Monday, February 26th 2018

NVIDIA to Unveil "Ampere" Based GeForce Product Next Month

NVIDIA prepares to make its annual tech expo, the 2018 Graphics Technology Conference (GTC) action-packed. The company already surprised us with its next-generation "Volta" architecture based TITAN V graphics card priced at 3 grand; and is working to cash in on the crypto-currency wave and ease pressure on consumer graphics card inventories by designing highly optimized mining accelerators under the new Turing brand. There's now talk that NVIDIA could pole-vault launch of the "Volta" architecture for the consumer-space; by unveiling a GeForce graphics card based on its succeeding architecture, "Ampere."

The oldest reports of NVIDIA unveiling "Ampere" date back to November 2017. At the time it was expected that NVIDIA will only share some PR blurbs on some of the key features it brings to the table, or at best, unveil a specialized (non-gaming) silicon, such as a Drive or machine-learning chip. An Expreview report points at the possibility of a GeForce product, one that you can buy in your friendly neighborhood PC store and play games with. The "Ampere" based GPU will still be based on the 12 nanometer silicon fabrication process at TSMC, and is unlikely to be a big halo chip with exotic HBM stacks. Why NVIDIA chose to leapfrog is uncertain. GTC gets underway late-March.
Source: Expreview
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78 Comments on NVIDIA to Unveil "Ampere" Based GeForce Product Next Month

#1
Fluffmeister
I for one, just enjoy the term "milk".

Founders, Frontiers... Pioneers who gives a shit. Bunch of drama queens.
Posted on Reply
#2
GrandLine
so, they gonna release 2 brands for each segment : GeForce for Gamers and Turing for Miners, right?
since miners have their own card, I hope gaming cards prices could be back to normal (close to MSRP).
but the problem is, could Nvidia or retailers prevent Miners from buying GeForce cards?
I imagine something like, the card will be burnt if used for mining in xx hours :lol:
Posted on Reply
#3
RH92
Vya Domus said:
:roll:

Sometimes I wish there was a fanboy tag under someone's name so that I know when to not waste my time trying to discuss something.

My bad , it should have been obvious to me from the very beginning but hey.
Sure owning an R5 1600 and an R9 290 before that makes me clearly an Nvidia fanboy right ?

I mean i dont mind you when you are short of logical arguments obviusly thats the only thing left for peoples like you nowadays .

Talking about fanboys, have a nice day sir !!!

kruk said:
Lol. Are you aware you are talking about a company that takes any chance it can to milk people (G-Sync, Founders Edition)?

There is shortage in supplies (RAM) and massive demand for GPUs on the market. They are not dumb and will most certainly raise the MSRP, and MSRP is only the tip of the iceberg. I would be surprised if next gen GPUs won't cost at least as much as Pascal does now ($100+ over MSRP) when they hit the market. Unless ... they are artificially crippled at mining ...
First of all peoples just need to stop with this milking meme . Not only this is a childish argument but it shows a luck of constructive arguments . Do you think AMD or Intel or any other big company don't milk their customers ? Yeah let me laugh .

Now this being said and even considering Nvidia does everything to "milk" their customers as you like to say , how is this contradicting my argument ? The ultimate goal for Nvidia is to sell more cards . Yes or No ? The answer is obviusly yes so let me tell you that you dont sell more cards by making them less available .It simply doesnt make sense. Of course im not expecting them to sell at Pascal MSRP for some of the reasons you mentioned but im not expecting them at astronomical prices neither since it will make litle sense . Why sell only few cards at very high price compared to last gen price when you can sell tons of those at a still higher but non the less reasonable price ( +50$ compared to last gen MSRP looks reasonable ).

I mean it's not like peoples had the same stupid arguments before Pascal launch saying prepare to pay Titan (Maxwell) pricetag for the xx80 part yet 1080 MSRP ended up being only 50$ more than 980 ones .

You have to keep in mind that GPU's cost as much as they do today mainly because of 3rd party retailers not GPU manufacturers .Infact GPU manufacturers gain litle to nothing from this situation . Its not a belief it's a fact related by serius tech channels like Gamer Nexus .

Making two lines of a similar product to adress both gaming and mining markets makes indeed much sense and it will allow to Nvidia to sell tons of cards while keeping a reasonable price at least for the gaming part of things .

Am i saying this is what's going to happen ? ABSOLUTELY NOT. Im just giving my opinion on what seems to be an easy win for them .
Posted on Reply
#4
kruk
RH92 said:
I mean it's not like peoples had the same stupid arguments before Pascal launch saying prepare to pay Titan (Maxwell) pricetag for the xx80 part yet 1080 MSRP ended up being only 50$ more than 980 ones .
1080 launched in two versions which were 50$ and 150$ above 980 MSRP or did you forget that? The only nice surprise was the 1080 Ti price which was way lower than I expected. I'm just saying if there is a way to pump up the prices, they will do it. Any company does this. Their commitment to PC gamers is only PR bs and you really shouldn't take it seriously.

