Tuesday, January 23rd 2018
Google and Mozilla Push for AV1 Image Format Adoption, Beats JPEG and HEIC
Google and Mozilla, the companies behind the Chrome and Firefox cross-platform web-browsers; are pushing for the adoption of a new web image format to replace the ageing and inefficient JPEG, and the license-ridden HEIC. The two companies are leading a consortium of Internet businesses, called the Alliance for Open Media, to push for the proliferation and standardization of the new AV1 image file format. Early testing shows AV1 files to be 15 percent smaller than HEIC for comparable quality, which in turn promises half the file-size of JPEG for comparable quality. Apple uses HEIC as the default image file format for iOS and MacOS, while JPEG, PNG, and GIF continue to be the dominant web image formats, and have been prevalent for over two decades now.
"It seems downright silly that we're still relying on compression tech from 20 years ago," said Kelly Thompson, general manager at 500px, a photo sharing and sales site. "The equipment we're using to capture and display images is now exceeding JPEG's upper limits." JPEG is not just inefficient, but also has severe color palette limitations, and lack of support for transparency. Adoption of newer image file formats could significantly reduce Internet bandwidth usage benefiting both end-users running on slower/metered connections; and for infrastructure providers, such as ISPs.
"It seems downright silly that we're still relying on compression tech from 20 years ago," said Kelly Thompson, general manager at 500px, a photo sharing and sales site. "The equipment we're using to capture and display images is now exceeding JPEG's upper limits." JPEG is not just inefficient, but also has severe color palette limitations, and lack of support for transparency. Adoption of newer image file formats could significantly reduce Internet bandwidth usage benefiting both end-users running on slower/metered connections; and for infrastructure providers, such as ISPs.