Although Microsoft certainly isn't in any financial difficulty, it's no secret that (much like Sony and the PS3) the company is making a loss on each Xbox 360 console it sells. However, Microsoft's president of Entertainment and Devices, Robbie Bach, has now said that the firm's gaming division "will be profitable next year". However, this money still won't be coming from the console itself, but more likely software licenses, Xbox Live and peripheral sales. When it comes to the actual Xbox 360, although Bach suggested that the company does expect that future profits will eventually compensate for the early losses once production costs fall, it sounds unlikely that it will ever make any real cash for the company. Microsoft's gaming division has failed to make a profit in the six years since the firm Xbox was launched, with Nintendo the only major console manufacturer profiting from current sales.