AMD Interview:EU Ruling on Intel

[wolf2009]

Nigel Dessau, Senior Vice President and Chief Marketing Officer has joined us today to offer some additional insight from AMD’s point of view on how today’s ruling will affect AMD’s business moving forward. Nigel is responsible for AMD’s global marketing, image and campaign strategy.

Thanks very much, Nigel, for taking time out to answer some questions today. I’m sure your phone is ringing off the hook.

AlienBabelTech: The EU ruling against Intel carries a 1.04B Euro fine with it. What happens with this money? Is it paid out class-action style to consumers and businesses that purchased Intel CPUs, entered into the EU general fund and/or will AMD be awarded any of it?

Nigel Dessau: The EC will determine what happens with the money as is typical for this type of action. Frankly we’re more concerned that Intel stops doing what it’s not supposed to be doing so we can get on with the business of having a free and open market place.

Nice Interview here

I hope AMD gets awarded some of that money, they need any money they can get right now.

 

[ghost101]

I hope AMD gets awarded some of that money, they need any money they can get right now.

As mentioned in other threads. Antitrust is about promoting the interests of consumers and so AMD will not see any of the money (It will go into the EU central budget so consumers pay either less taxes or get more services as compensation). Who is to say that in a truly open market AMD would have done well at all? If they can prove it then they would have to make a private suit.

However, showing consumers losing out is much easier than the latter in cases of monopoly power abuse.

 

[Mussels]

i heard (emphasis on heard, no links or facts to back this up) that AMD will get 60%, and the EU will keep 40%.


well i like the fact he doesnt sound smug, or arrogant in that.

 

[ghost101]

i heard (emphasis on heard, no links or facts to back this up) that AMD will get 60%, and the EU will keep 40%.


well i like the fact he doesnt sound smug, or arrogant in that.

Nope. Money never goes to actual firms. As the commission says on their website, they act on bahalf of consumers and not firms.

 

[Flyordie]

and he is correct for the most part...
100% of the total fine will be given to companies to in turn purchase AMD products. That was the part I didn't spell out very well or probably even at all.. Sorry for the confusion. Some money will be lost in administrative fee's and legal mumbojumbo so prolly knock that down to about 75-80%.
-edit
The consumer then gets the cheaper products from AMD as there is very little overhead because the money essentially came from Intel. lol. Which equates to about 55-60% of the fine going to AMD.

 

[phanbuey]

Nope. Money never goes to actual firms. As the commission says on their website, they act on bahalf of consumers and not firms.

Good useful info there.

 

[pepsi71ocean]

darn, i was hoping AMD would get some of that coin. 1B euros is alot.

 

[Flyordie]

I don't like the fact it goes to companies that were harmed. How in the hell are the consumers getting helped if it goes to the companies?
Trickle Down Economics FTL!