Tuesday, September 13th 2022

$70 is the New $60: Ubisoft on AAA Game Pricing Going Forward

Ubisoft stated that USD $70 will be the new norm for pricing of its AAA game titles going forward. Count this as 16.6% inflation over the $60 ($59.99) that was normal for AAA games a few years ago. Ubisoft CEO Yves Guillemot, in an interview with Axios, stated that $70 would be considered the default for the publisher's big AAA releases across platforms. This would make $70 the base price for the "Standard Edition." Various premium editions and season passes would be priced higher. NBA 2K21 became the first title with its standard edition priced at $70 in August 2020. Ubisoft will effect the $70 pricing on the upcoming "Skull and Bones," which releases this November.
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