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Alleged ASUS AMD X570 Motherboard Price-list Paints a Horror Story

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A reliable source based in Taiwan shared with us the price-list of upcoming AMD Ryzen 3000 X570 chipset motherboards by leading manufacturer ASUS. These MSRP prices in U.S. Dollars paint a grim picture of these boards being significantly pricier than previous-generation motherboards based on the AMD X470 chipset. We already got hints of AMD X570 motherboards being pricey when MSI CEO Charles Chiang, who is known for not mincing his words in public, made it clear that the industry is no longer seeing AMD as a value-alternative second-fiddle brand to Intel, and that AMD will use its performance leadership to command premium pricing for these motherboards, even though across generations, pricing of AMD processors are going to remain flat. The Ryzen 7 3700X, for example, is launching at exactly the same $329 launch price as the Ryzen 7 2700X.

Even MSI CEO Chiang's statement couldn't prepare us for the prices we're seeing for the ASUS motherboard lineup. The cheapest AMD X570 motherboard from ASUS is the Prime X570-P, which is priced at USD $159.99. Its slightly bolstered twin, the TUF Gaming X570-Plus will go for $169.99. A variant of this exact board with integrated Wi-Fi 6 will be priced at $184.99. This is where things get crazy. The Prime X570-Pro, which is the spiritual-successor of the $150 Prime X470-Pro, will command a whopping $249.99 price-tag, or a $100 (66 percent) increase! The cheapest ROG (Republic of Gamers) product, the ROG Strix X570-F Gaming, will ship with an HEDT-like $299.99 price. This is where the supposed "high-end" segment begins.



The ROG Strix X570-E Gaming is a slightly spruced-up Strix-F, with a handful more connectivity options, and an extra M.2 slot. This board will be priced at $329.99. And we're still with the "tier-two" ROG Strix family. The ROG Crosshair VIII Hero is what you'd want for the premium ROG experience, and a premium CPU VRM solution. This board is priced at $359.99, over $100 more than the Crosshair VII Hero. Need Wi-Fi? Pull out another Jackson for the $379.99 ROG Crosshair VIII Hero Wi-Fi, which comes with 802.11ax WLAN.

Record-seeking OC wizards who want to push the Ryzen 9-series processors, such as the $749 Ryzen 9 3950X to their limits, will have to spend almost the same amount of money on the motherboard, with the ROG Crosshair VIII Formula, which at $699.99, is pricier than even certain ROG Rampage Extreme products from Intel's HEDT platform. In all, AMD, like any for-profit company on the planet, wants to monetize its performance-leadership over Intel to the fullest.

The reasons for these price increases could be many, besides AMD simply wanting to turn its performance leadership into cash. For one, the AMD X570 chipset is a big and hot (~15W TDP) piece of silicon AMD designed in-house, with a large PCI-Express gen 4.0 switching fabric, and more downstream connectivity than the ASMedia-sourced X470 "Promontory." This chipset needs a much more capable cooling solution than what the X470 needed, including in many cases, an active fan-heatsink. AMD has also dialed up the electrical and physical requirements, with a stronger CPU VRM specification, possibly more than four PCB layers for improved memory wiring, and external PCI-Express gen 4.0 re-driver and lane segmentation components that could be expensive on account of being new.

To most PC buyers, though, there are alternatives within AMD. As we mentioned earlier, processor pricing over generations hasn't increased. The 3700X is priced on par with the launch price of the 2700X it succeeds, and the Ryzen 5 3600 is being launched at the same $199 as the Ryzen 5 2600. You can very much do pair these processors with motherboards based on the older AMD X470 and B450 chipset motherboards, which are stocked up plenty in the market, are priced reasonably, and a majority of models support the USB BIOS Flashback feature, letting you update their UEFI firmware to the latest versions that add 3rd generation Ryzen support, without needing to borrow an older Ryzen chip from a friend. You lose out on PCI-Express gen 4.0 and additional M.2 slots, but that's a compromise you'll have to make. Consider the low-power 400-series chipsets not needing fan-heatsinks to be a sweetener.

