Monday, May 7th 2018

AU Optronics Sees Increased High-End Panel Demand, Naturally Increases Output

It's true, it seems: as time passes, technology becomes cheaper, the entry point becomes lower, more people can acquire more products, demand balloons, and supply tries to keep up. The fundamentals sine right through AU Optronics' choice to increase output on panels that are apparently flying from their inventory: high-end LTPS notebook panels, for one, are selling like hot cakes. The reason is simple: LTPS (low-temperature polycrystalline silicon) can better sustain higher resolution panels with higher vibrancy and accurate color reproduction, but deteriorates faster than IPS LCD panels. So, it serves two purposes (though they'll never tell you about the second): better specs and increased, built-in obsolescence: a traditional feature in the world of capitalism.

Besides LTPS, 4K panels have increased their momentum (planned adoption rates for 2018 are being set at 40%, 10% over 2017's 30% attachment rate), 75-85" panel sales have more than tripled since the beginning of 2018, and 8K panels will start being shipped (in relatively small volumes) in the first quarter of this year. AU Optronics has also increased fabrication of 240 Hz screens for manufacturers that then use their panels on premium products, such as Acer, Asustek Computer, BenQ, ViewSonic, AOC and Philips.
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