That is, on their legitimate movie and music delivery service, not the extremely-misused data transfer protocol. Some of you may have heard of a BitTorrent store. BitTorent has caught onto the idea that people are used to BitTorrent being associated with free content. And so, to keep themselves out of legal trouble while still offering free movies/music, the legal version of BitTorrent will support an advertising plan similar to YouTube's. BitTorrent will post the free content as soon as it's done testing their advertising scheme, which is done with the help of YuMe networks.