Tuesday, June 9th 2020

NVIDIA's Next-Gen Reference Cooler Costs $150 By Itself, to Feature in Three SKUs

Pictures of alleged next-generation GeForce "Ampere" graphics cards emerged over the weekend, which many of our readers found hard to believe. It's features a dual-fan cooling solution, in which one of the two fans is on the reverse side of the card, blowing air outward from the cooling solution, while the PCB extends two-thirds the length of the card. Since then, there have been several fan-made 3D renders of the card. NVIDIA is not happy with the leak, and started an investigation into two of its contractors responsible for manufacturing Founders Edition (reference design) GeForce graphics cards, Foxconn and BYD (Build Your Dreams), according to a report by Igor's Lab.

According to the report, the cooling solution, which looks a lot more overengineered than the company's RTX 20-series Founders Edition cooler, costs a hefty USD $150, or roughly the price of a 280 mm AIO CLC. It wouldn't surprise us if Asetek's RadCard costs less. The cooler consists of several interconnected heatsink elements with the PCB in the middle. Igor's Lab reports that the card is estimated to be 21.9 cm in length. Given its cost, NVIDIA is reserving this cooler for only the top three SKUs in the lineup, the TITAN RTX successor, the RTX 2080 Ti successor, and the RTX 2080/SUPER successor.
All three will use the same cooling solution, and a common PCB design codenamed PG132. Further, all three cards will be based on a common ASIC, codenamed "GA102," with varying hardware specs. The "SKU10" (TITAN RTX successor) could ditch the TITAN brand to carry the model name "GeForce RTX 3090," max out the 384-bit wide memory bus of the GA102 ASIC, and feature a whopping 24 GB of GDDR6X memory, with 350 W typical board power.

The next SKU, the SK20, which is the RTX 2080 Ti successor, will be cut down from SKU10. It will feature 11 GB of GDDR6X memory across a 352-bit wide memory interface, and have a 320 W typical board power rating. This board will likely feature the RTX 3080 Ti branding. Lastly, there's the SKU30, which is further cut-down, features 10 GB of GDDR6X memory across a 320-bit wide memory interface, and it bears the RTX 3080 model number, succeeding the RTX 2080 / RTX 2080 Super.

When launched, "Ampere" could be the first implementation of the new GDDR6X memory standard, which could come with data-rates above even the 16 Gbps of today's GDDR6, likely in the 18-20 Gbps range, if not more. Lesser SKUs could use current-gen GDDR6 memory at data-rates of up to 16 Gbps.
Sources: Igor's Lab, tor6770 (Reddit), VideoCardz, ChipHell Forums
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92 Comments on NVIDIA's Next-Gen Reference Cooler Costs $150 By Itself, to Feature in Three SKUs

#76
kapone32
I imagine the GPU waterblock makers are crying now.
Posted on Reply
#77
theoneandonlymrk
xkm1948
As you you prefer AIO on GPUs? I would not agree. My old furyx aio went bust just outside f warranty window. pump dead. I would rather have regular air coolers.
AIO , I still don't trust them Tbh, I have always kept cards a few years and the last few got a proper waterblock, a replaceable decent quality pump and plenty of rad.
I just finished a pm of this rig, it's set to work all of every day for another year now with minor dusts(my PM's are Extremeremreme new Tim on everything besides memory and full disassembly clean and rebuild, not so happy with my pipework this time though).

£150 on the cooler alone is just too much for me, it's going in a draw for a few years (a rare outcome I'm aware), and it concerns me as to the final price.
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#78
ARF
Nvidia must be quite nervous because of something if it has to increase the watts up to 350 and more... Wonder what the problem is.
Posted on Reply
#79
Dave65
No thanks, Nvidia, keep your over priced garbage cooler.
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#81
medi01
Ahaha, what a lovely way to sneak in "shit gonna get even more expensive"... :)
Vayra86
TWENTY Gigarays!