RH92 said:
You have to keep in mind that GPU's cost as much as they do today mainly because of 3rd party retailers not GPU manufacturers .Infact GPU manufacturers gain litle to nothing from this situation .
And that's why the MSRP will go up. Why should the $$$ go to retailers and not chip makers/manufacturers?
Posted on Reply
#5
jabbadap
GrandLine said:
so, they gonna release 2 brands for each segment : GeForce for Gamers and Turing for Miners, right?
since miners have their own card, I hope gaming cards prices could be back to normal (close to MSRP).
but the problem is, could Nvidia or retailers prevent Miners from buying GeForce cards?
I imagine something like, the card will be burnt if used for mining in xx hours :lol:
Well card for miners should be cheaper and efficiency for mining should be higher. Or some sort of multi gpu/mpu card with crazy perf/W and perf/$ for mining. I don't think they even try to prevent miners from buying gaming cards, but offering much better option for that task might or might not work(The main obstacle will be resale value for mining only card).
Posted on Reply
#6
Fluffmeister
RH92 said:
Based on ? ....... Yeah NONSENSE !!! The 250-350 price range is where GPU's sell the most and Nvidia knows this better than everyone since 1060's are outselling everything .

Worst case scenario the new XX60 will cost around +50$ compared to 1060 MSRP and honestly if Ampere (or whatever the next gen is called ) follows the trend created by Pascal ( 1060 = 980 ) well im ok paying 350-400 bucks for 1080 perf or more knowing 1080's here in France cost as much as 800+ euro .
Man that would be really cruel if AMDs latest and greatest is reduced to competing with xx60 tier cards.
Posted on Reply
#7
bug
jabbadap said:
Well card for miners should be cheaper and efficiency for mining should be higher. Or some sort of multi gpu/mpu card with crazy perf/W and perf/$ for mining. I don't think they even try to prevent miners from buying gaming cards, but offering much better option for that task might or might not work(The main obstacle will be resale value for mining only card).
Don't forget to consider supply. Whatever you aim at miners, if you run out of stock, they'll just come back for our GPUs. To counter that, you'd need something that's small and you can build a bazillion units or something that mines so fast , it quickly put mining out of GPUs grasp.
Posted on Reply
#8
jabbadap
bug said:
Don't forget to consider supply. Whatever you aim at miners, if you run out of stock, they'll just come back for our GPUs. To counter that, you'd need something that's small and you can build a bazillion units or something that mines so fast , it quickly put mining out of GPUs grasp.
Yeah and easing supply using different memories for not taking resources from that side either. So maybe gddr5x/6 for gaming cards and gddr5 for mining card. Using hbm for either won't be very cost effective. Unless its some sort of socketed pcie card concept like 1-4 mpu(mining processing unit) sockets, whose takes some sort of XXXX cuda cores mpu with one stack of 8GB HBM2(yeah very cheap and with great supply :rolleyes:).
Posted on Reply
#9
Aquinus
Resident Wat-man
DeathtoGnomes said:
anyone taking out a 2nd Mortgage to buy the new volta cards? :rolleyes:o_O:rolleyes:
nVidia only accepts payment in organs. Your left kidney and part of your liver will do nicely.
Posted on Reply
#10
RH92
kruk said:
1080 launched in two versions which were 50$ and 150$ above 980 MSRP or did you forget that? The only nice surprise was the 1080 Ti price which was way lower than I expected.
No i didn't forget about 1080FE but you are intentionaly forgeting what happened next . Why did you get surprised by 1080Ti price ? Because they simply abandonned the FE business model ! 1070Ti came out next without a FE model to . So again based on what you believe they will repeat the same error on the next gen ??? Nothing .
kruk said:
Their commitment to PC gamers is only PR bs and you really shouldn't take it seriously.
See this is where you are totaly wrong !
Im taking nothing seriously (im only giving my opinion on what could be a good marketing strategy) since i have the intelectual maturity to admit that i could be wrong. Do you ?
Posted on Reply
#11
bug
RH92 said:
No i didn't forget about 1080FE but you are intentionaly forgeting what happened next . Why did you get surprised by 1080Ti price ? Because they simply abandonned the FE business model ! 1070Ti came out next without a FE model to . So again based on what you believe they will repeat the same error on the next gen ??? Nothing.
The only reason we got FE cards was AMD's failure to compete at the top. For better or worse, now there's Vega.
Posted on Reply
#12
RH92
Fluffmeister said:
Man that would be really cruel if AMDs latest and greatest is reduced to competing with xx60 tier cards.
Indeed . RTG is in a very bad position and thats not good for customers . The cruel thing here for me is that i dont see the situation improving anytime soon. RTG needs to make more efficient architectures in order to pull a "infinity fabric " the way AMD did with CPU's , i believe only then they will have a chance to come back . But on the other hand knowing that Nvidia has already those efficient architectures they could do the same thing ( they have already shown working on multi die design ) and extend even more their leadership.

