Tuesday, June 9th 2020

NVIDIA's Next-Gen Reference Cooler Costs $150 By Itself, to Feature in Three SKUs

Pictures of alleged next-generation GeForce "Ampere" graphics cards emerged over the weekend, which many of our readers found hard to believe. It's features a dual-fan cooling solution, in which one of the two fans is on the reverse side of the card, blowing air outward from the cooling solution, while the PCB extends two-thirds the length of the card. Since then, there have been several fan-made 3D renders of the card. NVIDIA is not happy with the leak, and started an investigation into two of its contractors responsible for manufacturing Founders Edition (reference design) GeForce graphics cards, Foxconn and BYD (Build Your Dreams), according to a report by Igor's Lab.

According to the report, the cooling solution, which looks a lot more overengineered than the company's RTX 20-series Founders Edition cooler, costs a hefty USD $150, or roughly the price of a 280 mm AIO CLC. It wouldn't surprise us if Asetek's RadCard costs less. The cooler consists of several interconnected heatsink elements with the PCB in the middle. Igor's Lab reports that the card is estimated to be 21.9 cm in length. Given its cost, NVIDIA is reserving this cooler for only the top three SKUs in the lineup, the TITAN RTX successor, the RTX 2080 Ti successor, and the RTX 2080/SUPER successor.
All three will use the same cooling solution, and a common PCB design codenamed PG132. Further, all three cards will be based on a common ASIC, codenamed "GA102," with varying hardware specs. The "SKU10" (TITAN RTX successor) could ditch the TITAN brand to carry the model name "GeForce RTX 3090," max out the 384-bit wide memory bus of the GA102 ASIC, and feature a whopping 24 GB of GDDR6X memory, with 350 W typical board power.

The next SKU, the SK20, which is the RTX 2080 Ti successor, will be cut down from SKU10. It will feature 11 GB of GDDR6X memory across a 352-bit wide memory interface, and have a 320 W typical board power rating. This board will likely feature the RTX 3080 Ti branding. Lastly, there's the SKU30, which is further cut-down, features 10 GB of GDDR6X memory across a 320-bit wide memory interface, and it bears the RTX 3080 model number, succeeding the RTX 2080 / RTX 2080 Super.

When launched, "Ampere" could be the first implementation of the new GDDR6X memory standard, which could come with data-rates above even the 16 Gbps of today's GDDR6, likely in the 18-20 Gbps range, if not more. Lesser SKUs could use current-gen GDDR6 memory at data-rates of up to 16 Gbps.
Sources: Igor's Lab, tor6770 (Reddit), VideoCardz, ChipHell Forums
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92 Comments on NVIDIA's Next-Gen Reference Cooler Costs $150 By Itself, to Feature in Three SKUs

#51
Assimilator
theoneandonlymrk
How competitive they all are is yet to be decided but I sure as shit am not paying 150£ for no air cooler, I'll say that much on topic.
Now there we are in complete agreement.
Posted on Reply
#52
enxo218
nvidia's greed is beyond preposterous now, this is meant to make the rounds on tech sites pre launch and be used as evidence for the inevitably high cost of the cards
Posted on Reply
#53
cucker tarlson
Vayra86
Correct but the trend is still up, and the fact that Ampere pushes that up further even on a smaller node surprises me. IF it does and this isn't all BS.
Imo they just wanna sell their FE cards for more that's why the fancy cooling and board design.
Selling a fancy cooler with separate cooling channel for vrm makes no sense on a standard board.
Posted on Reply
#54
AsRock
TPU addict
Chloe Price
So it's probably better to just wait for AIBs to make their own traditional coolers.
Thing is with that, if any thing like last time nVidia will keep the best bins to them self's.
Posted on Reply
#55
Chloe Price
AsRock
Thing is with that, if any thing like last time nVidia will keep the best bins to them self's.
I'm pretty sure that for most users, few MHz here or there doesn't matter.
Posted on Reply
#56
cucker tarlson
AsRock
Thing is with that, if any thing like last time nVidia will keep the best bins to them self's.
Dunno od that's true my MSI card does 2.1ghz core
Its sure looks like it this time tho
Posted on Reply
#57
Chloe Price
cucker tarlson
Dunno od that's true my MSI card does 2.1ghz core
You've just had luck in the silicon lottery. :)
Posted on Reply
#58
Vayra86
AsRock
Thing is with that, if any thing like last time nVidia will keep the best bins to them self's.
Citation needed, because we've seen AIBs clock just as high everywhere...
Posted on Reply
#59
cucker tarlson
This will be like Pascal but worse.that time they priced 104 at 600 and asked a hundred dollar premium for FE.seeing a 150 dollar cooler does not bode well
Posted on Reply
#60
Vayra86
cucker tarlson
This will be like Pascal but worse.that time they priced 104 at 600 and asked a hundred dollar premium for FE.seeing a 150 dollar cooler does not bode well
Market determines in the end. We saw that with SUPER. It all hinges on a not absolute shitty RDNA2. But even then, AMD will charge for it because its their first true gaming big chip in years again.

