Thursday, July 10th 2008

Microsoft to kick-off a 300M Dollar Vista Campaign

If you have watched the TNT Original movie Pirates of the Silicon Valley or read the book Fire in the Valley, you would know Steve Ballmer to be quite a character although both the book and the movie are unauthorised documentaries. Under the leadership of Ballmer, Microsoft plans to start a US $300 million-worth campaign aimed to demystify Windows Vista and encourage users to adopt the new operating system.

These are good times for Apple. The lack of success for Windows Vista means growth in the sales of Apple Mac for first-time buyers. And it is true- numerous reports and surveys point out to the fact that Apple Mac is seeing a growth in sales of late. Add to that, Apple won’t spare any chance to take pot-shots at the software giant, its ‘bloated’ operating system (as if Apple OS X isn’t) in its series of TV and web-cast commercials around the ‘cool Mac guy and uncool PC guy’.

Now Microsoft is fed up enough that it is vowing not to take Apple's ‘pin-pricking’ anymore. Brad Brooks, Corporate VP of Windows Consumer Product at Microsoft’s Worldwide Partner Conference in Houston announced that Microsoft is going to launch a 300 million dollar advertising retaliation against certain competitors. "We know our story is very different from what our competitors want us to think. Today we are drawing a line and are going to start telling the real story" said Brooks. Without directly taking Apple’s name out, he stated it to be a “pretty noisy competitor out there”.

Here’s how Microsoft is going to spend 300 million dollars:

Windows Vista Compatibility Center

This is a portal site initially listing over 9,000 devices and software products (3,500 apps and 5,500 devices) compatible with Vista. Microsoft plans to grow this list based on feedback.

"Don't Blame Vista" tool

Windows Vista had become a soft-target for ranting users with pretty much every complication. Can’t send that e-mail? Blame it on Rio Vista. This level of fear-uncertainty has given rise to taboos which many users attach to Vista and that’s part of the factor that’s pushing Windows Vista users to upgrade downgrade to Windows XP. The new tool assesses system problems and tries to convince users that they are not the operating system’s fault. It assigns blame to everything from user impatience to virus and spyware.

A big fat ad-campaign

Brooks announced a high-scale business ad-campaign, the "Move to Windows Vista with Confidence" campaign for businesses. Microsoft notes that businesses have shown a very cold response to Vista. Even Intel plans to avoid using this OS until the next significant version. This ad-campaign seems to be targeted at small and medium enterprises (SMEs). The catch goes: "Risks are a part of every small business. Making the move to Windows Vista isn’t one of them. Buy a new PC with genuine Windows Vista Business or Windows Vista Ultimate and receive free coaching and support from Microsoft to help you get the most out of Windows." Microsoft will offer several freebies: free phone support; tips and tricks via a new Vista Small Business Assurance Web site; and access to existing online tools and guidance.

It would be interesting to see how this venture turns out. The cash-rich software giant has never embarked on such a huge venture to sell a product better. If only $300 million could be spent on speeding up the entry of Windows 7 (assuming it’s something worth looking out for), it could be helpful for all, Vista could be excused as being “Windows Me 2.0” and the world moves on to something better. But it would be irrational on our part to jump to that conclusion, and that is what Microsoft plans to get the users rid of. Here’s wishing Steve and his team all the very best.With inputs from DailyTech
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48 Comments on Microsoft to kick-off a 300M Dollar Vista Campaign

#1
candle_86
bout damn time to go after Steve Jobs. I could help MS out I belive, because I can crash any Computer no matter how stable it is in 5 minutes or less :D I did it to my friends Mac last year i killed it in 5minutes and all i was doing was tweaking settings :D
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#2
Darkrealms
candle_86 said:
bout damn time to go after Steve Jobs. I could help MS out I belive, because I can crash any Computer no matter how stable it is in 5 minutes or less :D I did it to my friends Mac last year i killed it in 5minutes and all i was doing was tweaking settings :D
And thats the main reason I don't like to work with Apples. Linux and windows are both easy to "tweak". Apple thinks they are perfect and therefor should not be tweaked.
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#3
NympH
Just slim down/optimize the OS and you don't need any campaign's, people will notice and spread the word...
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#4
imperialreign
Darkrealms said:
I think at this point they are caring more about their market share than the over all profit. They are slowly loosing that. If they keep 90(whatever)% they will always be making money. Remember "Pirate 2k, Pirate XP, just don't use the other guys product!"

It’s about time they said something about Apples stupid adds. Not that I care about MS but the ads are annoying!
originally - I found them to be quite comical . . . but over the last few months they have been grwogin quite tiresome, even to the point where they're no longer really creative and instead have been coming across as "PCs SUCK!"




as to the Vista thing - I'm still holdin out until I either pick up a game with DX10 capabilities that I feel is worth the hassel of an OS upgrade

or


MS releases an "audio kernel service pack" and give me the same audio hardware capabilities I have with XP. At this point - that is the only thing, IMO, where XP still has the advantage.



Otherwise from my interactions with Vista - I can't say it's a bad OS at all now that SP1 is out. It reminds me very much of XP during it's infancy.
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#5
Mussels
Moderprator
suraswami: find me a single reason to go back to XP. with evidence please. find me something that is SLOWER than in XP - and dont bother quoting ram usage. thats something that makes vista faster (superfetch)
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#7
btarunr
Editor & Senior Moderator
It's actually nice. He was a dedicated businessman even when MS wasn't very rich.
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#8
acperience7
First impressions are the most important. Even with this campaign there are tons of people that will still refuse to use Vista based on their first experience. One of my friends now refuses to use any Linux based OS because of a problem that his ex-girlfriends dad had.

