Microsoft is beginning to get a reputation for having its console ads banned, with the latest advertisement being banned because of the image created over dangerous driving. The ad featured a street car chase but has been withdrawn from the air in the UK after a statement by the Advertising Standards Agency. "We were concerned that the ad gave the impression that reckless street car racing was exciting and fun, and considered that was compounded by the congratulations offered to the other driver at the end of the race by the other young men involved," said the ASA, and although Microsoft argued that the ad gave a note at the end informing watchers that the stunts were performed in a controlled environment, this wasn't enough for the ASA. This other banned Xbox ads, including the recent "Jump In" advert for the 360 with the invisible guns, and the "Life is Short" advert for the first Xbox which most people should remember with the flight to the coffin.