Thursday, July 13th 2017

Logitech Acquires ASTRO Gaming for $85 million

In a move that is sure to increase Logitech's portfolio and cadre of available designs for its products, the Switzerland-based company has snagged up ASTRO Gaming for a cool $85 million. That both ASTRO and Logitech both have some of their more recognizable strengths in the same market - the headset one - didn't seem to faze Logitech's board. This probably means the company is looking to further lock-in the headset market through overwhelming quality and attractiveness of its headsets.
Logitech had this to say about the deal: "ASTRO is the leading player for premium console headsets and is the preferred headset for console esports athletes," said Ujesh Desai, vice president and general manager of Logitech G. "It's a perfect complement to Logitech G's focus on PC gaming and we couldn't be more excited; we love the team, the brand and the products. Together, we want to make game play even more fun for gamers everywhere."

Jordan Reiss, co-founder and president of ASTRO, added, "The whole team at ASTRO has always held Logitech and Logitech G products in the highest regard, so I'm ecstatic we are joining forces. ASTRO's brand strength combined with Logitech G's unrivalled technology and global distribution network is going to bring our products to even more gamers around the world."Source: ETeknix
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36 Comments on Logitech Acquires ASTRO Gaming for $85 million

#1
Chaitanya
One manufacturer of overglorified product takes over another manufacturer of overpriced "gaming" products. Hmm... interesting.
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#2
RejZoR
Never heard of ASTRO. Hm. Oh, console products. That's why...
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#3
Hugh Mungus
Chaitanya said:
One manufacturer of overglorified product takes over another manufacturer of overpriced "gaming" products. Hmm... interesting.
Logitech is very good actually (although trust's gxt 353 should be considered for pc and there are quite a few alternatives that are arguably better) and astro has the ideas, but then forgets about something as basic as a good microphone. Still, at least we should have more astro a10 grade headsets rather than 300 dollar pieces of sh*t. Astro a50 is worth 150 dollars AT MOST imo.

Pc: astro a10
Console: astro a10
There are alternatives at similar price, but most decent ones have usb 2.0 connectors, so if you ever want to use them with your mobile device, you can't.

But seriously, really expensive wireless headsets suck. Anything more than 150 dollars/200 euros probably isn't worth considering.
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#4
TheLostSwede
Well, Logitech ruined UltimateEars and turned them into another tacky Bluetooth speaker brand, so I'm expecting something similar to happen here somehow...
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#5
Manu_PT
Chaitanya said:
One manufacturer of overglorified product takes over another manufacturer of overpriced "gaming" products. Hmm... interesting.
Overglorified products? Logitech sensor pmw3366 rapes anything else on the market. Best sensor ever and the only one with next to no accel/smoothing (and at any dpi level).

Their wireless tech is also the best and fastest with no delay compared to wired (try g403 or g900)

Their materials last, I still have a g9x from 2009 that is working wonders, and z5500 since 2009 aswell.

If you want to talk crap about brands, put logitech aside. Specially compared to razer, benq/zowie. Now those are overpriced overglorified products.

Logitech = top notch quality and top notch technology
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#6
Hugh Mungus
Manu_PT said:
Overglorified products? Logitech sensor pmw3366 rapes anything else on the market. Best sensor ever and the only one with next to no accel/smoothing (and at any dpi level).

Their wireless tech is also the best and fastest with no delay compared to wired (try g403 or g900)

Their materials last, I still have a g9x from 2009 that is working wonders, and z5500 since 2009 aswell.

If you want to talk crap about brands, put logitech aside. Specially compared to razer, benq/zowie. Now those are overpriced overglorified products.

