Sunday, March 22nd 2009

Apple Adds High Definition (HD) Movies to iTunes

Apple today announced that iTunes customers can purchase and rent box office favorites including “Quantum of Solace” and “Twilight” in stunning HD on the iTunes Store. Starting today, movie fans can purchase box office blockbusters for download in HD for $19.99 from iTunes, and films will be available as iTunes Movie Rentals in HD for $4.99 within 30 days after release. Customers can enjoy these films in HD on their Mac or PC and on their widescreen TV with Apple TV, as well as in standard definition on their iPhone or iPod with video. The iTunes Store is the world’s most popular online TV and movie store, with over 250 million TV episodes purchased and over 33 million movies purchased and rented.

“Movie fans are going to love being able to buy and rent films including ‘Quantum of Solace’ and ‘Twilight’ in stunning HD from the iTunes Store,” said Eddy Cue, Apple’s vice president of Internet Services. “Customers have made HD content on iTunes a hit, with over 50 percent of TV programming being purchased in HD when available.”

Starting today, iTunes customers can pre-order “Quantum of Solace” which will be downloaded to their computer on March 24, and the smash hit thriller “Twilight” will be available on March 21. iTunes customers can purchase “Transporter 3,” “Punisher: War Zone” and other select titles in HD today, and the action/comedy “The Spirit” will be available on April 14. The iTunes Movie Store will be adding more HD movies soon and customers can view the latest offerings at www.itunes.com/movies/hd.

The iTunes Store is the world’s most popular online music, TV and movie store with a catalog of over 10 million songs, over 40,000 TV episodes, and over 5,000 movies including over 1,200 in stunning high definition video for rent. With Apple’s legendary ease of use, pioneering features such as iTunes Movie Rentals, integrated podcasting support, the ability to turn previously purchased tracks into complete albums at a reduced price, and seamless integration with iPod and iPhone, the iTunes Store is the best way for Mac and PC users to legally discover, purchase and download music and video online.

Pricing & Availability
iTunes 8.1 for Mac and Windows includes the iTunes Store and is available as a free download from (www.itunes.com). Purchase and download of songs and videos from the iTunes Store requires a valid credit card from a financial institution in the country of purchase. Video availability varies by country. iTunes Movie Rentals are $2.99 (US) for library titles and $3.99 (US) for new releases, and high definition versions are priced just one dollar more with library titles at $3.99 (US) and new releases at $4.99 (US).Source: Apple
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31 Comments on Apple Adds High Definition (HD) Movies to iTunes

#1
Ravenas
newtekie1 said:

I'm bringing up slow connections because the majority of people have them, so a service like this does not appeal to the majority of people.
This we agree on. However, in the case of music iTunes outsells all retail outlets and internet outlets (i.e.; Walmart, Target, Best Buy, Amazon...).

Mussels said:
so these are 720P - is that streaming, or a (DRM locked) copy you can play locally as well?

if its streaming, this will never take off outside the USA.
It's not Streaming.
Posted on Reply
#2
newtekie1
Semi-Retired Folder
Mussels said:
so these are 720P - is that streaming, or a (DRM locked) copy you can play locally as well?

if its streaming, this will never take off outside the USA.
They are DRM locked copies that you play locally. The rental versions expire 30 days from when you purchase them, while the ones you buy never expire.

Ravenas said:
This we agree on. However, in the case of music iTunes outsells all retail outlets and internet outlets (i.e.; Walmart, Target, Best Buy, Amazon...).
Yes, in the case of music, but we are not talking about music. The jump from music to video is a huge one, especially in file size. People can comfortably download music on even the slowest of broadband connections, this isn't the case with HD Video.
Posted on Reply
#3
Mussels
Moderprator
as an example on the speeds, i pay for an "upto: 20Mb connection, but in reality i only get 8Mb. On that 8Mb connection i can download at 1000KB/s (1MB/s).

Through steam, even on local australian servers during peak times i'm lucky to get 100KB/s from them.

Its not just peoples internet not being fast enough for this - its also apple having shit-hot servers with fibre optic lines for bandwidth... and that aint going to be possible in every country.
Posted on Reply
#4
Steevo
freaksavior said:
iTunes is one of the most popular program for downloading music legally. This is a good move for apple.
:laugh:

Itunes is one of the most popular music browsers before people pirate it, and use it to sync to their idevice.


Plus mediocre HD, I can get that for free on the interwebz, and use a few free utilities to download the content. GPU upscaling works well for web content now too.
Posted on Reply
#5
Triprift
Chuck in the dl limits we have here exp mines is 25 gig a month if i dled hd vids that would go very quickly. =/
Posted on Reply
#6
h3llb3nd4
Read my sig ppl! thats what I think about DRM...:D
Posted on Reply