So yeah i do believe this is a critical situation for RTG .
Posted on Reply
#13
lynx29
its honestly not doom and gloom imo. i just got a 1080 ti for only $110 over MSRP (including tax etc) direct from amazon http://www.nowinstock.net/computers/videocards/nvidia/gtx1080ti/ i used that website there. you just have to check it often and beat the miners to it is all. I'm willing to pay $110 over MSRP to just be done with my build and not worry about this crap anymore. can't wait for mining to die. i give it a year or two, eventually it will be more regulated than even gold and government will throttle its neck with Uncle Sam's hands. people underestimate the efficiency of government when it comes to messing the value of the dollar
Posted on Reply
#14
RH92
bug said:
The only reason we got FE cards was AMD's failure to compete at the top. For better or worse, now there's Vega.
Would like to agree but 1080Ti was the first card to abandon the FE model yet it lauched before Vega , so this cant be the only explanation .
Posted on Reply
#15
Liviu Cojocaru
RH92 said:
Would like to agree but 1080Ti was the first card to abandon the FE model yet it lauched before Vega , so this cant be the only explanation .
1080Ti had a FE version it's still on Nvidia's website but it's out of stock...
Posted on Reply
#16
bug
RH92 said:
Would like to agree but 1080Ti was the first card to abandon the FE model yet it lauched before Vega , so this cant be the only explanation .
Well, by the time Nvidia launched the 1080Ti, Vega was a known quantity (and supposedly just around the corner, but then it got pushed further away).
The other Pascals have enjoyed over a year unchallenged.

Also look at what happened to Xeons, once AMD couldn't compete in that market. Surely you can see the pattern.
Posted on Reply
#17
RH92
Liviu Cojocaru said:
1080Ti had a FE version it's still on Nvidia's website but it's out of stock...
You are confused .

We are talking about the FE business model ( +100$ over MSRP ) not the FE aka stock model per say . For 1080Ti there was only ONE MSRP value for both FE ( stock ) and custom models .
Posted on Reply
#18
Liviu Cojocaru
Ok, my bad :) the premium price of the FE was a stupid idea imo anyway
Posted on Reply
#19
kruk
RH92 said:
Indeed . RTG is in a very bad position and thats not good for customers . The cruel thing here for me is that i dont see the situation improving anytime soon. RTG needs to make more efficient architectures in order to pull a "infinity fabric " the way AMD did with CPU's , i believe only then they will have a chance to come back . But on the other hand knowing that Nvidia has already those efficient architectures they could do the same thing ( they have already shown working on multi die design ) and extend even more their leadership.

So yeah i do believe this is a critical situation for RTG .
Actually RTG is doing great. They managed to increase their GPU shipments market share by 8% Quarter to Quarter, and this probably doesn't even include the Raven Ridge APUs ... It appears their GPUs are efficient enough for the people buying them, but you are welcome to prove me otherwise.
Posted on Reply
#20
Vya Domus
kruk said:
Actually RTG is doing great.
Not in the eyes of the average fanboy who measures the success of these products by looking at some charts and checking whether or not their favorite color is at the top. Regardless of what is cruel and what isn't , matter of the fact is that AMD is making good money and will keep on developing new technologies for both of their divisions.
Posted on Reply
#21
RH92
Liviu Cojocaru said:
Ok, my bad :) the premium price of the FE was a stupid idea imo anyway
Agree .
Posted on Reply
#22
las
It's going to be interresting to see if the x70 is going to deliver around 1080 Ti perf.
Posted on Reply
#23
bug
las said:
It's going to be interresting to see if the x70 is going to deliver around 1080 Ti perf.
What I'm waiting for is passable 4k performance for x60. The next gen won't do that, so I'm not really waiting for anything this round.
Posted on Reply
#24
las
bug said:
What I'm waiting for is passable 4k performance for x60. The next gen won't do that, so I'm not really waiting for anything this round.
Personally I don't really care about mid-end cards. x70 is the bare minimum for me. Probably going x80 tho.
Posted on Reply
#25
Vayra86
Fluffmeister said:
Makes more sense for sure, it's been a year since the GTX 1080 Ti was unveiled after all.

Who knows, maybe time and Nvidia don't wait for the competition to show up.
They don't, Nvidia has seen what can happen to companies who slow down progress. The public opinion shifts rapidly and you may end up digging a hole you can never work your way out of (queue ATI/AMD, or any of the old GPU brands now gone)

Besides, the demand for a powerful 4K card is growing, so it'd be crazy not to cater to that because it represents the highest margin segment of the whole stack. And to do that, you need to move the whole stack forward. Another argument: Nvidia has a proven successful release and business model right now, why change it?
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