Tuesday, February 13th 2018

Imitation is The Sincerest Form of Flattery... That Colorful Can Show EVGA?

As I was scouring the Internet and usual places for news stories to share on our beloved TechPowerUp!, I came across an unsuspecting link that triggered my "Oh no, they didn't" sensors. The story title, as posted on Reddit: "Chinese brand Colorful's "about" page is literally copied and pasted from EVGA's." I was torn, right there and then, by the "Oh no they didn't" reaction and a slight pinprick towards the "Of course they did" catharsis. And then I went to the "About" sites for both companies. I read, re-read, and re-re-read each company's "About Us" statement. The result was a warm, fuzzy feeling of incredulity and laughter.

Not only did Colorful copy and paste EVGA's About page, they... Introduced some grammatical and spelling errors as well. I believe I know how this might have happened: an intern at Colorful, tasked with thinking up a glorious, customer-centric "About Us" page, got tired of his company's policy of not allowing workers to play PUBG on the company computers and graphics cards (remember, Colorful dominates this PUBG market). As a way to get back at Colorful, he devised a devious way of getting revenge: subjecting Colorful to the Internet's scrutiny. His tools: copy, paste, and some strategically placed deletes and extra letters to add insult to injury. If I were a Colorful customer, I'd start claiming my "24/7 tech service, 90 day Step-Up program". Just don't go over to the headquarters mentioned in Colorful's "About Us" page. The EVGA employees you encounter there might not find your move very amusing. We, however, do. Oh yes we do.
Sources: Reddit user @dweller_12, Colorful About Page, EVGA About Page, Goodreads
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27 Comments on Imitation is The Sincerest Form of Flattery... That Colorful Can Show EVGA?

#1
Vayra86
"kn00tcn said:
why is this particular 'news' post written like a trashy gossip blog?

in case someone out there somehow still has any interest in real journalism:

1) it appears that archive.org has a copy from feb11 https://web.archive.org/web/20180211074745/https://en.colorful.cn/channels/56.html while the current page has actual text about igame... i am unclear on how old the page is supposed to be, maybe it recently launched & that's why it was noticed?

2) contextually the copied text doesnt even make sense as it was on the igame page, almost as if it was a placeholder for someone that doesnt know about 'lorem ipsum', there is already an about colorful page which has their company history (correct on archive)

so then, placeholder? prank? disgruntled? it's not like management should wake up to that news, colorful was not making 'sorny polystations', they have been legitimately making rgb fueld gamer stuff for china
Because its trashy gossip, the news value of this article is... well. LOW - non-existant. Its mostly just funny.
Posted on Reply
#2
kn00tcn
"Vayra86 said:
Because its trashy gossip, the news value of this article is... well. LOW - non-existant. Its mostly just funny.
it is up to the audience to laugh or be disappointed or be shocked or write a letter to the company or repeat what everyone else already said multiple times, not the reporter

it sounds like there needs to be a section for entertaining content
Posted on Reply