Logitech = top notch quality and top notch technology
G403 for the win! G703 in europe is just g403, but at a higher price and it doesn't even have the wireless charging thing yet, but if you want a nice upgrade path it's the better choice. The g900/g903 have a strange shape and I prefer the good 'ol logitech mouseshape over any other. It's so perfect! Just a shame the scrollwheel isn't anything special, but I think I actually prefer it over those really smooth ones. Simplicity is best sometimes.
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#7
ZoneDymo
Chaitanya said:
One manufacturer of overglorified product takes over another manufacturer of overpriced "gaming" products. Hmm... interesting.
No Logitech is buying ASTRO, not Razer ;)
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#8
drade
Chaitanya said:
One manufacturer of overglorified product takes over another manufacturer of overpriced "gaming" products. Hmm... interesting.
Wow..did you just claim that Logitech produces and distributes "overglorified products?" You sir are an idiot and deserve to be trolled for such a stupid comment. Logitech produces phenomenal products. Logitech innovates and dumps money in R&D. Great company.
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#9
oxidized
Chaitanya said:
One manufacturer of overglorified product takes over another manufacturer of overpriced "gaming" products. Hmm... interesting.
You clearly don't know what you're talking about
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#10
Hugh Mungus
oxidized said:
You clearly don't know what you're talking about
Which logitech products suck then?
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#11
BumbleBee
imagine if TPU threads started with people being nice to each other :rolleyes:
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#12
Easo
While I would say that Logitech mice are overpriced as hell, I really do like their audio products.
Sadly I never got to own Z5500...
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#13
Manu_PT
If you think Logitech mice are overpriced what would you say to Zowie charging you 65€ for an old and outdated sensor (3310) with cheap plastic and bad switches/scroll (not omron).

You can get a G Pro on EU Amazon for 43€ right now, a G203 for 29€, a G403 for 48€. Sure there are pricey models, usually the wireless ones, but I don´t think Logitech is overpriced at all, considering the materials and top notch quality they usually have.

Let´s algo not forget the sensor as I mentioned (3366) wich stinks on any available sensor in the market right now. No accel, perfect flick shots. Best thing ever for someone that likes to be competitive.
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#14
oxidized
Hugh Mungus said:
Which logitech products suck then?
Surely not mice and keyboards
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#15
BumbleBee
Manu_PT said:
If you think Logitech mice are overpriced what would you say to Zowie charging you 65€ for an old and outdated sensor (3310) with cheap plastic and bad switches/scroll (not omron).

You can get a G Pro on EU Amazon for 43€ right now, a G203 for 29€, a G403 for 48€. Sure there are pricey models, usually the wireless ones, but I don´t think Logitech is overpriced at all, considering the materials and top notch quality they usually have.

Let´s algo not forget the sensor as I mentioned (3366) wich stinks on any available sensor in the market right now. No accel, perfect flick shots. Best thing ever for someone that likes to be competitive.
my Zowie EC1A has lasted longer than my old steelseries sensei and Logitech G400. The USB cable died in both mice. I think @FordGT90Concept had a Logitech mouse with USB problems too.
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#16
Manu_PT
BumbleBee said:
my Zowie EC1A has lasted longer than my old steelseries sensei and Logitech G400. The USB cable died in both mice. I think @FordGT90Concept had a Logitech mouse with USB problems too.
Every product is prone to have problems, you can´t avoid it. But we talking about percentages here. Zowie mice have your fingertips in 2 weeks or less if you sweat a lot, due to that plastic. And the scroll wheels on EC models are really bad aswell. The side buttons seem to be about to break all the time. I have Zowie mice too as I love to test every mice, but man, besides the fact zowie offers a lot of shapes, they are all so inferior to Logitech.

Razer for example, totally on my blacklist, never had a product from them that didn´t cause problems after few months of use. Double clicking is the most frequent one, so annoying. Cheap materials, lack of QC.

On Logitech you had the g303 sensor rattle problem and G403 scroll rattle on the first batches, but Logitech switched them for new batches if you contact them, immediatly and no shipping costs.
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#17
CrAsHnBuRnXp
You guys fail to understand, @Chaitanya craps on Logitech anytime there is any news about them here. He doesnt learn his lesson. Logitech touched him in his no-no spot or something. Granted, he doesnt know what hes talking about ever, but he will forever shit on logitech and will never miss out on an opportunity to do so, despite how good of a company they actually are.

This site needs a downvote button.
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#18
oxidized
Manu_PT said:
Every product is prone to have problems, you can´t avoid it. But we talking about percentages here. Zowie mice have your fingertips in 2 weeks or less if you sweat a lot, due to that plastic. And the scroll wheels on EC models are really bad aswell. The side buttons seem to be about to break all the time. I have Zowie mice too as I love to test every mice, but man, besides the fact zowie offers a lot of shapes, they are all so inferior to Logitech.

Razer for example, totally on my blacklist, never had a product from them that didn´t cause problems after few months of use. Double clicking is the most frequent one, so annoying. Cheap materials, lack of QC.