Keep in mind though Pascal also brought a massive performance jump per tier. The price hike was justified. With Turing it was not, and it consequently didnt sell until Super.
Posted on Reply
#61
Decryptor009
2K cost, 320w TDP for Fermi Grille action and an extra fan on top of your card.

Hopefully the fan can help scramble the egg, Fermi could not do this.
Posted on Reply
#62
Vario
I think that additional fan will actually be helpful with the high performance SLI users with extreme budgets that have multiple cards tightly stacked.
Posted on Reply
#63
RedelZaVedno
RTX 3080/3090 will be 320/350W GPU, what did you expect?
Posted on Reply
#64
Assimilator
Vario
I think that additional fan will actually be helpful with the high performance SLI users with extreme budgets that have multiple cards tightly stacked.
You mean all 12 users?

SLI is dead, CrossFire is dead, I wish people would accept this and move on. NVIDIA certainly aren't going to design their coolers around a dead technology.
Posted on Reply
#65
Diverge
That design might leave out a whole niche of enthusiasts w/ SFF sandwich cases. The GPU's backside would be up against a case divider..
Posted on Reply
#66
1d10t
$150 cooler, at least price will be at $2080Ti + $150.
Posted on Reply
#67
phanbuey
Diverge
That design might leave out a whole niche of enthusiasts w/ SFF sandwich cases. The GPU's backside would be up against a case divider..
But it's also a short PCB so aftermarket cards are going to have a few options, for cooling. Stock cooler looks odd though.
Posted on Reply
#68
Chrispy_
IMO if the card needs more than 275W of cooling they would be better off doing what AMD did with the Fury X and Vega64LC and just put an AIO on it that effectively dumps all that heat straight outta the back of the case.

Quite likely to be both more effective and cheaper to implement....

As mentioned by @Diverge , this current 3080 design is pretty much incompatible with many SFF cases, and if Nvidia isn't aiming for SFF compatibility, then why restrict themselves to a 2.0 slot cooler and standard height PCB?
Posted on Reply
#69
Otonel88
Why the above 300W TDP?? That's very odd when moving to a smaller node (7nm). I was hopeing for something under 250W TDP for top tier cards
Posted on Reply
#70
Chrispy_
Otonel88
Why the above 300W TDP?? That's very odd when moving to a smaller node (7nm). I was hopeing for something under 250W TDP for top tier cards
It's all speculation - we don't know what the TDP is yet, but this cooler seems to be pretty extreme - indicating that the 3080 might be a high-TDP product.

Compared to the relatively simple coolers of the 2080 and its 180W TDP, estimates between 250 and 350W don't actually seem like unreasonable guesses.
Posted on Reply
#71
cucker tarlson
Otonel88
Why the above 300W TDP?? That's very odd when moving to a smaller node (7nm). I was hopeing for something under 250W TDP for top tier cards
TBP
top tier cards were,are and will be 250-280w even if they could achieve better efficiency at 225w.
imo they'll be 250-280w just like 2080Ti.unless there's sizeable performance to gain from +300w.
looks like they wanna sell expensive,overengineered stuff to enthusiasts
Posted on Reply
#72
Turmania
150 yeah right at maximum 60.
Posted on Reply
#73
cucker tarlson
Vayra86
Keep in mind though Pascal also brought a massive performance jump per tier.
this will be too looks like.
pascal was all about crazy clocks speeds,we went form 1350-1400mhz to +1900mhz on aib cards.My 1080 SJS ran at 1975mhz out of the box.
this is gonna have a lot of cuda and die area.therefore prolly more expensive.
RedelZaVedno
RTX 3080/3090 will be 320/350W GPU, what did you expect?

well,not this
www.techpowerup.com/gpu-specs/radeon-rx-vega-64-liquid-cooling.c2992
Posted on Reply
#74
lynx29
Assimilator
Still not convinced that any of this is real, because of the simple reason that it doesn't help NVIDIA in any way shape or form.

Two PCBs? More expensive than one, and now NVIDIA needs to design and test a separate reference PCB for partners.
Unnecessarily convoluted and expensive cooler? Why do they need it, given that the Turing Founders Edition cooler is perfectly capable?

I wouldn't put it past NVIDIA to do something weird and wacky, but this isn't weird and wacky, it's just stupid and expensive.
its prob not. leakers had a lot of us convinced 5nm was arriving this year, and turns out that was false too. lol why anything unofficial is even allowed to waste any of our time or speculation is beyond me. i guess since we keep clicking it and reading it they will keep posting it. lol
Posted on Reply
#75
xkm1948
theoneandonlymrk
How competitive they all are is yet to be decided but I sure as shit am not paying 150£ for no air cooler, I'll say that much on topic.
As you you prefer AIO on GPUs? I would not agree. My old furyx aio went bust just outside f warranty window. pump dead. I would rather have regular air coolers.
Posted on Reply
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