Monday, September 25th 2017

NVIDIA Announces Availability of GeForce RTX 2070 Graphics Card - Cheapest Raytracing on October 17th

NVIDIA today announced official availability dates for what will forever be engraved in history as "the cheapest Turing" option - which contrary to what that might lead you to expect, isn't cheap at all. NVIDIA's RTX 2070 graphics card will be available starting October 17th, bringing the benefits of raytracing acceleration to a much lower price-point than the already-launched RTX 2080 and RTX 2080 Ti graphics cards.

That said, the RTX 2070 will still retail for $499 - a full $120 higher than NVIDIA's last-gen GTX 1070, and that's not counting what's being less-than-amicably called the "NVIDIA tax", which brings Founders' Editions pricing of the graphics cards up to $599, and allows AIB to increase pricing of their own designs up to that level - or higher. It's not a cheap option - especially considering how the RTX 2070 is now being built in the TU106 silicon, a smaller counterpart to the full-fledged TU104, and in contrast to the previous GTX 1070, which was built from the same chip as the GTX 1080).
Sources: NVIDIA Twitter, via Videocardz
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63 Comments on NVIDIA Announces Availability of GeForce RTX 2070 Graphics Card - Cheapest Raytracing on October 17th

#2
dj-electric
"Shop starting at 499$".
No, It doesn't.

Where are the 699$ RTX 2080s, NVIDIA?
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#3
TheLostSwede
I just hope no-one's in a rush to buy these new cards and that the stock sits on the shelves for a very long time, so they're forced to drop the price.
Yes, I fully understand that it's expensive to develop and make these things and it's only getting more and more expensive, but there's a limit to how much you can charge for what it supposed to be largely mass market consumer products. Over the past two years, just about every component has gotten more expensive, by a huge margin. The only exception seems to be SSDs which were expected to increase in price, but didn't, due to some actual competition in the market. It's getting a bit sickening to be honest.
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#4
DeathtoGnomes
initial offering msrp price is a bit high, so maybe sales prices will come down $120.
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#5
ssdpro
I can't see the prices dropping. No one seems to have come to grips that this may be the new normal. Certain powerful influences in the world have made producing these things more expensive than ever. At a time we may have had bona fide competition for higher performance at lower prices someone comes along and tosses billion dollar tariffs on tech.
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#6
xorbe
Who is going to buy 2070 at $599 when the faster 1080Ti can be had for less? There's plenty of 2080 stock still. 2070 is going to just sit around and pile up. Should be $449 max realistically. 2080 Ti is only selling because there's pent up deep-pocket demand for driving 4K and VR headsets. Below the halo card is a different segment, but the pricing is too steep. I have a 2080Ti on order for my godbox, and I'd like to replace the card in my other lesser machine, but I'm not willing to pay for 2070 or 2080. The other box will use 1080 FE until price/perf comes down further. I'd buy 2070 at $449 but not $599, not happening.
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#7
Vayra86
ssdpro said:
I can't see the prices dropping. No one seems to have come to grips that this may be the new normal. Certain powerful influences in the world have made producing these things more expensive than ever. At a time we may have had bona fide competition for higher performance at lower prices someone comes along and tosses billion dollar tariffs on tech.
Power influences in the world? This has literally nothing to do with that. The market is what it is regardless; the cost of production hasn't really gone up at all, the die itself is just too massive and there is no competitor.
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#8
WikiFM
Extrapolating the performance seen in 2080, I think that 2070 will be just a little faster than 1080 but for $600 at least. I think the perf/dollar ratio will be worse than 2080, and much worse than 1080($480) or 1080 ti($700).
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#9
TheLostSwede
Vayra86 said:
Power influences in the world? This has literally nothing to do with that. The market is what it is regardless; the cost of production hasn't really gone up at all, the die itself is just too massive and there is no competitor.
Actually, that's not quite correct. TSMC is most likely charging more due to the fact that more and more companies manufacture with them, which means they have less and less spare capacity. With increased demand, they're going to charge more. Obviously they'd prioritise long term customers, but at the same time, I doubt they'll be giving out any discounts.
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#10
Vayra86
TheLostSwede said:
Actually, that's not quite correct. TSMC is most likely charging more due to the fact that more and more companies manufacture with them, which means they have less and less spare capacity. With increased demand, they're going to charge more. Obviously they'd prioritise long term customers, but at the same time, I doubt they'll be giving out any discounts.
That is just the market - not 'power influences'. Demand is high so prices rise across the board. That has literally nothing to do with Turing or Trump's petty trade war.
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#11
TheLostSwede
Vayra86 said:
That is just the market - not 'power influences'. Demand is high so prices rise across the board. That has literally nothing to do with Turing or Trump's petty trade war.
You said that the cost of production hasn't really gone up, which is what I commented on. As for the "trade war", well, that doesn't affect TSMC, as they don't manufacture in China, or at least not the PRC, but rather the ROC/Taiwan.
The cost of production, has as I pointed out, most likely increased due to increased demand on TSMC's production capacity. They have a finit production capacity for each node after all.
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#12
Assimilator
Raevenlord
... the previous GTX 1070, which was built from the top-of-the-line chip).
Bro, do you even GP104? Which was not the top-of-the-line chip, see GP102 for that.
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#13
the54thvoid
Yikes about the price. Defenders can defend it but really, it's a terrible price when RTRT is only vaguely tenable on a 2080ti.

