look at picture
if you look at the picture of the box opened with the manual and cables and zoom in on the manual you will see that the board is in fact the PC-A9RD480 not the PI-A9RD480 (which doesnt exist) which means it is a Pure Crossfire board not a Pure Innovation board. Quite a big typo...
I think they mislabeled the board
I believe the reason it is hard to find is that the board that they are talking about is not a pure innovation board from sapphire. It is a Sapphire Pure Crossfire PC-A9RD480. It is the only Sapphire board that has the red and white colors and has crossfire...