Usually companies - the owners of the product or co-workers. I more assume that product owners like:"Here's a leak. Please be hyped!"
P.S. The most important do not be a herd and think wisely when you pay your money for every product
G910 is terrible vs G710+ as by design so ergonomics of keys. G710+ looks smaller then top navigation panel of 910.
G910 is a terrible keyboard and such price ... LOL
Beats audio is not good. Usually their HP has 20-20Khz same as 10$ HP have. I've had Beats Audio Wireless 2012 and they broke like a glass in circular arc. I hate this company so much cause of being more advertised then quality product and I hate the sound. Finally I've bought Sennheiser MM-550X...