

Only then would a world be a much prettier place to live in, and our eyes would be grateful and healthy as well. :)
Posted on Reply
#5
Super XP
Complete nonsense. :rolleyes: Price competition is were its at. How is Price Fixing a business point of view :D
Anyhow, personally going from gen to gen, this gen is not quite fast enough vs. last gen, yet the prices are over inflated once again. Both companies are setting the price bar way too high that forces people to buy expensive or stick to what you currently have.
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