Monday, November 6th 2017

Driven by Chinese PUBG Players, Windows 7 Now Most Popular OS on Steam

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Steam's October survey has brought with it some interesting tidbits and reversals regarding the state of the world's OS shares. The latest such survey from the company shows Windows 10 lose its crown as the most popular OS for gamers, shadowed by a resurgence of Windows 7. Microsoft may be looking for increased Windows 10 market share throughout the world, but there's one country that has been the most troubling for the company's efforts: China. Remember that Microsoft had to introduce its own China Government edition of Windows 10 to the Chinese government, or otherwise risk the country not to transition to its new OS. However, it seems that that fact has led Chinese people's trust in the Microsoft OS to decrease even more; and absent of access to the China Government edition for regular customers, they're simply choosing to stay within the confines of Windows 7.

All of this seems pretty academic, so let's get some numbers here: Windows 10 shed 17.38% points in October, down to a 28.6 percent share, with the 64-bit version accounting for 28.23% of that share. At the same time, Windows 7 has gained 21.47% points in the same month, climbing to 65.46% of share (63.60 percent for the 64-bit build, and 1.86 percent for the 32-bit edition). Where's the connection to Chinese users here though? Well, take a look at the Steam OS language stats for the same month: simplified Chinese rose by 26.83% up to 56.37%, against a decrease in practically all other languages, and a very considerable 13.4% drop in English.
But where's PUBG in all of this, though? Well, that slight piece of the puzzle you can glean from Steam Spy's analysis of PUBG's player base, which shows an adequate (roughly) 600% percent increase in player count from around 1 million players in August to around 6 million as of October. Around 3.1 million of those entered the scene starting in September. PUBG is simply a phenomenon in China, and Chinese users really seem to be trying to make the most of it while they still can: reports peg the game as being in line for a ban from the Chinese government, as a Chinese Gaming Association has deemed PUBG to go "against Chinese values and ethical norms."
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