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If the cheapest asus x570 motherboard is $160 then I consider it okay. The cheapest asus x470 I can find around is $132. The only issue here is that stupid fan.


ASUS TUF X470-Plus Gaming = $132
ASUS Prime X570-P = $160
 
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the AMD X570 chipset is a big and hot (~15W TDP) piece of silicon AMD designed in-house
Supposedly the X570 die is the same I/O die repurposed from Ryzen.
 
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I heard that some x470 and b450 boards will get PCIe 4.0 support, some already do, due to an earlier BIOS update. So that would be the best budget friendly option.
 
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I heard that some x470 and b450 boards will get PCIe 4.0 support, some already do, due to an earlier BIOS update. So that would be the best budget friendly option.

It seems that update was blocked by amd itself.
 
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Asus sells expensive stuff, what a surprise. :roll:
 
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If the cheapest asus x570 motherboard is $160 then I consider it okay. The cheapest x470 I can find around is $130 and is not asus, asus cheapest x470 is around $150. The only issue here is that stupid fan.


ASUS Prime X470-Pro = $153
ASUS Prime X570-P = $160
Indeed. These prices are mostly what i expected them to be. The only suprise here is the Formula at 700$. For what i ask? Waterblock? Aorus Xtreme is supposed to be 600$ and by the looks of it has more features, better connectivity and massively better VRM than Formula.

On the low end im actually suprised. I feared no X570 board will be under 200$ but if ASUS has some models under that the others will defenetly have such models too because historically ASUS has been more expensive with their motherboards than others.
 
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The cheapest AMD X570 motherboard from ASUS is the Prime X570-P, which is priced at USD $159.99
Hardly a shocking price for a "premium chipset" mainboard.
 
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Indeed. These prices are mostly what i expected them to be. The only suprise here is the Formula at 700$. For what i ask? Waterblock? Aorus Xtreme is supposed to be 600$ and by the looks of it has more features, better connectivity and massively better VRM than Formula.

On the low end im actually suprised. I feared no X570 board will be under 200$ but if ASUS has some models under that the others will defenetly have such models too because historically ASUS has been more expensive with their motherboards than others.

If asus itself is starting at $160 then I might consider it, there might be worthy cheaper x570 motherboards after all, at the moment i'm eyeing that asrock b450M-pro for $80.

 
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Hardly a shocking price for a "premium chipset" mainboard.

with premium design, vrm, addin things like nics, sound and god knows what.
It was way better than feared!
Looke like 170$ for my X570M pro4 from asrock
 
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with premium design, vrm, addin things like nics, sound and god knows what.
It was way better than feared!
Looke like 170$ for my X570M pro4 from asrock

I hope it will be cheaper than that, $130 is a good deal.
 
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I hope it will be cheaper than that, $130 is a good deal.

I set my expectations at certain points off worst acceptable :)
Then I always get positively surprised.
 

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Personally if this is how it will be, this will only limit the number of people to buy the newer CPUs or stick with older motherboards.. Seems a very poor choice for Asus.... Very sad and what I'd consider a bad move from Asus for AMD....
 
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I expect a slew of review of new/old CPUs and new/old MBs. Like what 2700x gets with 570 compared to 470 and 370. Like what, say, 3500x gets throughout new tiers of motherboards. You get the picture. That will tell the real life story, instead having something vague that will or won't improve something as vague. But historically, MBs were pretty much the same, speed regarded. Difference was in features, component quality and what user exactly needs. We'll see if this is different case...
 
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Personally if this is how it will be, this will only limit the number of people to buy the newer CPUs or stick with older motherboards.. Seems a very poor choice for Asus.... Very sad and what I'd consider a bad move from Asus for AMD....
In a way we could say that, business wise, the cheaper the motherboard the more cpus they will sell and the big profit margin is on the cpu. Well at least we have a choice going b450 at moment.
 
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I expect a slew of review of new/old CPUs and new/old MBs. Like what 2700x gets with 570 compared to 470 and 370. Like what, say, 3500x gets throughout new tiers of motherboards. You get the picture. That will tell the real life story, instead having something vague that will or won't improve something as vague. But historically, MBs were pretty much the same, speed regarded. Difference was in features, component quality and what user exactly needs. We'll see if this is different case...

