I'm sure the main benefit for most is that it'll be quiet at 100% load. I'm all about silent operation which is the reason I've put AIO coolers on many of my cards in the past. When they release a bracket for the 1060 I'll get a dirt cheap Corsair AIO immediately.
It's cool tech and I'm glad we're seeing an actual release, but at that price? I don't know if it'll survive competing with similar established tiny coolers like the Cryorig C7 and Noctua L9x65 both of which can be found cheaper. It'll only have value in the 1U market and other extremely niche...
There are a few visible scratches on the top mostly in one area and color fade on the curved part on the top. If you'd like any specific pictures pm me and I'll take what you want.
Bump and price drop.