And they just work!
ARF
Nvidia must be quite nervous because of something if it has to increase the watts up to 350 and more... Wonder what the problem is.
Posted on Reply
#82
acidco
many people cand focus on fans issue. cause top fan have different angle. i think top fan have pull and bottom is push and this configration give vacum on cpu heatsink. only one think is wierd cause i never see this kind pulling fan type.
Posted on Reply
#83
Totally
Assimilator
Two PCBs? More expensive than one, and now NVIDIA needs to design and test a separate reference PCB for partners.
Unnecessarily convoluted and expensive cooler? Why do they need it, given that the Turing Founders Edition cooler is perfectly capable?
I think the power delivery pcb's purpose is just to extend traces to the connectors. This was bugging me since I could see it but couldn't see where it extended to in the leaked images.
Posted on Reply
#84
Chloe Price
Assimilator
You mean all 12 users?

SLI is dead, CrossFire is dead, I wish people would accept this and move on. NVIDIA certainly aren't going to design their coolers around a dead technology.
Exactly. I had R9 290 CF as a curiosity last year and the 2nd card was idling in most modern games. BF1 got a nice boost though.
Posted on Reply
#85
Vya Domus
Assimilator
Turing coolers aren't $150 overengineered.
This isn't overengineered, it's underengineered in order to maximize looks.

Nvidia is becoming the Apple of computing, I've noticed this years ago with their aesthetically pleasing Pascal reference cards and more recently with the DGX systems where their designs have become oddly focused on aesthetics. It's brilliant from a business point of view because now they are attaching a visual component to their products that they can charge people for. But on the other hand it will mean consumers will get products that focus less on performance and more on that ethereal "how it makes you feel" aspect. Again, brilliant but tragic.

Oh and mark my words, Nvidia will eventually ditch AIBs.
Posted on Reply
#86
Chloe Price
Vya Domus
Oh and mark my words, Nvidia will eventually ditch AIBs.
I doubt that they'll make the same mistake 3dfx did by doing that.
Posted on Reply
#87
Vya Domus
Chloe Price
I doubt that they'll make the same mistake 3dfx did by doing that.
I don't know if it's a mistake or not but it's clear to me they are trying to build a specific Nvidia "look and feel" that they want to sell. Either they will ditch them altogether or they'll prohibit them from making custom models, which will be the same thing really.
Posted on Reply
#88
Minus Infinity
watzupken
If there is no competition from AMD, I certainly won't expect Nvidia to sell it cheap.
Luckily that's not going to be the case.
Posted on Reply
#89
Razrback16
Sure would love it if they'd offer a full cover waterblock installed right from the factory.
Posted on Reply
#90
NJM1564
fynxer
Don't buy that it costs $150/pc in volume manufacturing cost in China, that is just ridiculous, the cost is much much lower.

$150 is so much money in manufacturing that they could have made some kind of water cooling instead.

As an example i can buy cpu water cooling "Cooler Master MasterLiquid Lite 120 120mm" at $50 retail and that even includes 25% VAT.

Without VAT that is $40 and then the retailer and Cooler Master both makes some kind of profit on that so maybe it cost $20-25 in manufacturing cost or even lower.

Then Imagine nVidia paying $150 in manufacturing cost for air cooling, no f**king way. nVidia is a lot of things but stupid is not one of them when it comes to money.
The first hundred is style tax. As in a hundred bucks to bribe to the chinese to make something so ugly.
Posted on Reply
#91
Chrispy_
Vya Domus
I don't know if it's a mistake or not but it's clear to me they are trying to build a specific Nvidia "look and feel" that they want to sell. Either they will ditch them altogether or they'll prohibit them from making custom models, which will be the same thing really.
Until Nvidia can make an effective but cheap cooler themselves, they're still required to compete with AMD's pricing and AIB partners, so they'll need their AIB partners to provide effective and cheap coolers too. As long as there's competition from AMD, Nvidia needs to be price-competitive, not and Apple-like dictator.

Don't forget, the model works for Apple because iOS and OSX users are trapped in an ecosystem with no competition. They can't switch to a competitor without discarding all of their iOS/OSX software purchases and starting again.
Posted on Reply
#92
Applewarlord
JcRabbit
So, either blowing hot air from the GPU right into the intake of the CPU air cooler, or, if intake, directly competing with the CPU fans for cool air. Hmmm... wonder how that is going to turn out.
Switch to rear intake and front vent instead. Been using that for a year now. Works just fine.
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