Not that Microsoft is running short on resources, but maybe they should use the money to start hyping up Windows 7.
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#9
Wile E
Power User
Darkrealms said:
And thats the main reason I don't like to work with Apples. Linux and windows are both easy to "tweak". Apple thinks they are perfect and therefor should not be tweaked.
Depends on what you are tweaking. There are a ton of tweaks in both Windows and Linux that see you using the command line, or delving into apps that are hidden from plain site, only to be called from the command line or run box. OSX is no different.
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#10
From_Nowhere
Good to see M$ attacking back. Tired of hearing how "Great" Macintosh is because Vista isn't all that bad, when it first came out it sucked but w/ the service pack it isn't bad at all.

Each time I see a Mac vs. PC commercial I wonder what they are advertising. It's not safer than Vista, you can't use your own hardware like you can with Vista, it's just as user friendly, both have similar programs (iMovie is like a pretty version of Windows Movie Maker -neither of which are very good), both are bulky operating systems, and with Vista you can play video games. There isn't that many video games for Mac.

I guess it's just that Macs look prettier. Although my Antec Twelve Hundred case, and my MSI GX610 notebook look pretty damn cool.
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#11
Haytch
So there goes 300 Million. How did that work out for you Microsoft ? Did you even make 300 Million in sales since July ?

Dont more people realize now that Vista simply has nothing special to offer and has more negative aspects then positive in terms of an ' upgrade ' ?
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#12
ShadowFold
Haytch said:
So there goes 300 Million. How did that work out for you Microsoft ? Did you even make 300 Million in sales since July ?

Dont more people realize now that Vista simply has nothing special to offer and has more negative aspects then positive in terms of an ' upgrade ' ?
Vista bashing is old. Vista is better than XP now so go hide in a corner until 7 comes out and complain about that.
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#13
Unregistered
There had to be Vista before we can get Windows 7, just like Windows 2000 had to come about before we get the beefed up version that is XP.
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#14
AsRock
TPU addict
Yeah more ads should fix more stuff in Vista for sure lol... The problem is not with people not knowing about Vista it's to do with it's rep.

Maybe 100Mill for ads and a extra 200Mill for fixing even more stuff would work better. As my games still run slower in Vista than they do XP.
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#15
Wile E
Power User
AsRock said:
Yeah more ads should fix more stuff in Vista for sure lol... The problem is not with people not knowing about Vista it's to do with it's rep.

Maybe 100Mill for ads and a extra 200Mill for fixing even more stuff would work better. As my games still run slower in Vista than they do XP.
If your games run slower in Vista, it's because you are on old drivers, haven't updated to SP1, are playing at a res where the cpu becomes the primary bottleneck, or all of the above.

Vista games exactly the same as XP on my rigs.
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#16
farlex85
I wonder how successful this ad campaign has been. Their mojave commercials are not nearly as precise and eye-catching as mac ads, and windows is a constant, there really isn't any other choice for most. As such, they really delayed this too long I think for it to have a relevant impact.
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#17
Unregistered
The Vista brand is dead IMO, it will return repackaged as Windows 7 with various performance tweaks that will finally be a worthy replacement for XP64.
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#18
ShadowFold
insider said:
Its dead IMO, it will return repackaged as Windows 7 with various performance tweaks that will finally be a worthy replacement for XP64.
Windows 7 uses a different kernel.. And XP64 sucks compared to Vista. I used both and Vista is by far way better.
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#19
Unregistered
Yes its Server 2008 kernel underneath but the same features will be carried from Vista, I've always found XP64 to perform better than Vista 64, then again 'better' depends on your definition. :)
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#20
Mussels
Moderprator
i used 7 (beta), and as an end user its the same as vista. it has a new UAC and far better firewall but feels basically the same.


Vista doesnt have any performance or compatibility problems, and hasnt for a long time. its far superior to XP, and only diehards are still staying on the old OS. Windows 7 will come out, and we'll see a new wave of people saying vista is better, XP is better, windows NT is better....

this cycle never ends.
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#21
Gam'ster
Triprift said:
Lol chill dude u like xp i like vista and i wasnt going around bad mouthing xp crumbs have a nice cup of tea or something and relax strewth.
:roll:
Made me chuckle lol :toast:, but my parents laptop has vista premium and i like it, but if/when i switch to vista it'll be x64 and just the basic one its all i need.
Vista had a rocky launch and people are still judging it by that....bit sad really.
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#22
AsRock
TPU addict
Wile E said:
If your games run slower in Vista, it's because you are on old drivers, haven't updated to SP1, are playing at a res where the cpu becomes the primary bottleneck, or all of the above.

Vista games exactly the same as XP on my rigs.
I have the newest possible drivers. And will not be old drivers as they coursed problems so been on newest as soon as they come.

Same setting in both OS's XP i have noticed loads better more in COH than other games. GTA 4 is playable in XP but less in Vista.
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#23
Wile E
Power User
I don't have COH, but GTA IV is exactly the same for me in both XP and Vista.
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