Tuesday, February 13th 2018

Imitation is The Sincerest Form of Flattery... That Colorful Can Show EVGA?

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As I was scouring the Internet and usual places for news stories to share on our beloved TechPowerUp!, I came across an unsuspecting link that triggered my "Oh no, they didn't" sensors. The story title, as posted on Reddit: "Chinese brand Colorful's "about" page is literally copied and pasted from EVGA's." I was torn, right there and then, by the "Oh no they didn't" reaction and a slight pinprick towards the "Of course they did" catharsis. And then I went to the "About" sites for both companies. I read, re-read, and re-re-read each company's "About Us" statement. The result was a warm, fuzzy feeling of incredulity and laughter.

Not only did Colorful copy and paste EVGA's About page, they... Introduced some grammatical and spelling errors as well. I believe I know how this might have happened: an intern at Colorful, tasked with thinking up a glorious, customer-centric "About Us" page, got tired of his company's policy of not allowing workers to play PUBG on the company computers and graphics cards (remember, Colorful dominates this PUBG market). As a way to get back at Colorful, he devised a devious way of getting revenge: subjecting Colorful to the Internet's scrutiny. His tools: copy, paste, and some strategically placed deletes and extra letters to add insult to injury. If I were a Colorful customer, I'd start claiming my "24/7 tech service, 90 day Step-Up program". Just don't go over to the headquarters mentioned in Colorful's "About Us" page. The EVGA employees you encounter there might not find your move very amusing. We, however, do. Oh yes we do.
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