Tuesday, February 13th 2018
Imitation is The Sincerest Form of Flattery... That Colorful Can Show EVGA?
As I was scouring the Internet and usual places for news stories to share on our beloved TechPowerUp!, I came across an unsuspecting link that triggered my "Oh no, they didn't" sensors. The story title, as posted on Reddit: "Chinese brand Colorful's "about" page is literally copied and pasted from EVGA's." I was torn, right there and then, by the "Oh no they didn't" reaction and a slight pinprick towards the "Of course they did" catharsis. And then I went to the "About" sites for both companies. I read, re-read, and re-re-read each company's "About Us" statement. The result was a warm, fuzzy feeling of incredulity and laughter.
Not only did Colorful copy and paste EVGA's About page, they... Introduced some grammatical and spelling errors as well. I believe I know how this might have happened: an intern at Colorful, tasked with thinking up a glorious, customer-centric "About Us" page, got tired of his company's policy of not allowing workers to play PUBG on the company computers and graphics cards (remember, Colorful dominates this PUBG market). As a way to get back at Colorful, he devised a devious way of getting revenge: subjecting Colorful to the Internet's scrutiny. His tools: copy, paste, and some strategically placed deletes and extra letters to add insult to injury. If I were a Colorful customer, I'd start claiming my "24/7 tech service, 90 day Step-Up program". Just don't go over to the headquarters mentioned in Colorful's "About Us" page. The EVGA employees you encounter there might not find your move very amusing. We, however, do. Oh yes we do.
Sources:
Reddit user @dweller_12, Colorful About Page, EVGA About Page, Goodreads
Not only did Colorful copy and paste EVGA's About page, they... Introduced some grammatical and spelling errors as well. I believe I know how this might have happened: an intern at Colorful, tasked with thinking up a glorious, customer-centric "About Us" page, got tired of his company's policy of not allowing workers to play PUBG on the company computers and graphics cards (remember, Colorful dominates this PUBG market). As a way to get back at Colorful, he devised a devious way of getting revenge: subjecting Colorful to the Internet's scrutiny. His tools: copy, paste, and some strategically placed deletes and extra letters to add insult to injury. If I were a Colorful customer, I'd start claiming my "24/7 tech service, 90 day Step-Up program". Just don't go over to the headquarters mentioned in Colorful's "About Us" page. The EVGA employees you encounter there might not find your move very amusing. We, however, do. Oh yes we do.
27 Comments on Imitation is The Sincerest Form of Flattery... That Colorful Can Show EVGA?
Besides, no-one really reads these pages, so why waste time and effort on it when you can plagiarise?
I find this just hilarious tbh, kudos of Colorful, even copied the same locations at the end XD
Typically the people assigned with the job of writing these website contents never had sufficient training for English. Reliable information on company websites doesn't appear to be have high priority in Chinese businesses.
Look at all the western companies that sell themselves to Chinese companies for money.
This is why they produce an unusual rate of garbage-like websites/ads/etc.
Back then, there was a slogan from chairman Mao, "The more knowledge one has, the more anti-revolutionist he is". Intellectuals were classified as "shitty ninth-rate scums" (plain translation). There were nine class of people communist China purged, and intellectuals were the lowest ninth.
And 40 years later, the children back then is in power now.
I don't understand why you mention maglev, they are considered a huge waste of taxpayer's money within China.
GE, Siemens, and the likes are competent enough to keep their core technology as trade secrets, otherwise things would have become very ugly already. If you want some examples of ugly, just look at those Taiwanese display panel manufacturers.
If there is no benefit to innovation, humans will take the path of least resistance.
Maglevs are a huge export opportunity, China has also bagged high speed rail contracts in many places around Asia probably on the back of stolen tech. It might not be Maglev everywhere else, but Maglev itself is quite a huge leap in tech.
but on topic :) This is a fine example of why my gut feeling is probably right a lot of the time ie colourful came on the scene a few years ago my head said colourful ,,,,wtf kinda just trying to shine to a western market all wrong kinda name is that , now i know ,middle management ruleing the waves as ever in a, just do it style with many a bent over lacky just polishing his arse cheeks , that's the only excuse besides comedy employee revenge i can see being a reality.
iPaste
iFail
in case someone out there somehow still has any interest in real journalism:
1) it appears that archive.org has a copy from feb11 web.archive.org/web/20180211074745/https://en.colorful.cn/channels/56.html while the current page has actual text about igame... i am unclear on how old the page is supposed to be, maybe it recently launched & that's why it was noticed?
2) contextually the copied text doesnt even make sense as it was on the igame page, almost as if it was a placeholder for someone that doesnt know about 'lorem ipsum', there is already an about colorful page which has their company history (correct on archive)
so then, placeholder? prank? disgruntled? it's not like management should wake up to that news, colorful was not making 'sorny polystations', they have been legitimately making rgb fueld gamer stuff for china