On Logitech you had the g303 sensor rattle problem and G403 scroll rattle on the first batches, but Logitech switched them for new batches if you contact them, immediatly and no shipping costs.
Totally agreed, i've had a EC2-eVo and i'm currently using a EC2-A, besides the cable which is probably the only thing better on zowies than on anything else, quality is very poor, clicks are ok but not omron's level, and side buttons are probably the worst ever created, the scrolling wheel is horrible, too stiff and has few steps, and i let you imagine what this means while browsing long pages and stuff.

Anyway how are we with scroll wheel and lens rattle nowadays on g403? I remember i had to swap the one i bought my brother because it had very considerable scroll wheel rattle and tiny lens, the one he's using now is much better, but it's still one of the first batches.
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#19
Manu_PT
oxidized said:
Totally agreed, i've had a EC2-eVo and i'm currently using a EC2-A, besides the cable which is probably the only thing better on zowies than on anything else, quality is very poor, clicks are ok but not omron's level, and side buttons are probably the worst ever created, the scrolling wheel is horrible, too stiff and has few steps, and i let you imagine what this means while browsing long pages and stuff.

Anyway how are we with scroll wheel and lens rattle nowadays on g403? I remember i had to swap the one i bought my brother because it had very considerable scroll wheel rattle and tiny lens, the one he's using now is much better, but it's still one of the first batches.
Is totally fixed now on the second batch, wich is good news as the mouse is so good for medium/big hands :) Prolly one of the best mouse money can buy right now! I have one and a G Pro. I use the G pro because my hands too small for G403. And I agree about the cables, debraiding cable on G403 and G Pro is a must for me, I prefer zowie ones too.
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#20
remixedcat
TheLostSwede said:
Well, Logitech ruined UltimateEars and turned them into another tacky Bluetooth speaker brand, so I'm expecting something similar to happen here somehow...
This and they stopped regular IEMs :(
Posted on Reply
#21
ZoneDymo
oxidized said:
Surely not mice and keyboards
Ok in which objective way do they suck? Think carefully, you might reveal you are talking bs
Posted on Reply
#22
MxPhenom 216
Corsair Fanboy
RejZoR said:
Never heard of ASTRO. Hm. Oh, console products. That's why...
No, not just console products. They make some pretty good headsets for both console and PC.
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#23
oxidized
ZoneDymo said:
Ok in which objective way do they suck? Think carefully, you might reveal you are talking bs
What is this a test? Who are you lol
Posted on Reply
#24
deu
Manu_PT said:
Overglorified products? Logitech sensor pmw3366 rapes anything else on the market. Best sensor ever and the only one with next to no accel/smoothing (and at any dpi level).

Their wireless tech is also the best and fastest with no delay compared to wired (try g403 or g900)

Their materials last, I still have a g9x from 2009 that is working wonders, and z5500 since 2009 aswell.

If you want to talk crap about brands, put logitech aside. Specially compared to razer, benq/zowie. Now those are overpriced overglorified products.

Logitech = top notch quality and top notch technology
Dude; its cool and all that you are happy about your hardware but fact is that logitech have had some serious issues with quality. Take G35 (I have had 3 of them) my mates 1-3 as well: all have exploded more or less in the sides. Their G500s mouses have been known to ragequit akwardly fast. Their G930 had SERIOUS connection issues. Their G933 made squirckysound making the mic / experience awful. That is just the bugs I have incountered with my and my friends hardware over the last 5 years. Z5500 had super buzz to alot of people (not mine but a reported problem to many) So you need to understand that your perception things is not equal to the rest of the worlds :) As people write: everyone have problems; but logitech is not the alpha omega when it comes to quality.
Posted on Reply
#25
MxPhenom 216
Corsair Fanboy
Manu_PT said:
Overglorified products? Logitech sensor pmw3366 rapes anything else on the market. Best sensor ever and the only one with next to no accel/smoothing (and at any dpi level).

Their wireless tech is also the best and fastest with no delay compared to wired (try g403 or g900)

Their materials last, I still have a g9x from 2009 that is working wonders, and z5500 since 2009 aswell.

If you want to talk crap about brands, put logitech aside. Specially compared to razer, benq/zowie. Now those are overpriced overglorified products.

Logitech = top notch quality and top notch technology
Except the pmw3366 is just PixArts 3360 sensor branded and only used in Logitech mice. The 3310/3360 from PixArt both have no accel/smoothing at any DPI. The downfall of the 3310 on some implementations is that it doesnt like surfaces with different colors. Works best on all black pads.
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