Friday, June 21st 2019

Intel to Cut Prices of its Desktop Processors by 15% in Response to Ryzen 3000

Intel is embattled in the client-segment desktop processor business, with AMD's imminent launch of its 3rd generation Ryzen desktop processors. Intel's 9th generation Core processors may lose their competitiveness to AMD's offerings, and are expected to get relieved by the company's "Ice Lake" desktop processors only in 2020. Until then, Intel will market its processors through price-cuts, promotions, bundles, and focusing on their gaming prowess. The company will refresh its HEDT (high-end desktop) processor lineup some time in Q3-2019. According to Taiwan-based industry observer DigiTimes citing sources in the motherboard industry, Intel's immediate response to 3rd generation Ryzen will be a series of price-cuts to products in its client-segment DIY retail channel.

According to these sources, prices of 9th generation Core processors could be cut by a minimum of 10 percent, and a maximum of 15 percent, varying by SKUs. This could see prices of popular gaming/enthusiast SKUs such as the Core i9-9900K, the i7-9700K, and the i5-9600K, drop by anywhere between $25 to $75. AMD is launching the Ryzen 9 3900X to compete with the i9-9900K, the Ryzen 7 3800X to compete with the i7-9700K, and the Ryzen 5 3600X to take on the i5-9600K. The three SKUs, according to AMD's internal testing, match the Intel chips at gaming, and beat them at content-creation tasks. At the heart of 3rd generation Ryzen processors is AMD's new Zen 2 microarchitecture, which brings significant IPC gains. AMD is also increasing core-counts on its mainstream desktop platform with the introduction of the Ryzen 9 family of 12-core and 16-core processors in the AM4 package.
Source: DigiTimes
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176 Comments on Intel to Cut Prices of its Desktop Processors by 15% in Response to Ryzen 3000

#2
Dammeron
Here we go... #RyzenEffect. :)
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#4
londiste
15% price cuts would effectively move the Intel CPUs down a notch in AMD's comparisons.
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#5
ShurikN
Intel and price-cuts... I'll believe it when I see it.
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#6
LemmingOverlord
ShurikN, post: 4067951, member: 140585"
Intel and price-cuts... I'll believe it when I see it.
Agreed. If it does happen it means some deep changes are happening at Intel. Price cuts are in the company's ten commandments, "Thou Shalt Not Lower Prices of Thine CPUs"
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#7
laszlo
if they reverse the numbers they had a chance to sell more ...
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#9
Mamya3084
I'll believe it when I see it, even old stock 8700k are still retail price.
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#11
kapone32
Too little too late.....for now. I am sure Intel will come back but I really do not see it happening anytime soon.
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#12
svan71
LemmingOverlord, post: 4067954, member: 96324"
Agreed. If it does happen it means some deep changes are happening at Intel. Price cuts are in the company's ten commandments, "Thou Shalt Not Lower Prices of Thine CPUs"
Its below Thou shalt not have any god before profit and Thou shall bear false witness against thy neighbor AMD.
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#13
TheLostSwede
I thought Intel had a CPU shortage and the price of several of their SKUs are already much higher than MSRP, so how is lowering prices going to help them to be competitive, if there's no stock in the channel?

Also, so many religious people at TPU today...
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#14
kapone32
TheLostSwede, post: 4067973, member: 3382"
I thought Intel had a CPU shortage and the price of several of their SKUs are already much higher than MSRP, so how is lowering prices going to help them to be competitive, if there's no stock in the channel?

Also, so many religious people at TPU today...
The CPU shortage as i understand is more in the mobile and laptop markets than the desktop.
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#15
Mamya3084
TheLostSwede, post: 4067973, member: 3382"
I thought Intel had a CPU shortage and the price of several of their SKUs are already much higher than MSRP, so how is lowering prices going to help them to be competitive, if there's no stock in the channel?
"Massive price drop. 9900K, $189. Out of stock."
It'll just be a static Jpeg on all sites.
It's "Technically" on sale ;-)
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#16
ratirt
What's the point of price cuts when there is nothing to buy? It's only good for statistics and bragging that Intel did cut the price but people can't get the CPU for that price cause it's all out :P
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#17
londiste
At least in Europe Intel CPUs are in stock.
Looking at prices, right now there are 9600K for 240€, 9700K for 375€, 9900K for 490€, all available right now for what seems to be MSRP.
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#18
B-Real
To be competitive agains newest Ryzen CPUs, they needed to cut prices by at least 25%. Higher power consumption, older technology. And AMD has their Zen+ and Zen models that are much cheaper and can have further price cut too. And there is the 3700X for $300, which I think can be OCd to 3800X level.
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#19
steve360
They can slash prices down as much as they want and I still wouldn't buy their rubbish.

AMD will be getting my money.

Intel wouldn't be in such a bad situation had they not been asleep at the wheel. They only have themselves to blame.
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#20
B-Real
londiste, post: 4067940, member: 169790"
15% price cuts would effectively move the Intel CPUs down a notch in AMD's comparisons.
9900K would sell for $425, while there is a $400 3800X which is on par with single thread and better in multi-thread with less power consumption. And don't forget there is the 3700X for $300, which is probably capable of 3800X performance when OCd.
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#21
Metroid
This was expected. Intel will not be selling cheaper because AMD want a high margin profit. If AMD tomorrow prices 3700x at $200 then the 9900k will be sold at that price level, coming next month, i already can see 9900k for around $330 or less.
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#22
atomek
They should cut at least 30-40% to be competetive against new Ryzens. I was loyal to intel for 15 years, my last AMD was 386, now I'm switching again to AMD, as Intel is loosing performance each time new vulnerability is found - Intel is being hit much harder.
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#23
EarthDog
TLDR...is this how the thread went?

1. Zomg the sky is falling
2. Zomg I'll believe it when I see it
3. Zomg not enough, cut moar
4. Zomg its losing performance (was losing spelled right?)
5. Zomg if they just kept putting nails in the amd coffin

A quick glance to newegg shows their current lineup in stock. It also shows 9900k at 499 (on sale)... lower than its 549 msrp (which it was last week before I left on vacation). Surely it's not like that everywhere, but at least in one of the largest markets and largest etailer, it's there just now. So is 9600k (in stock on sale lower than msrp), 9700k, etc.

Anyway.... I have a feeling this wont be enough... but it's a good sign for consumers. Thanks amd for making something worthwhile!
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#24
lexluthermiester
LemmingOverlord, post: 4067954, member: 96324"
Agreed. If it does happen it means some deep changes are happening at Intel. Price cuts are in the company's ten commandments, "Thou Shalt Not Lower Prices of Thine CPUs"
Complete rubbish! Intel, AMD and back-in-the-day, VIA and Cyrix all played the performance/price balancing game.. Intel and AMD are still doing it. This is just Intel responding to AMD's recent advances. IMHO, the price cuts have come very late.
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