Friday, August 3rd 2018
Valve Reportedly Bringing Flash Sales Back from the Dead
It's been two years since Valve decided to take away the excitement of their flash sales out of the equation. The thought-process was that by having sales go uninterrupted from the beginning through to the end of each sale period would maximize chances of users being able to find it in their budgets - and in their time - more chances to purchase said games. However, one thing is for sure: that means that for users who see the sale in the first day, they've really seen it all.
Valve News Network's Tyler McVicker says the flash sales are returning in a different way now. This time, developers will be able to choose how long they want each game's flash sale to last: 6, 8, 10, or 12 hours, meaning Steam's front page will likely be updated every hour. This is both good and bad, as we've seen; however, it seems that Valve is erring towards the side of excitement and daily viewing of flash sales as being quantifiably better than the alternative. For one, I can see that users that see a flash sale are much more likely to do some impulse buys than if they know a sale will last for a long time. It's basic psychology here.
Valve News Network's Tyler McVicker says the flash sales are returning in a different way now. This time, developers will be able to choose how long they want each game's flash sale to last: 6, 8, 10, or 12 hours, meaning Steam's front page will likely be updated every hour. This is both good and bad, as we've seen; however, it seems that Valve is erring towards the side of excitement and daily viewing of flash sales as being quantifiably better than the alternative. For one, I can see that users that see a flash sale are much more likely to do some impulse buys than if they know a sale will last for a long time. It's basic psychology here.