No, this time, as an avid Nvidia buyer, spending oodles of cash on their products, I'm calling this a bust. I'm not gonna buy AMD either, they're dead in the water for me as well. This round I feel obligated to stick with Pascal.
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#14
Assimilator
the54thvoid said:
Yikes about the price. Defenders can defend it but really, it's a terrible price when RTRT is only vaguely tenable on a 2080ti.

No, this time, as an avid Nvidia buyer, spending oodles of cash on their products, I'm calling this a bust. I'm not gonna buy AMD either, they're dead in the water for me as well. This round I feel obligated to stick with Pascal.
As a cheapskate I look at it as a glass half full scenario: all the suckers paying a premium for Turing are gonna be flogging their Pascal cards, so maybe I get to pick up a second-hand 1080 Ti for dirt. Ray tracing is definitely a killer app, but I'm happy to wait until when the horsepower and the games are actually there, i.e. the generation after Turing.
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#15
lexluthermiester
荷兰大母猪 said:
According to the review of RTX 2080 by myself
https://mp.weixin.qq.com/s/H9WonnVRDqBeWr1q4hAmMA
It is disappointed. It doesn’t reach the expected performance but with an extremely high price.
And yet all pre-orders are sold out. NVidia knows their audience. The 2070 will sell well. For those who can't or won't afford the 20x0 series, they'll just get a 10x0 for the dropping prices. It's a very good time to be in the market for a GPU.
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#16
ppn
The performance of 2080 is only 14-20% better than 2070 beats 1080TI. the same memory rops as 2080 therefore performance ratio is more like GTX 760/680. So 2070 can sell at 600$ for real. That PCiE power better not be cable extender soldered on the short PCB like on 1060 FE. hilarious.
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#17
JalleR
Have you seen the Reviews ? 2080 is 8% higer than 1080ti FE so no the 2070 will not be on pair with the 1080ti
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#18
TheTechGuy1337
Look at nvidia becoming the new Intel....rofl. Welcome to the quad core days of intel past. Christmas puns are coming early this year.
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#19
looniam
lexluthermiester said:
And yet all pre-orders are sold out. NVidia knows their audience. The 2070 will sell well. For those who can't or won't afford the 20x0 series, they'll just get a 10x0 for the dropping prices. It's a very good time to be in the market for a GPU.
i'm sorry but it will take more to convince me that waiting two+ years for the previously overpriced gen to come down to reasonable levels as a good time. one can blame the mining craze, ram prices, or whatever but, here we are.
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#20
xorbe
lexluthermiester said:
all pre-orders are sold out
Only for the 2080 Ti. There will be plenty of 2070 everywhere.
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#21
matar
Nvidia come on I remember when 499 was the highest that money can buy a video card I was one of those that use to upgrade to every gen because also back them price was way better and DX requirements made me do it now its 1200 and DX11 can support DX12 and DX11 has been since GTX 400s so do not expect all of us just to upgrade anytime like before because prices are getting outrages its not like every one can burn 500 to 1200 for an RTX looks and for an extra 10fps to me if my gpu can play any game and no DX hardware lacks why upgrade so if you want us to upgrade give us a trade your old gpu and pay the difference.
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#22
lexluthermiester
ppn said:
The performance of 2080 is only 14-20% better than 2070 beats 1080TI.
You can not possibly know that. Reviews showing performance have not been released yet because of NDA/Embargo. Clam up.
Posted on Reply
#23
R-T-B
lexluthermiester said:
You can not possibly know that. Reviews showing performance have not been released yet because of NDA/Embargo. Clam up.
UH... yeah they have. Embargo ended.

Or did you mean the 2070?
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#24
jabbadap
the54thvoid said:
Yikes about the price. Defenders can defend it but really, it's a terrible price when RTRT is only vaguely tenable on a 2080ti.

No, this time, as an avid Nvidia buyer, spending oodles of cash on their products, I'm calling this a bust. I'm not gonna buy AMD either, they're dead in the water for me as well. This round I feel obligated to stick with Pascal.
Well yeah. Chip size of this is humongous 445mm² and it uses 256bit bus thus 8 mem chips. So it is not cheap to produce in any way. I would actually compare this more to gp104 than gp106 because of size and memory configuration. Expected performance will be more close to gtx1080ti than gtx1080. I did a bit approximation of performance by comparing gtx1070ti to gtx1070 and then using the same performance difference between rtx2080 vs rtx2070. So here is the result added on tpus performance chart:

Nvidia needs to make die shrink to make Turing more affordable that is for sure. Now they have three chips, which are all size of high end class gpu.
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#25
WikiFM
Performance difference seems little between 2070 and 2080 according to you @jabbadap, is actually less than between 1070 and 1070 ti, which I think will be otherwise, specially if it could exist a 2070 ti in the future.
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