Thursday, August 8th 2019

Console Makers, Publishers Agree to Disclose Loot Box Odds for "Ethical Surprise Mechanics"

We've been covering the loot box controversy for a while on TechPowerUp now. Independently of which side of the fence you're on - that loot boxes are akin to gambling and thus unethical in some of their implementations, or just cold to the entire issue - it's likely good news for everyone that these so-called "surprise mechanics", as they've been called, will now see their odds being disclosed by console makers and publishers.

The commitment has come out of an agreement between the Entertainment Software Association (ESA) and major publishers and console makers such as Microsoft, Sony, Nintendo, Ubisoft, Electronic Arts, Bethesda WB Interactive Entertainment, Take-Two Interactive, Activision Blizzard, Bandai Namco Entertainment, and Wizards of the Coast (not all of them are listed here), struck while in a loot box workshop with the Federal Trade Commission (FTC).

A big part of this change will come from console makers, who will enforce new platform-wide policies regarding loot box marketing and implementation on their platforms. It's expected that these changes will come into effect sometime next year - which could coincide with the new generation of consoles from at least Microsoft and Sony. It remains to be seen if profits from loot boxes remain the same after gamers see the odd for that uber-mega-mythical item they're chasing stands at 0.000369587% per box.
Source: Forbes
Add your own comment

40 Comments on Console Makers, Publishers Agree to Disclose Loot Box Odds for "Ethical Surprise Mechanics"

#26
Vario
RenaldThe fact that you said "has no place in video games", is because you're attached to it, and these gamblers are somehow ruining your game experience (less content, more skin, display bug, etc.) ; and you should, it's a normal reaction.
The issue for many is that the actual core gameplay such as plot, characters, level, balance, art design, etc of most modern games have been reduced in quality due to the content creation being refocused on microtransaction gambling. Companies generate more revenue from gambling than they do from selling quality games. It was bad during free to play / pay to win, but it has become worse now that it is free to lose / gamble to win. I personally have lost interest in playing games.
Posted on Reply
#27
ypsylon
Well from my personal experience. Playing World of Warships and of course Ethical Surprise Mechanics is very strong in this one. Who the heck created that (ridiculous) euphemism? Should get at least Pulitzer or even Nobel in literature. :D

Sorry won't explain everything -as it would simply take too much time and space- for those who don't play WoWs. Take ships in early access when new line is released. You can unlock mission for 4 ships (right now there is French DD arc running). As you move up from Tier 5 to 8, chance of obtaining the mission for a ship drop dramatically. For first ship it's in the region of 3% and oh well most folks should get at least one (emphasis on word: -most-). Gaining additional missions is border line impossibility. There are people who spend $$$/$$$$ to get all ships in early access but it was proven time and time again that unlocking that final ship requires well over 200 containers (each cost 2.7 Euro). Of course there are folks who won millions of doubloons (in game currency) in Ranked and Clan Wars. I have nothing against about spending that to buy containers (or getting 5th early access ship - Mogador for 30000 :eek: - cough, cough, madness, cough, cough, it'll be for (free)XP & credits in 2 months time). I have nothing about people spending cash to get this illusory ships - their money. It just shows beautifully how to exploit people desires. While I've returned to WoWs about 3 months ago I leaned alot in previous stint where not to spend (and man I was sucked bad, overspend by the -long-tonnes, I had to leave).

In last two years there were multiple ship lines released, it's obvious that RNG got progressively worse. While majority of players could unlock for example 3 or 4 French BB last year from free containers for doing game missions, with UK DDs 7-8 months later it was just ridiculous - many folks presented proofs of buying well in excess of 200 containers and not getting all 4 ships.

Wargaming certainly noticed that they've lost close to half of player base in space of last 8 months (catchphrase: CV re-work) so they adjusted chances accordingly. Instead 38-40k people (on EU server) at peak weekend times pre CV-rework, there is now like 23, 24k, 25k sometimes folks.

Ferengi Rule of Acquisition #10: GREED is Eternal.
The End.
Posted on Reply
#28
lexluthermiester
ypsylonFerengi Rule of Acquisition #10: GREED is Eternal.
:laugh::roll::respect:
Posted on Reply
#29
spectatorx
Nobody should negotiate with terrorists and lootboxes are an act of terrorism towards gamers' money. Just remove all paid lootboxes from games and make them free or gainable by playing games.
Posted on Reply
#30
erixx
My only experience with this is Battelfield boxes after achievements and they... suck monkey balls.... I only get the free or achievement boxes. Can't understand why somebody would care about getting paid weapons skins and once in a long while a weapon upgrade. The worst of all is the time lost unboxing!
Posted on Reply
#31
bug
I say, now that each major publisher runs their own stores, just take this to the next level: for $60, you get a 5% chance to buy Infinity Blade, 2% chance to buy Fortnite ... or a 50% change to be the owner of the original Unreal Tournament (which is probably the better game anyway).
Posted on Reply
#32
xorbe
One of the most heartbreaking things I ever saw was a dude buy a scratch-off, the glowing appearance of hope as he scratched it, and then the look of despair on his face afterwards.
Posted on Reply
#33
lexluthermiester
xorbeOne of the most heartbreaking things I ever saw was a dude buy a scratch-off, the glowing appearance of hope as he scratched it, and then the look of despair on his face afterwards.
Gambling is a foul thing, no matter it's form.
Posted on Reply
#34
bug
lexluthermiesterGambling is a foul thing, no matter it's form.
I'm sorry, but that's just like blaming the mirror for showing you're ugly or blaming the booze because you're drunk.
This is all about character. Which is why I don't have a problem with lootboxes' existence, but with their indiscriminate presence in games aimed at kids.
Edit: I have the same problem with p2w in every form.
Posted on Reply
#35
lexluthermiester
bugI'm sorry, but that's just like blaming the mirror for showing you're ugly
Not the greatest comparison...
bugblaming the booze because you're drunk.
...but this is. Booze is an age restricted thing as is all real-life forms of gambling.
bugwith their indiscriminate presence in games aimed at kids.
Excellent point.
Posted on Reply
#36
Prima.Vera
ypsylonFerengi Rule of Acquisition #10: GREED is Eternal.
:love:
Posted on Reply
#37
xorbe
Who is going to check and enforce that the published drop rates are correct?
Posted on Reply
#38
bug
xorbeWho is going to check and enforce that the published drop rates are correct?
There are already people that compile drop rates lists for various items in games. If the published numbers were way off, they'd notice.
Posted on Reply
#39
xorbe
bugThere are already people that compile drop rates lists for various items in games. If the published numbers were way off, they'd notice.
I'll have to take your word on that one, I'm not familiar with it.
Posted on Reply
Add your own comment
Apr 18th, 2024 02:36 EDT change timezone

New Forum Posts

Popular Reviews

Controversial News Posts