Yes and no... Lambo do make bicycles too...
So does Bugatti..... Supposedly worth $39k
There are a few other exotic car manufacturers that have recently gotten into making bicycles in the last few years but these are the two that i can remember off the top of my head. Are they worth their asking price? Hell no but if you have the money for a lambo or Bugatti or already own one - $40k for a bicycle is cheap!
--- Also carbon can be very forgiving when it comes to cushioning bumps and while carbon can also be made to be very strong I still question how strong those wheels are if you weigh 70-100kg+ doing wheelies and jumping them over small hills and flights of stairs at your local shopping mall (as you do when in an urban environment) Based on the suspension design i'd stay you'd probably be ok
::EDIT::
Audi even have their own E-bike...
::EDIT 2::
had a quick google and i estimate that this orbea will be about $10k - the same bike with standard wheels is $4-9k depending on configuration. The main component that makes up the price tag is just the wheels. Carbon things can be very expensive to manufacturer - ask any F1 team.