Amd promises only difference will be Pci-E 4.0 and no performance degregation.
But I doubt the 16 core will be good on any B-3\450 boards.
X370\470 boards should have no issues without clocking them to the moon.

12 core on even the 3 phase AB350 pro4 should be fine at stock.
 
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With enthusiast level chips being available on the AM4 platform these prices are not that crazy
the B series should easily cater for mainstram which would include overclocking capability

These high end boards are more HEDT style affairs from what I see, I remember getting the cheapest X99 board almost 5 years ago and that hit me for £179 at the time (MSI X99 S SLI PLUS)

Just my tuppence worth :)
 
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I expect a slew of review of new/old CPUs and new/old MBs. Like what 2700x gets with 570 compared to 470 and 370. Like what, say, 3500x gets throughout new tiers of motherboards. You get the picture. That will tell the real life story, instead having something vague that will or won't improve something as vague. But historically, MBs were pretty much the same, speed regarded. Difference was in features, component quality and what user exactly needs. We'll see if this is different case...

Taking the tdp of both, 2700x = 105w and 3950x = 105w, we can assume even a b450 will work pretty good with the top of the line monster 16 cores 3950x.

Amd promises only difference will be Pci-E 4.0 and no performance degregation.
But I doubt the 16 core will be good on any B-3\450 boards.
X370\470 boards should have no issues without clocking them to the moon.

12 core on even the 3 phase AB350 pro4 should be fine at stock.

That is yet to be seen, tdp wise, 2700x and 3950x are equal.
 

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I was hoping for the price of the Asus Dtx version impact so I can prepare my wallet for "Impact"
 
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There is NO Real Diference between “Dat-Small-Fry” & “ChipZilla” because there is NO Real Difference between Fear & Greed – for the simple reason that Fear is The “Past”/Source of Greed. Cheap Motherboards might be Dead but “Long-Live the $1k [and beyond] Mobo”. After all, "Someone Gotas To Pay for Real Mobos". And since we are NOT talking about sellin' A Few [but gazillions] of 'Em, who sez ,"Yous Kany Haff Yore Kake und Eat Eet?". With those "Born Runing On ALL Fours", leading The-Charge towards The-Cliff's-Edge, it ist All Too-Easy. Shorely!

All may know that Fear-Greed exist but NOT when ONLY A Handful are able to realise so. This is because The Vast Majority are Addicted-to self-Damage/”Damaging-Others”. You know, when Gaining-An-Advantage is at “Another’s” Expense. No wonder another name for “The-Devil” is The-Joker. The-Moment when NOTHING/S*A is really Real.

How come those Lacking “Innocence”/Virtue are so “Stupid-Dumb” as to believe that “Stupidity-Dumbness” is “Another’s-Problem”? NOT when ALL “Breath-The-Same-Air”/”Drink-The-Same-Dinosaurs’-Urination”. Including/Especially those “Born Runnng-On-All-Fours”. ALL Virtues, without a single exception, are “Innately-Provisioned-Within”. Meaning that “Patience”, for example, CANNOT be Created nor Destroyed – by Energy-Transformers – NO matter how they were “Born”/”Die”.

Is that a rap song?
 
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the TUF Gaming X570-Plus will go for $169.99

That's actually not bad at all. $170 for a board that has mostly what you need, looks solid enough for a regular R5 / R7 3700X, and doesn't look like crap, that's fine.

 
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Back on topic if per say PCIe 4.0 is the only difference then why is there a huge difference in price between x470 and x570 I mean all PCIe 4.0 is is an increase in bandwidth from PCIe 3.0 right but is that really where it ends is that really all there is to it IMHO probably not
 
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with premium design, vrm, addin things like nics, sound and god knows what.
It was way better than feared!
Looke like 170$ for my X570M pro4 from asrock

Pro 4 is the budget line so 170 is really unlikely, im planning on buying it myself but not for more then 130euros.
 
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Meh, the lower end boards are still about the same price as lower end X470, and the higher end are about the same price as HEDT boards, of which a 12 and 16 core chip are in the same bracket.
 
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