Monday, June 18th 2012

Microsoft Announces Surface: New Family of PCs for Windows

Today at an event in Hollywood, Microsoft unveiled Surface: PCs built to be the ultimate stage for Windows. Company executives showed two Windows tablets and accessories that feature significant advances in industrial design and attention to detail. Surface is designed to seamlessly transition between consumption and creation, without compromise. It delivers the power of amazing software with Windows and the feel of premium hardware in one exciting experience.
Advances in Industrial Design
Conceived, designed and engineered entirely by Microsoft employees, and building on the company's 30-year history manufacturing hardware, Surface represents a unique vision for the seamless expression of entertainment and creativity. Extensive investment in industrial design and real user experience includes the following highlights:
  • Software takes center stage: Surface sports a full-sized USB port and a 16:9 aspect ratio – the industry standard for HD. It has edges angled at 22 degrees, a natural position for the PC at rest or in active use, letting the hardware fade into the background and the software stand out.
  • VaporMg: The casing of Surface is created using a unique approach called VaporMg (pronounced Vapor-Mag), a combination of material selection and process to mold metal and deposit particles that creates a finish akin to a luxury watch. Starting with magnesium, parts can be molded as thin as .65 mm, thinner than the typical credit card, to create a product that is thin, light and rigid/strong.
  • Integrated Kickstand: The unique VaporMg approach also enables a built-in kickstand that lets you transition Surface from active use to passive consumption – watching a movie or even using the HD front- or rear-facing video cameras. The kickstand is there when needed, and disappears when not in use, with no extra weight or thickness.
  • Touch Cover: The 3 mm Touch Cover represents a step forward in human-computer interface. Using a unique pressure-sensitive technology, Touch Cover senses keystrokes as gestures, enabling you to touch type significantly faster than with an on-screen keyboard. It will be available in a selection of vibrant colors. Touch Cover clicks into Surface via a built-in magnetic connector, forming a natural spine like you find on a book, and works as a protective cover. You can also click in a 5 mm-thin Type Cover that adds moving keys for a more traditional typing feel.
An Amazing Windows Experience
Two models of Surface will be available: one running an ARM processor featuring Windows RT, and one with a third-generation Intel Core processor featuring Windows 8 Pro. From the fast and fluid interface, to the ease of connecting you to the people, information and apps that users care about most, Surface will be a premium way to experience all that Windows has to offer. Surface for Windows RT will release with the general availability of Windows 8, and the Windows 8 Pro model will be available about 90 days later. Both will be sold in the Microsoft Store locations in the U.S. and available through select online Microsoft Stores.


Contributing to an Expanded Ecosystem
One of the strengths of Windows is its extensive ecosystem of software and hardware partners, delivering selection and choice that makes a customer's Windows experience uniquely their own. This continues with Surface. Microsoft is delivering a unique contribution to an already strong and growing ecosystem of functional and stylish devices delivered by original equipment manufacturers (OEMs) to bring the experience of Windows to consumers and businesses around the globe.
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125 Comments on Microsoft Announces Surface: New Family of PCs for Windows

#2
TheMailMan78
Big Member
Does this have the potential to beat the iPad? Yes. Will it beat the iPad? No.
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#3
Soylent Joe
I hope they also do a 7-inch version with the ARM processor and Windows RT. That would be perfect.
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#4
Scrizz
I want one just b/c
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#5
imitation
Does anyone else have the feeling that these (esp. the RT variant) will be locked down enough to be totally unuseable? "Secure" Boot, Microsoft-Appstore-only, etc... ?
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#6
johnnyfiive
C Sharp developers rejoice! Now you have another reason (aside from Mango and Apollo) to start developing applications on Microsoft platforms. This is an exciting release! I'll definitely be interested in checking one out and possibly purchasing one.
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#7
XNine
CaseLabs Rep
FordGT90Concept said:
Wow, I'm shocked Microsoft would enter the market with their own hardware. OEMs aren't going to be happy.

A product to compete with other tablets on the market and a desktop replacement, nice!
I wonder if this has anything to do with MS denying HTC hardware rights for Windows 8 Tablets?
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#8
cadaveca
My name is Dave
Let me know when I can take my pc game, and have the video stream to this, and the input from this, wirelessly within my home LAN.

Heck, I want to play XBOX360 games on my Digital cable box. Oh wait...:roll:
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#9
Totally
RejZoR said:
Erm, hasn't ASUS already "invented" this with their modular Transformer tablets that you can attach a keyboard to them and turn them into PC or a notebook?
Asus did not invent the detachable keyboard, it was just the most recent, before this.
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#10
FordGT90Concept
"I go fast!1!11!1!"
DannibusX said:
They haven't been "just a software company" since 2001.
I was semi quoting the CNN Money article:
Still, it's a radical shift for the world's largest software company.
Yeah, they're a little off the mark. Zune is effectively the same thing but minaturized and Microsoft is the only company that sells Zunes.


NdMk2o1o said:
$1000 for a tablet PC????

I really hope not, like the look of the pro, if it's going to be that expensive can't see it being a success.
That's what Windows 7 tablet PCs run for now.


XNine said:
I wonder if this has anything to do with MS denying HTC hardware rights for Windows 8 Tablets?
http://www.mb.com.ph/articles/361903/microsoft-tells-htc-to-stay-away-from-windows-8-party
Microsoft has reportedly excluded HTC Corp. from its list of Windows 8/RT product development party. Citing HTC’s lack of experience in developing tablet computers and that the Taiwan hardware vendor is not selling enough devices, the software giant barred HTC from joining the high-tech industry’s latest jab at removing Apple from the top of the tablet totem pole.
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#11
dwade
I believe this is the future of computing. Add in a Thunderbolt port and plug in a high end GPU for serious graphics power. Now, I'm really agreeing with those who said the consoles will die. This is the concept in which consoles will eventually become: Xbox Mobile. Not only that, but as a PC replacement in the near future as well. The aforementioned Thunderbolt EGPU along with upcoming Intel CPUs that put ARM's turtle speed CPU to rest for a real desktop experience in a tablet form factor... until then.
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#12
Drone
I see Surface as another flop by MS. People either buy ultrabooks or they buy ipads. I don't believe this thing's gonna be ipad killer.
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#13
Static~Charge
DannibusX said:
They haven't been "just a software company" since 2001.
FordGT90Concept said:
I was semi quoting the CNN Money article
The writer at CNN Money should do a little basic research before opening his mouth.... :rolleyes:
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#14
Ravenas
This will not beat the iPad.

The Surface will be as successful as the Zune. The Zune has been axed by Microsoft, this will be as well.
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#15
FordGT90Concept
"I go fast!1!11!1!"
Ravenas said:
This will not beat the iPad.
I wouldn't be so quick to judge. That CNN Money article I linked to was by far the hottest page on CNN Money last time I checked. There is a lot of interest in it.


Ravenas said:
The Surface will be as successful as the Zune. The Zune has been axed by Microsoft, this will be as well.
The Zune was axed because Windows Phone 7 completely replaced it. Why would people buy a $200 Zune HD when they could get a Nokia Lumia 900 for $100 with contract? It's shocking Apple hasn't ended the iPod and iPod Nano yet.
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#16
trickson
OH, I have such a headache
I hope this puts Apple in it's place once and for all! Great job MS! A tad late IMHO and seems like nothing more than a copy cat/Johnny come lately thing. But if MS can price this under or at the apple ipad offering then this could be a game changer.
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#17
Ravenas
FordGT90Concept said:
I wouldn't be so quick to judge. That CNN Money article I linked to was by far the hottest page on CNN Money last time I checked. There is a lot of interest in it.



The Zune was axed because Windows Phone 7 completely replaced it. Why would people buy a $200 Zune HD when they could get a Nokia Lumia 900 for $100 with contract? It's shocking Apple hasn't ended the iPod and iPod Nano yet.
Lol the windows 7 phone sucks.

Furthermore Nokia, the company manufacturing the phone, is going down the shitter. They just axed 20% of the labor. The Windows 7 phone will be another failure.

The only reason the Xbox 360 still exists is because Apple and Google allow it to.
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#18
Avelict
Ravenas said:
Lol the windows 7 phone sucks.

Furthermore Nokia, the company manufacturing the phone, is going down the shitter. They just axed 20% of the labor. The Windows 7 phone will be another failure.

The only reason the Xbox 360 still exists is because Apple and Google allow it to.
Lol imagine if Apple decided to design their own console >.>

With their budget they'd be shipping consoles with 680's in 'em.
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#19
FordGT90Concept
"I go fast!1!11!1!"
Ravenas said:
Lol the windows 7 phone sucks.
It does not.


Ravenas said:
Furthermore Nokia, the company manufacturing the phone, is going down the shitter. They just axed 20% of the labor. The Windows 7 phone will be another failure.
I blame stupid consumers (pay much more for an iPhone 4S and get less):
http://online.wsj.com/article/SB10001424052702303640104577436443119293310.html

Nokia's hands are tied when they only ship 2 million units compared to Apple's 35 million units. Nokia is fighting a monopoly. I suggest watching the video at the bottom of this link:
http://www.huffingtonpost.com/2012/06/14/nokia-layoffs_n_1595599.html


Ravenas said:
The only reason the Xbox 360 still exists is because Apple and Google allow it to.
Xbox 360's primary competitor is Sony's PlayStation 3. What does that have to do with Apple and Google?
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#20
TheMailMan78
Big Member
Ravenas said:
This will not beat the iPad.

The Surface will be as successful as the Zune. The Zune has been axed by Microsoft, this will be as well.
The Zune was an entertainment novelty. This has a real business application to it. Thats something the Zune never had. Will it be as big as the ipad? No. But this isnt even close to being another Zune.
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#21
trickson
OH, I have such a headache
TheMailMan78 said:
The Zune was an entertainment novelty. This has a real business application to it. Thats something the Zune never had. Will it be as big as the ipad? No. But this isnt even close to being another Zune.
The only reason it will not be as big as the iPad is because it is a Johnny come lately product. If MS wants this to beat Apple then it will have to make sure the price is right!
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#23
cadaveca
My name is Dave
trickson said:
The only reason it will not be as big as the iPad is because it is a Johnny come lately product. If MS wants this to beat Apple then it will have to make sure the price is right!
Not really. This is just one peice of a much larger vision for home media and entertaintment that Microsoft envisioned years ago. This, and all the tech featured in it, is really nothing new, at all, or "Johnny-come-lately" as you so bluntly put it.

I don't think Microsoft is trying to beat Apple. They are trying to provide something much different than what Apple has in mind, I think.
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#24
Hilux SSRG
I think this has a good shot of getting a chunk of [Apple's] marketshare and edging out Samsung.

Not everyone wants to be in Apple's garden prison. This seems to be more business-friendly.
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#25
_Zod_
Hilux SSRG said:
I think this has a good shot of getting a chunk of [Apple's] marketshare and edging out Samsung.

Not everyone wants to be in Apple's garden prison. This seems to be more business-friendly.
So they can be in Microsoft's walled in garden instead? I'd prefer to roam free via android thank you. If you are talking about the Pro version, well it will too expensive to compete with the iPad anyway.
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